Say Media to offer digital sales, content for Hearst

Montreal’s Say Media has partnered with the digital unit of U.S. publisher Hearst Magazines to develop and manage ad sales and integrated content programs for some of its most popular web sites. The new partnership is with Hearst Magazines Digital Media, a business unit established by the publishing giant in 2006 to oversee 24 websites […]

Montreal’s Say Media has partnered with the digital unit of U.S. publisher Hearst Magazines to develop and manage ad sales and integrated content programs for some of its most popular web sites.

The new partnership is with Hearst Magazines Digital Media, a business unit established by the publishing giant in 2006 to oversee 24 websites representing the publishing giant’s marquee titles, including Cosmopolitan.com, Esquire.com, HarpersBazaar.com and Seventeen.com.

Say’s purview also includes web-only ventures such as RealBeauty.com.

Say Media boasts considerable expertise in the content marketing realm, having created programs for major brands including Ford and Scotiabank.

“Say is an industry leader and they share our drive towards creative solutions,” said Todd Haskell, senior vice-president and chief revenue officer for Hearst Magazines Digital Media, in a release. “This is an excellent opportunity for Canadian brands to take advantage of our combined portfolio of digital properties, and we’re happy to be working with a best-in-class partner.”

Hearst titles garnered more than 76 million unique views and nearly 750 million page views in December. The bulk of its online traffic, 63%, came from desktops, while mobile devices and tablets accounted for 27% and 9% respectively.

Media Articles

GroupM makes two senior executive appointments

Phil Cowdell succeeding Harvey Goldhersz as MediaCom's North American CEO

Q2 income falls as new Rogers takes shape

New strategic plan introduced in May should be almost fully implemented by September

Rethinking the overnights

Could FX’s decision to abandon traditional TV currency usher in a new era for ratings?

Innodata buys Ottawa social listening company MediaMiser

Executive team says $5.8-million transaction will accelerate growth strategy

OMD tops RECMA’s Canadian activity report

Total media agency activity in Canada increased 6% to $8.6 billion

Torstar reports higher Q2 profits

But revenues fall on lower ad sales

World Cup traffic, new ad tools drive Twitter growth

Average monthly users up 24% from year ago