Sirius XM Canada expects to keep NHL satellite radio rights

Sirius XM Canada Holdings Inc. expects to keep its North American rights to broadcast NHL games on satellite radio despite Rogers’ deal with the National Hockey League for TV and multimedia broadcast rights in Canada. Chief executive Mark Redmond says the 10-year, US$100-million deal with the NHL comes up for renewal at the end of […]

Sirius XM Canada Holdings Inc. expects to keep its North American rights to broadcast NHL games on satellite radio despite Rogers’ deal with the National Hockey League for TV and multimedia broadcast rights in Canada.

Chief executive Mark Redmond says the 10-year, US$100-million deal with the NHL comes up for renewal at the end of the 2015 season.

Redmond says Sirius gives the NHL a North American platform with 27.5 million subscribers in the U.S. and Canada to its NHL Network Radio.

The deal was negotiated in 2005 with U.S.-based XM Satellite Radio Holdings, a rival of Sirius Satellite Radio but two companies later merged in the U.S. and Canada.

Redmond also says Toronto-based Rogers isn’t licensed to operate satellite radio, which should favour Sirius XM.

Rogers scored the Canadian NHL rights late last fall in a $5.2-billion, 12-year deal that begins next season and includes the playoffs, the Stanley Cup final and gives Rogers national rights on multiple platforms.

Sirius XM Canada Holdings held it annual meeting Wednesday in Toronto.

The satellite radio company is expecting more growth this year from the sale of cars that have the satellite radio service installed and in the used car market.

Late Tuesday, Sirius XM Canada Holdings Inc. reported record first-quarter revenue of $76.4 million and a 7.3% increase in quarterly profits.

The revenue increase represented a gain of 11% from $68.9 million in the same quarter a year ago.

Net profit of $3.5 million was up from $3.2 million in the prior-year period but unchanged on a per share bases at three cents per diluted share.

Meanwhile, the company said the number of self-paying subscribers increased 8.5% to 1.8 million from 1.6 million a year ago, while its overall subscriber base grew to 2.4 million from 2.2 million.

Media Articles

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

C2 Montréal turns five: The CEO’s perspective

Richard St.-Pierre on why this year's conference is focused on 'The Many'

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage