Rogers gives Canada’s Got Talent the hook

After only one season on the air, Canada’s Got Talent won’t be back next year. Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season. The Rogers-owned TV network cited the “current economic climate” in a release. The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised […]

After only one season on the air, Canada’s Got Talent won’t be back next year.

Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season.

The Rogers-owned TV network cited the “current economic climate” in a release.

The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised funnyman Martin Short, Grammy-nominated soprano Measha Brueggergosman and songwriter Stephan Moccio.

Manitoba dance troupe Sagkeeng’s Finest was crowned as the show’s inaugural winner on May 4, earning a prize package that included $100,000.

But the show, the latest instalment of the British Got Talent franchise, never gained a foothold in the ratings during its two-month run.

“After careful consideration of all factors, including the current economic climate, Citytv has refocused its programming strategy and will not be producing ‘Canada’s Got Talent’ for the 2012-13 season,” Scott Moore, Rogers Media’s president of broadcast, said in a statement.

“Citytv remains extremely proud of Canada’s Got Talent and the national platform it provided to showcase our diverse and eclectic homegrown talent from across the country.”

For the first season, Citytv landed major sponsors Tim Hortons, Nissan and Blackberry.

Citytv has worked hard over the last few years to carve a place for itself among the big three broadcasters by offering audiences a healthy mix of popular American comedies and drama. But Citytv has also set its sights on homegrown content with Canada’s Got Talent and The Bachelor Canada (which is slated for fall).

At the Rogers upfront in May, Moore said Rogers has become “a substantial player” in the Canadian production scene. As part of its mid-season lineup, the network will launch two original comedies: Seed and Package Deal.

Media Articles

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Netflix and Blais go head-to-head at Let’s Talk TV

CRTC's chairs gets testy with the popular online video service

Social Scanner: Tumblr users are rich

Plus: Facebook asks why we hate the ads we hide

Metroland adds new community newspaper in its ‘print renaissance’

East Gwillimbury Express the 11th publication in the York Region Media Group

Set-top box measurement takes the stage at Let’s Talk TV

Numeris, Fourthwall Media and Rentrak advocate for greater use of STB data

W Network’s reality series partners with Kijiji

Online classified site to feature in episodes of Love it or List It

CRTC approves Groupe V’s bid for MusiquePlus, MusiMax

Bell Media agrees to spend $1.5 million on ads with the music services