Shaw Media partners with CIBC on Income Property

CIBC has signed on to sponsor HGTV’s Income Property. The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration. In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership […]

CIBC has signed on to sponsor HGTV’s Income Property.

The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration.

In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership agreement.

“With three equal partners, this goes far beyond any sponsorship deal to date,” he said, in a statement. “We’ll be working closely with CIBC along with [host Scott McGillivray] and his team on this innovative approach to merge our assets and connect with Canadians like never before.”

CIBC’s senior vice-president of marketing and strategy, Veni Iozzo, added that “working together we can help our clients who want to better equip themselves with financial know-how prior to buying or renovating their home.”

The show, which recently moved into an extended hour-long time slot, guides home buyers through the house hunt and renovation of their first income property. It is now on its seventh season.

Media Articles

Cossette Media chosen as AOR for Canadian Government

Three-year contract grants media agency planning and buying duties

More journalists relying on social media: Cision

International survey shows two-thirds of journalists log in daily

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Quebecor reports Q2 profit compared with a loss a year ago

Erik Peladeau rejoining company's board of directors

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences