Shaw Media partners with CIBC on Income Property

CIBC has signed on to sponsor HGTV’s Income Property. The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration. In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership […]

CIBC has signed on to sponsor HGTV’s Income Property.

The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration.

In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership agreement.

“With three equal partners, this goes far beyond any sponsorship deal to date,” he said, in a statement. “We’ll be working closely with CIBC along with [host Scott McGillivray] and his team on this innovative approach to merge our assets and connect with Canadians like never before.”

CIBC’s senior vice-president of marketing and strategy, Veni Iozzo, added that “working together we can help our clients who want to better equip themselves with financial know-how prior to buying or renovating their home.”

The show, which recently moved into an extended hour-long time slot, guides home buyers through the house hunt and renovation of their first income property. It is now on its seventh season.

Media Articles

Transcontinental looks to cut costs as ad revenue drops

Printing revenues should be stable in 2017, but print advertising is slowing

IPG’s Magna report predicts ad spending will slow in 2017

Next year's projected 3.6% growth is the lowest since the 2008 recession

GroupM integrates data offering with new platform

The media investment group has announced the global launch of [m]Platform

Industry calls for more third-party Facebook verification

Experts weigh in on what Facebook owes advertisers

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Rogers announces LouLou to close, Châtelaine to remain

Rogers Publishing continues to divest titles as its media strategy evolves

YouTube names NextUp Canadian creators

15 up-and-comers selected for marketing and audiences development program