Shaw Media partners with CIBC on Income Property

CIBC has signed on to sponsor HGTV’s Income Property. The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration. In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership […]

CIBC has signed on to sponsor HGTV’s Income Property.

The partnership between the bank and Shaw Media‘s home- and lifestyle-focused specialty channel will entail strategic in-show integrations, personal appearances, in-branch promotions and digital and social integration.

In a statement, Errol Da-Re, Shaw Media’s senior-vice president of sales, calls the deal the show’s most substantial partnership agreement.

“With three equal partners, this goes far beyond any sponsorship deal to date,” he said, in a statement. “We’ll be working closely with CIBC along with [host Scott McGillivray] and his team on this innovative approach to merge our assets and connect with Canadians like never before.”

CIBC’s senior vice-president of marketing and strategy, Veni Iozzo, added that “working together we can help our clients who want to better equip themselves with financial know-how prior to buying or renovating their home.”

The show, which recently moved into an extended hour-long time slot, guides home buyers through the house hunt and renovation of their first income property. It is now on its seventh season.

Media Articles

The social success of CBC’s Baroness Von Sketch

The freshman sketch comedy show is reaching millions of viewers on Facebook

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Rabbit ears are on the rise: MTM

8% of Anglophones access over-the-air TV using old technology

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Q&A: Magazines Canada CEO Matthew Holmes

'I'm seeing all kinds of opportunities' says head of magazine industry’s governing body

St. Joseph adds to its e-newsletter portfolio

Following on the success of Twelve Thirty Six, company launches real estate product

Green P introduces mobile couponing

Pilot project in Toronto neighbourhood includes offers from 18 local businesses

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate