TC Media launches Elle Man

Elle Canada has bagged a new partner. The TC Media brand is launching a male-focused offshoot called Elle Man that will be poly-bagged with its November issue. The special 32-page issue, featuring Canadian actor Scott Speedman (star of Global Television’s Last Resort) on the cover, will focus on men’s fashion and grooming. The twofer package, […]

Elle Canada has bagged a new partner.

The TC Media brand is launching a male-focused offshoot called Elle Man that will be poly-bagged with its November issue.

The special 32-page issue, featuring Canadian actor Scott Speedman (star of Global Television’s Last Resort) on the cover, will focus on men’s fashion and grooming. The twofer package, arriving on newsstands Oct. 8, will cost $3.99.

“The men’s grooming market is growing,” said editor-in-chief Noreen Flanagan in an email interview. “Elle Canada is largely a beauty and fashion magazine, and we wanted to create editorial content that spoke to this growing market.”

The launch issue features eight advertising pages. A full page, full-colour ad in the publication costs $6,000. Flanagan said that TC Media would like to produce two issues of Elle Man per year, covering the spring/summer and fall/winter periods.

Several of Elle’s international editions produce Elle Man on a twice-yearly basis, while China produces a monthly edition, said Flanagan.

Elle Canada had 1.6 million readers 2+ in the latest topline readership data reported by the Toronto-based Print Measurement Bureau last week, including 188,000 male readers.

Media Articles

Laas Turnbull joins ZoomerMedia

Media veteran named co-publisher of Zoomer, takes on content and IT teams

iPhones top list of preferred second screen devices

New Seevibes statistics shows Android losing ground to home comupters

Why sports apps are winning with fans

Usage is exploding as sports apps keep consumers deeply engaged

Mediative adds Dine.to and two auto sites to network

New sites boost network's reach with auto and foodie audiences

WestJet launches new in-flight entertainment system

WestJet Connect will offer advertising 'down the road' says spokesperson

Bell Media adds nine YouTube creators to its MCN roster

Much Digital Studios has earned 10 million+ video views since May launch

Clear Channel launches digital column network

Six-foot tall columns will display advertising in sync at busy commuter hub

Torstar buys majority interest in digital media company

Move comes as company posts a $1.1 million second quarter loss

Pan Am Games a TV and social media hit: IPG Mediabrands

More than 60% of the population watched at least part of the coverage