TC Media hires digital marketing director in Toronto

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16. Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media. She was most recently a senior manager, marketing at […]

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16.

Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media.

She was most recently a senior manager, marketing at Yahoo Canada, where she led B2B marketing. Acri started with that company in 2007 and held a succession of increasingly senior roles.

Before that, she did web marketing at The Globe and Mail and The Heart and Stroke Foundation of Ontario.

Part of Transcontinental Inc., TC Media saw a shift in executive management recently when its president, Natalie Larivière, stepped down after almost six years with the group. François Olivier, Transcontinental’s president and CEO, is filling the role as a replacement is sought.

Media Articles

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

Apps — Facebook has an ad for that

New tool enables advertisers to reach consumers likely to take in-app action

Kirstine Stewart leaves Twitter

The social media site's first Canadian hire leaves the company after three years

Salad King marks anniversary with food truck tour

Toronto restaurant to donate partial proceeds to Second Harvest

Blue Ant planning changes for AUX brand?

Outgoing editor says media company is making 'sudden changes' to AUX.tv

Polar studies elements that make native content clickable

"Sponsored" is common, but don't overlook "Partner" or "Promoted"

Netflix phones it in on latest promotion

Partnership with Pattison Outdoor includes 'stranger phones' in subway stations