Rogers locks up Canadiens rights through 2016-17

The deal includes 42 regional games

Sportsnet and its rival TSN are now Habs and Habs-not, following the announcement that Rogers Media has signed a three-year broadcast deal with the Montreal Canadiens.

The deal makes Rogers the official English-language regional broadcaster for the famed NHL franchise.

The deal, which runs through 2016-17, includes 42 regional games for the Canadiens, which will complement a national package of 40 games. The games will be featured across nine channels including Sportsnet, CBC, City, Sportsnet One, Sportsnet 360 and FX Canada.

The regional schedule includes seven Original Six match-ups, eight all-Canadian showdowns on Sportsnet East and City Montreal, and two games with the defending Stanley Cup champion Los Angeles Kings.

National coverage of the Canadiens includes 22 games on Hockey Night in Canada, six Scotiabank Wednesday Night Hockey games and five Rogers Hometown Hockey games on Sunday.

The first regional game takes place Oct. 13 on City Montreal, when the Canadiens visit the Tampa Bay Lightning.

Rogers says it will bring more than 500 national and regional regular season games across the nine networks this season.

The new deal shuts out Bell Media’s TSN from Canadiens coverage. TSN recently announced new regional rights deals with the Winnipeg Jets, Toronto Maple Leafs and Ottawa Senators.

Media Articles

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage

SNL to reduce commercial load by 30% next season

Fewer commercial pods but more sponsored content on tap for long-running show

80% of Anglophone Canadians now watch online video: MTM

Online video consumption reaches 9.8 hours per week

CBC overhauls English sales and marketing functions

Revamped group headed by Mary Kreuk; follows similar initiative for Radio-Canada

100 days to go until Rio 2016

Your brand belongs in CBC/Radio-Canada's Coverage of the Games