Sun Media gives free daily a new look

The free daily newspaper formerly known as 24 hours revealed a complete rebranding Monday. The revamped publication has a different page layout and sections, as well as an updated logo and a shortened name: 24hrs. The newspaper—operated by Quebecor Media subsidiary Sun Media Corporation—has localized editions available in Toronto, Vancouver, Edmonton, Calgary, Ottawa and Montreal. Each […]

The free daily newspaper formerly known as 24 hours revealed a complete rebranding Monday.

The revamped publication has a different page layout and sections, as well as an updated logo and a shortened name: 24hrs.

The newspaper—operated by Quebecor Media subsidiary Sun Media Corporation—has localized editions available in Toronto, Vancouver, Edmonton, Calgary, Ottawa and Montreal. Each has the new, graphics-heavy look.

The stories have been shortened and more visuals are being used “because we understand that people don’t have time in the morning to read for a few hours, otherwise they would [read a paid newspaper],” said 24hrs vice-president Lucie Leduc. “It’s more like news flash stories.”

In addition to its existing news, sports, entertainment, classifieds and games sections, 24hrs now also offers lifestyle, automotive, finance, careers, homes and education sections. Existing sections, said Leduc, will continue to include local content for each of the six markets, such as local columnists, but the newly added national sections provided better opportunities for national advertisers.

She added that the new sections help cater to 24hrs’ nearly 50/50 male/female readership.

According to NADbank 2012 figures for “all markets, read yesterday, 18+,” the newspaper brand has more than 1.1 million daily readers.

In conjunction with the new format, 24hrs also started a contest on Monday that runs until Oct. 14. Readers can visit www.24hrscontest.ca and describe what they enjoy most about the newspaper’s new format for the chance to win one of five all-inclusive getaways for two to Cuba, Mexico or the Dominican Republic.

Media Articles

Keith Pelley leaving Rogers

Media exec moving on to lead The European Tour as commissioner and CEO

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Deal between Disney and Corus puts kids shows on new channel

Deal adds new layer of confusion to already muddled rights ownership in Canada

Global agency stocks waver as kickback controversy grows

Influential Wall Street analyst issues warning about growing awareness of media rebates

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

CBC severs ties with top execs

Public broadcaster parts ways with Chris Boyce and Todd Spencer

Shaw appoints VP, marketing and PR amid reorganization

Christine Shipton and Greg Treffry also promoted as a result of recent changes

Corus secures Canadian rights to Disney Channel content

Deal includes streaming content and ad-supported video on demand