Social Scanner: Mountain Dew’s social blast from the past

An essential roundup of social media news for marketers

Mountain Dew targets old tweets

After 10 years, Mountain Dew’s Baja Blast is back on the shelves in the U.S.

Fittingly, the brand gave its fans on social media a blast from the past by responding to old tweets about the resurrected flavour.

Mountain Dew searched through Twitter to find tweets sent in the past three years from consumers proclaiming their love for the flavour and then responded to 500 of those posts, according to Digiday.

The strategy recalls Taco Bell’s Canadian launch of Doritos Locos Tacos. Prior to the campaign, the brand hunted for tweets complaining about the lack of the product in Canada then invited the consumers behind the tweets to a secret tasting where they announced it would soon be available at Canadian Taco Bell locations.

Social giants band together to fight bad ads

Four social giants – AOL, Facebook, Google, and Twitter – have banded together to create a new organization called Trust In Ads that aims to protect consumers from malicious online ads. Together, the four will publish a series of reports called Bad Ads Trend Alerts about online scams and other deceptive marketing.

According to the group, Google and Facebook recently removed more than 4,000 suspicious advertiser accounts after learning about a scam that encourages consumers to call fraudulent 1-800 numbers for “tech support.” In the future, the group plans to spot and stop more of this type of activity.

Twitter CRO talks about the network’s evolution

Post-IPO, Twitter has slowly but surely been tweaking its offering to advertisers, and in 2014 its efforts have gone into overdrive, rolling out a suite of new tools of marketers and redesigning its profile pages. Marketing recently met with Adam Bain, chief revenue officer at Twitter, to find out what brands need to know about the new changes and how they can use the new tools for their Twitter marketing.

Read the full story here.

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The Numbers

Heat, a creative agency based in San Francisco, recently surveyed marketers and regular consumers on their social media activities. No surprises here: marketers are way more social than average consumers.

97%

Marketers who have a Facebook profile

82%

Consumers who have a Facebook profile, by comparison

92%

Marketers who have a Twitter account

39%

Consumers who have a Twitter account

53%

Marketers who have an Instagram account

6%

Consumers who have an Instagram account

71%

Marketers who say they pay attention to brand posts on Facebook

23%

Consumers who say they pay attention to brand posts on Facebook

Media Articles

GroupM makes two senior executive appointments

Phil Cowdell succeeding Harvey Goldhersz as MediaCom's North American CEO

Q2 income falls as new Rogers takes shape

New strategic plan introduced in May should be almost fully implemented by September

Rethinking the overnights

Could FX’s decision to abandon traditional TV currency usher in a new era for ratings?

Innodata buys Ottawa social listening company MediaMiser

Executive team says $5.8-million transaction will accelerate growth strategy

OMD tops RECMA’s Canadian activity report

Total media agency activity in Canada increased 6% to $8.6 billion

Torstar reports higher Q2 profits

But revenues fall on lower ad sales

World Cup traffic, new ad tools drive Twitter growth

Average monthly users up 24% from year ago