TC Media hires digital marketing director in Toronto

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16. Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media. She was most recently a senior manager, marketing at […]

TC Media has hired a new digital marketing director. Joanne Acri, who has more than a decade of marketing experience, will step into the Toronto-based position on July 16.

Acri’s responsibilities will include developing and executing digital marketing plans for different business groups within TC Media.

She was most recently a senior manager, marketing at Yahoo Canada, where she led B2B marketing. Acri started with that company in 2007 and held a succession of increasingly senior roles.

Before that, she did web marketing at The Globe and Mail and The Heart and Stroke Foundation of Ontario.

Part of Transcontinental Inc., TC Media saw a shift in executive management recently when its president, Natalie Larivière, stepped down after almost six years with the group. François Olivier, Transcontinental’s president and CEO, is filling the role as a replacement is sought.

Media Articles

Canadian Tire and Touché shoot and score (big) at the 2014 MIAs

Plus, the full list of gold winners at the Media Innovation Awards

Social Scanner: Dove is the most-loved brand on social

Plus, Twitter's CFO has a DM fail and Kik gets into GIFs

TV Everywhere offering can help retain paid TV subscribers (Study)

Research presented at CTAM Canada forum shows that awareness of these services drastically outstrips adoption

Air Canada launches online content hub for frequent flyers

Airline courting premium brands for new site

Postmedia launches auto-focused sales unit

Six-person team charged with defending and growing key advertising category

Bell unveils Grey Cup sponsors

Marketing programs include a variety of on-site activities and in-show segments

Chatelaine debuts new housewares collection

Chatelaine Home Collection will be sold exclusively by The Shopping Channel