Rogers gives Canada’s Got Talent the hook

After only one season on the air, Canada’s Got Talent won’t be back next year. Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season. The Rogers-owned TV network cited the “current economic climate” in a release. The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised […]

After only one season on the air, Canada’s Got Talent won’t be back next year.

Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season.

The Rogers-owned TV network cited the “current economic climate” in a release.

The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised funnyman Martin Short, Grammy-nominated soprano Measha Brueggergosman and songwriter Stephan Moccio.

Manitoba dance troupe Sagkeeng’s Finest was crowned as the show’s inaugural winner on May 4, earning a prize package that included $100,000.

But the show, the latest instalment of the British Got Talent franchise, never gained a foothold in the ratings during its two-month run.

“After careful consideration of all factors, including the current economic climate, Citytv has refocused its programming strategy and will not be producing ‘Canada’s Got Talent’ for the 2012-13 season,” Scott Moore, Rogers Media’s president of broadcast, said in a statement.

“Citytv remains extremely proud of Canada’s Got Talent and the national platform it provided to showcase our diverse and eclectic homegrown talent from across the country.”

For the first season, Citytv landed major sponsors Tim Hortons, Nissan and Blackberry.

Citytv has worked hard over the last few years to carve a place for itself among the big three broadcasters by offering audiences a healthy mix of popular American comedies and drama. But Citytv has also set its sights on homegrown content with Canada’s Got Talent and The Bachelor Canada (which is slated for fall).

At the Rogers upfront in May, Moore said Rogers has become “a substantial player” in the Canadian production scene. As part of its mid-season lineup, the network will launch two original comedies: Seed and Package Deal.

Media Articles

NBA extends agreement with BBTV

New deal includes global content management and optimization

Out-of-home spending up 5.5% in first six months of 2014

Digital leads the way as advertisers look to reach always-on consumers

Vubble provides video content you didn’t know you needed

The insight behind the anti-preference algorithm

Jones Media opens Montreal office

Former Rogers sales exec Marieve Lemay to handle Eastern Canada sales

Bonin Bough’s digital lessons for marketers

The Mondelēz marketer shares lessons from the front lines of digital marketing

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

CTV newsmagazine show suffers under low ad revenues

W5 gets reduced schedule, seven production jobs ended

Al Gore sues Al Jazeera America for unpaid millions

Suit alleges Qatar-based news agency owes big from acquisition of Current TV

What GroupM’s report says about Canada’s media market

A look at media spending forecasts and who's spending more