Super Bowl attracts 8 million viewers in Canada

Masterchef rides football wave to strong debut It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday. An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the […]

Masterchef rides football wave to strong debut

It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday.

An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the Seattle Seahawks and Denver Broncos, won 43-8 by Seattle in a blowout game that was effectively over by halftime.

Related
Nielsen says Super Bowl seen by 111.5 million people in the U.S>

It was the most-watched program of the past two years in Canada, and the second most-watched Super Bowl on record behind Super Bowl XLVI in 2012, which drew 8.2 million people.

CTV says the game was the most-watched Super Bowl on record in the Western markets of Vancouver Calgary and Edmonton. Seattle’s proximity to Vancouver was a key contributor to a 44% jump in ratings among adults 25-54 and a 33% jump among adults 18-49 over the 2013 Super Bowl.

Audiences also stuck around for the premiere of the CTV original series Masterchef Canada in the post Super Bowl timeslot. The show’s premiere episode attracted an average audience of 1.6 million viewers 2+ nationally, a 28% increase over last year’s post-Super Bowl program Motive (1.23 million).

Media Articles

Yahoo expands mobile toolkit with acquisition of Flurry

Startup is the latest in a wave of smaller acquisitions

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Kijiji, eBay and StubHub bring media sales in-house

Move intended to streamline the sales process, giving buyers more efficient access to 13 million unique Canadian visitors

Discovery’s shark stunt goes awry, but gets the word out

Bell Media and Nissan looking to promote Shark Week Rogue programming

Disney titles coming to Netflix Canada

Top titles to appear 8 months after release

Social Scanner: Don’t shut down your brand war room

Plus, there's a $6 billion social network without any members

Clear Channel Outdoor appoints new Canadian head

Veteran OOH exec Adam Butterworth succeeds John Jory

Netflix now used by 1/3 of Anglophone Canadians: study

Despite relatively low cost, service is more likely to be used by affluent households