TC Media launches mobile payment app for Stationnement de Montréal

Don’t have enough change for the parking meter? Not a problem thanks to a new mobile application developed by TC Media that allows users to pay for their parking remotely. The new payment program was officially launched on June 28 for Stationnement de Montréal, allowing motorists to pay for their parking using the new P$ Mobile […]

Don’t have enough change for the parking meter? Not a problem thanks to a new mobile application developed by TC Media that allows users to pay for their parking remotely.

The new payment program was officially launched on June 28 for Stationnement de Montréal, allowing motorists to pay for their parking using the new P$ Mobile Service app. The city’s parking agency is billing it as a “made-in-Montreal” answer to mushrooming consumer demand. About 50 North American cities already have a similar system.

The app allows a person to pay or renew parking fees for a specific spot and duration, and also alerts the user before the parking period expires. Hurried motorists can access the app free of charge on iPhone, BlackBerry and Android smartphones. It’s also available online and at pservicemobile.ca for the mobile version. Users will pay 40 cents per transaction with part of that revenue going to TC Media, which also shared in development costs.

Ghislain Dallaire, senior director of mobile operations at TC Media said the company has been involved with mobile solutions and app development for the past two years.

“It was always been part of our plan to offer mobile services to end users and other parties,” said Dallaire. “Mobile is another medium to reach a customer and now it’s taking up more and more room, so it’s inevitable that we need to be able to offer these types of solutions.”

TC Media claims that it registered 13,000 subscriptions to the new service in the first week post-launch. “Marketing and promotional initiatives will be rolled out in the upcoming weeks, including stickers on the parking meters across the city and print/web advertising in TC Media properties,” said Katherine Chartrand, TC Media’s director of internal and external communications.

So just whose idea was this smart-park system? Pierre Lalumière, director of communications for Stationnement de Montréal, the company that manages the city’s parking meters, said it has “always been very keen on increasing user satisfaction and keeping up with trends and innovations in other important North American cities.

“We wanted to increase motorist satisfaction through a modern, alternative payment option that blends perfectly with our users’ urban lifestyle.”

Media Articles

Rogers and Vice Media enter $100-million partnership

Media companies to produce Canadian-focused content for mobile, web and TV

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Digital magazine readership on the rise: PMB

Digital readership increases by more than 50% in the past year

Nearly half of Canadians read a newspaper each day: NADbank

Digital-only readership is just 11%, but growing among younger demographics

CTV/CMA announce judges for Super Bowl ad challenge

Winning ad will air during CTV’s Feb. 1 telecast of Super Bowl XLIX

TSN unveils online store

New venture isn’t intended to compete with established online merchants, but round out the online experience for TSN.ca users

Shomi announces new content deal with Warner Bros

Includes popular library titles like Veronica Mars, as well as several Kubrick films

Facebook revenue soars thanks to boost in mobile ads

Social media site succeeds in steering advertisers to its mobile platform