Sirius XM chooses Taxi 2 after review

Satellite radio and entertainment company looking for new ways to connect with listeners

Greg Cormier

Greg Cormier

Satellite Radio company SiriusXM Canada has announced Taxi 2 as its new creative agency partner following a two-month competitive review.

The agency’s mandate appears broad, including “brand communication services focusing on strategy, branding, design, digital, and advertising,” according to a news release.

“We’re looking to evolve how Canadians connect to SiriusXM, practically and emotionally, and for Taxi 2 to help us get there,” said Greg Cormier, director of marketing for SiriusXM. “We need some pretty unconventional thinking and the team at Taxi 2 is the right fit for that.”

Media Articles

Quebec broadcasters take aim at CBC over ‘ferocious competition’

CBC accused of using government funds to 'outpace' private counterparts

Arianna Huffington’s advice for taking a company global

As Huffington Post Canada turns five, its co-founder reflects on the company's success

Vice Canada launching Quebec division

Company also opening a Canadian office of its in-house creative agency Virtue

Raptors’ game 4 sets ratings record for TSN

More than one-third of GTA residents watched Monday's game

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Facebook to close desktop ad exchange

What comes next now that FB shifts focus from desktop to mobile ads?

The neuroscience that explains TV’s enduring appeal

Brainsights research shows size matters when it comes to ad format

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor