Super Bowl attracts 8 million viewers in Canada

Masterchef rides football wave to strong debut It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday. An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the […]

Masterchef rides football wave to strong debut

It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday.

An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the Seattle Seahawks and Denver Broncos, won 43-8 by Seattle in a blowout game that was effectively over by halftime.

Related
Nielsen says Super Bowl seen by 111.5 million people in the U.S>

It was the most-watched program of the past two years in Canada, and the second most-watched Super Bowl on record behind Super Bowl XLVI in 2012, which drew 8.2 million people.

CTV says the game was the most-watched Super Bowl on record in the Western markets of Vancouver Calgary and Edmonton. Seattle’s proximity to Vancouver was a key contributor to a 44% jump in ratings among adults 25-54 and a 33% jump among adults 18-49 over the 2013 Super Bowl.

Audiences also stuck around for the premiere of the CTV original series Masterchef Canada in the post Super Bowl timeslot. The show’s premiere episode attracted an average audience of 1.6 million viewers 2+ nationally, a 28% increase over last year’s post-Super Bowl program Motive (1.23 million).

Media Articles

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Microsoft strikes deals with AOL for display ads

Street image mapping service sold to Uber

Mobile made up a quarter of Canada’s online spend in 2014

IAB annual revenue survey shows gap widening between digital and TV