TC Media hires digital marketing director in Toronto

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16. Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media. She was most recently a senior manager, marketing at […]

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16.

Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media.

She was most recently a senior manager, marketing at Yahoo Canada, where she led B2B marketing. Acri started with that company in 2007 and held a succession of increasingly senior roles.

Before that, she did web marketing at The Globe and Mail and The Heart and Stroke Foundation of Ontario.

Part of Transcontinental Inc., TC Media saw a shift in executive management recently when its president, Natalie Larivière, stepped down after almost six years with the group. François Olivier, Transcontinental’s president and CEO, is filling the role as a replacement is sought.

Media Articles

Conventional TV revenues fall $46 million in 2015: CRTC

Local and national airtime sales decline, but remain relatively stable

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Raptors win caps monster weekend for Sportsnet

Four telecasts top 1 million-viewer mark

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Videology’s Q1 report shows shifting objectives in video ads

'Canada Video Market At-A-Glance' also shows marketers buying in on mobile video

YouTube launches six-second ad format

Bumper format pitched as ideal, unskippable solution for mobile-first audiences

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise