Sirius XM chooses Taxi 2 after review

Satellite radio and entertainment company looking for new ways to connect with listeners

Greg Cormier

Greg Cormier

Satellite Radio company SiriusXM Canada has announced Taxi 2 as its new creative agency partner following a two-month competitive review.

The agency’s mandate appears broad, including “brand communication services focusing on strategy, branding, design, digital, and advertising,” according to a news release.

“We’re looking to evolve how Canadians connect to SiriusXM, practically and emotionally, and for Taxi 2 to help us get there,” said Greg Cormier, director of marketing for SiriusXM. “We need some pretty unconventional thinking and the team at Taxi 2 is the right fit for that.”

Media Articles

Rabbit ears are on the rise: MTM

8% of Anglophones access over-the-air TV using old technology

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Q&A: Magazines Canada CEO Matthew Holmes

'I'm seeing all kinds of opportunities' says head of magazine industry’s governing body

St. Joseph adds to its e-newsletter portfolio

Following on the success of Twelve Thirty Six, company launches real estate product

Green P introduces mobile couponing

Pilot project in Toronto neighbourhood includes offers from 18 local businesses

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

Apps — Facebook has an ad for that

New tool enables advertisers to reach consumers likely to take in-app action

Kirstine Stewart leaves Twitter

The social media site's first Canadian hire leaves the company after three years