Social Scanner: The Twitter ad update you’ve been waiting for

Twitter’s first major post-IPO redesign, 15 new types of ads Twitter’s got a whole new look. The site’s redesign, the first big overhaul since its IPO, is rolling out this week. Among the big changes: a Facebook-style header, the profile picture moves to the left panel and a “pinned” tweet users can select to appear […]

Twitter’s first major post-IPO redesign, 15 new types of ads

Twitter’s got a whole new look. The site’s redesign, the first big overhaul since its IPO, is rolling out this week. Among the big changes: a Facebook-style header, the profile picture moves to the left panel and a “pinned” tweet users can select to appear at the top of their profile page. Tweets with a lot of engagement (favourites, responses or retweets) will also appear larger than less-loved tweets.

The new profiles are designed to be more inviting for users intimidated by Twitter’s rapidly changing real-time feed, offering more information about a user, not unlike a Facebook profile. (For a glimpse of the new design, check out the profiles of Michelle Obama, the AFL and Weezer.)

The biggest Twitter change for marketers, though, has nothing to do with profiles or design. Last week The Wall Street Journal reported that Twitter is set to debut 15 new ad formats in hopes of attracting new advertisers, such as mobile game developers and e-commerce sites.

The paper also reported that some of the new ad units are designed to drive actions including app downloads, subscriber sign-ups and purchases. One format will suggest that users download apps through Twitter, a new function for the site.

Twitter is also sharing more data with advertisers and notably inked a deal with Datalogix, a firm that likewise helps Facebook tie online activity to in-story activity, last December.

Both moves show the site is looking to please investors, first by inviting new users onto the platform – a major concern as growth slows – and then by showing an aggressive attempt both to monetize and to tweak its ad offering to appeal to a wider breadth of marketers.

Hootsuite’s Game of Social Thrones

In celebration of Sunday’s Game of Thrones season premiere, Hootsuite released a new video that imagines each of the major social networks as a Game of Thrones house. Styled like the HBO megahit’s opening sequence, the video shows the houses of Twitter, YouTube, Facebook and Whatsapps by moving around a map styled like the show’s, adding a light, fun twist on the its dark, morose tone.

Watch the full video here.

David Jones launches Social Lab Inc.

One of Canada’s veteran social media marketers has struck out on his own. David Jones, previously vice-president of social media at Critical Mass, recently left the agency to start his own consultancy firm, Social Lab Inc. According to Jones, the practice will, “develop internal social media capabilities, create social media presences with purpose, and collaborate on social-by-design campaign ideas.”

Read the full story here.

Whoever is in charge of social needs PR skills

Social media is just the newest way of doing what PR firms have done for decades, according to Argyle Communications CEO Daniel Tisch – and that means social marketers also need PR skills. Writing in Marketing, Tisch said social media is all about building and growing relationships and acting as a bridge between brands and consumers who want to engage, much like PR. Tisch said semantics and platforms are unimportant, and instead advocated for a platform-agnostic approach that looks at the challenge first and method of delivery second.

Real the full column here.

The Numbers

Social stocks are taking a hit across the board. Just last week Facebook, Twitter, and LinkedIn all tumbled on Wall St. Here’s a look at how each is currently faring.

5%

Facebook’s stock decline last week.

13%

LinkedIn’s stock decline last week. By comparison, Twitter’s stock was also down 9%.

22%

Facebook’s stock decline from its peak value of $72 in March

$165.14

Value of LinkedIn’s current stock, down from a peak of $250.21 in October 2013

3.9%

Growth in Twitter’s user base between Q3 and Q4 2013. One challenges for social networks across the board is slowing user growth

$2 billion

Amount Facebook spent on its recent acquisition of Oculus VR. On the backs of Facebook’s huge Whatsapp acquisition (and Zuckerberg’s promise he was “done” with acquisitions for the time being), this purchase worried some investors.

Media Articles

Toronto Crime Stoppers shed light on contraband tobacco

Public awareness campaign asks citizens to take action

UPDATED: Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics

CTV/CMA announce judges for Super Bowl ad challenge

Winning ad will air during CTV’s Feb. 1 telecast of Super Bowl XLIX

TSN unveils online store

New venture isn’t intended to compete with established online merchants, but round out the online experience for TSN.ca users

Shomi announces new content deal with Warner Bros

Includes popular library titles like Veronica Mars, as well as several Kubrick films

Facebook revenue soars thanks to boost in mobile ads

Social media site succeeds in steering advertisers to its mobile platform