Super Bowl attracts 8 million viewers in Canada

Masterchef rides football wave to strong debut It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday. An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the […]

Masterchef rides football wave to strong debut

It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday.

An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the Seattle Seahawks and Denver Broncos, won 43-8 by Seattle in a blowout game that was effectively over by halftime.

Related
Nielsen says Super Bowl seen by 111.5 million people in the U.S>

It was the most-watched program of the past two years in Canada, and the second most-watched Super Bowl on record behind Super Bowl XLVI in 2012, which drew 8.2 million people.

CTV says the game was the most-watched Super Bowl on record in the Western markets of Vancouver Calgary and Edmonton. Seattle’s proximity to Vancouver was a key contributor to a 44% jump in ratings among adults 25-54 and a 33% jump among adults 18-49 over the 2013 Super Bowl.

Audiences also stuck around for the premiere of the CTV original series Masterchef Canada in the post Super Bowl timeslot. The show’s premiere episode attracted an average audience of 1.6 million viewers 2+ nationally, a 28% increase over last year’s post-Super Bowl program Motive (1.23 million).

Media Articles

Quebec broadcasters take aim at CBC over ‘ferocious competition’

CBC accused of using government funds to 'outpace' private counterparts

Arianna Huffington’s advice for taking a company global

As Huffington Post Canada turns five, its co-founder reflects on the company's success

Vice Canada launching Quebec division

Company also opening a Canadian office of its in-house creative agency Virtue

Raptors’ game 4 sets ratings record for TSN

More than one-third of GTA residents watched Monday's game

CBC unveils 2016-2017 broadcast and digital lineups

Public broadcaster adds an animated series, a daytime talk show and more

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Facebook to close desktop ad exchange

What comes next now that FB shifts focus from desktop to mobile ads?

The neuroscience that explains TV’s enduring appeal

Brainsights research shows size matters when it comes to ad format

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor