Seasoned digital journalist to oversee Huffington’s Canadian launch

Kenny Yum, who has worked in editorial roles at some of Canada’s best-known online news entities, will soon be stepping into the role of managing editor of all AOL Canada Channels, including its soon-to-launch Huffington Post Canada.

Kenny Yum, who has worked in editorial roles at some of Canada’s best-known online news sites, has been named managing editor of all AOL Canada Channels, including Huffington Post Canada set to launch this spring.

U.S.-based AOL recently acquired the Huffington Post for $315 million. While Yum wouldn’t give specifics on Huffington’s Canadian content offerings, he said it will be a continuation of its American brand that will be adjusted to “the peculiarities of what makes a Canadian reader different than a U.S. reader… We’d like some Canadian flavour, of course, as we adapt to this market.”

In the same way that the Huffington Post is a competitor to The New York Times, CNN and big-name online portals in the U.S., Yum said Huffington Post Canada will play a similar role here.

He’s especially excited to be entering the Canadian market using the Huffington Post model since he says there are lots of growth opportunities for international coverage.

In terms of authority in digital journalism, he sees the content that AOL and the Huffington Post Canada will bring as “a leap in terms of potential for what a news outlet can be for Canadians.”

Yum helped launched GlobeAndMail.com and worked there from 2000 to 2006. He then moved to NationalPost.com for nearly three years, where his last title was managing editor, digital. Yum then returned to the Globe, where he has most recently acted as editor of GlobeAndMail.com.

Yum will start his post at AOL Canada near the end of May.

AOL is also planning a Huffington Post expansion in the U.K.

Media Articles

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

What marketers can learn from… Marvel’s comeback

Great companies don't only make products, they build ecosystems

Tim Hortons to review use of in-store digital screens

Following Enbridge storm, chain determining if Tims TV makes sense for the brand

Checkout 51 acquired by News America Marketing

Canadian mobile coupon company to retain its name and Toronto headquarters

AOL experiments with more interactive video ads

Five new AOL On video formats emphasize engagement

On The Move: changes at Naked Creative, Manifest, Télé-Québec

A weekly recap of who's headed where in Canadian marketing and communications

BBDO taps Timothy Welsh to lead post-production operation

Agency expands Ricochet to meet rising demand for video content

Digital Ad Lab wants to be code school for programmatic

Raymond Reid's new venture offers hands-on training in digital ad ops