TP_FD_tubular_W

Rock-it lands Adidas and Guess AOR accounts

Two lifestyle fashion brands team up with Toronto PR firm

Sportswear brand Adidas and clothing and lifestyle brand Guess have named Toronto-based public relations firm Rock-it Promotions as their Canadian agency of record.

Adidas was previously with DDB Canada. Guess was with Lotus Leaf Communications, which recently ceased operations as a PR and social media agency.

Rock-it Promotions won a competitive bid for the Adidas account. The agency will manage all public relations activity for the brand’s campaigns in Canada, contribute to brand strategy, support product launches for the men’s and women’s Sport Performance and Originals lines and work on certain sponsorships.

“We were tasked to come up with the best creative ideas around the Adidas women’s running and men’s soccer lines via a brief that included new merchandise introductions and the upcoming UEFA Euro 2016 this summer,” said Kate Makinson, senior director of communications at Rock-it Promotions.

Before Guess selected Rock-it as AOR, the fashion brand had worked with the agency on a social media campaign with fashion, travel and style blog Jetset Justine. That led to more detailed AOR conversations, Makinson said.

Rock-it has been tasked with boosting awareness for the brand in Canada and ensuring its public relations efforts are aligned with the brand’s marketing, advertising and promotional initiatives, Makinson said.

The agency will also focus on Canadian media relations, overall brand strategy, seasonal previews and events, influencer engagement for Guess.

Other Rock-it fashion accounts include Toronto Fashion Week and Tommy Hilfiger, while the agency’s other clients include The Baycrest Foundation, Broadview Hotel, Zwilling Canada and Tweezerman Canada.

“We’re focused on acquiring more global brands while still representing local, homegrown entrepreneurs and their businesses,” said Dinah Deif, Rock-it Promotions’ vice-president.

Add a comment

You must be to comment.

Create a Commenting Account

Media Articles

Sportsnet confirms Strombo out, MacLean in on HNIC

Reporter David Amber to serve as co-host for the late broadcast

Metroland Media’s marketing VP has news for advertisers

Michelle Digulla talks about her firm's research into Ontarians' readership habits

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix

Cannes 2016: Under Armour wins Film Craft Grand Prix

The sportswear brand races off with the top honour of the competition

Premium media requires a different kind of creative

Study says media choice affects brand perception, experts urge nuanced execution

Cannes 2016: Edeka and Beyoncé both named Music Grand Prix

J. Walter Thompson Canada's "Just Another Day" for SickKids wins Silver Lion