Sirius XM chooses Taxi 2 after review

Satellite radio and entertainment company looking for new ways to connect with listeners

Greg Cormier

Greg Cormier

Satellite Radio company SiriusXM Canada has announced Taxi 2 as its new creative agency partner following a two-month competitive review.

The agency’s mandate appears broad, including “brand communication services focusing on strategy, branding, design, digital, and advertising,” according to a news release.

“We’re looking to evolve how Canadians connect to SiriusXM, practically and emotionally, and for Taxi 2 to help us get there,” said Greg Cormier, director of marketing for SiriusXM. “We need some pretty unconventional thinking and the team at Taxi 2 is the right fit for that.”

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