Rogers locks up Canadiens rights through 2016-17

The deal includes 42 regional games

Sportsnet and its rival TSN are now Habs and Habs-not, following the announcement that Rogers Media has signed a three-year broadcast deal with the Montreal Canadiens.

The deal makes Rogers the official English-language regional broadcaster for the famed NHL franchise.

The deal, which runs through 2016-17, includes 42 regional games for the Canadiens, which will complement a national package of 40 games. The games will be featured across nine channels including Sportsnet, CBC, City, Sportsnet One, Sportsnet 360 and FX Canada.

The regional schedule includes seven Original Six match-ups, eight all-Canadian showdowns on Sportsnet East and City Montreal, and two games with the defending Stanley Cup champion Los Angeles Kings.

National coverage of the Canadiens includes 22 games on Hockey Night in Canada, six Scotiabank Wednesday Night Hockey games and five Rogers Hometown Hockey games on Sunday.

The first regional game takes place Oct. 13 on City Montreal, when the Canadiens visit the Tampa Bay Lightning.

Rogers says it will bring more than 500 national and regional regular season games across the nine networks this season.

The new deal shuts out Bell Media’s TSN from Canadiens coverage. TSN recently announced new regional rights deals with the Winnipeg Jets, Toronto Maple Leafs and Ottawa Senators.

Media Articles

Rogers adding to its radio portfolio in Ontario

Telecom giant agrees to purchase stations that serve Southwestern Ontario

Rogers and Shaw close the curtain on Shomi

Two-year-old streaming video service is shutting down Nov. 30

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016