TC Media launches mobile payment app for Stationnement de Montréal

Don’t have enough change for the parking meter? Not a problem thanks to a new mobile application developed by TC Media that allows users to pay for their parking remotely. The new payment program was officially launched on June 28 for Stationnement de Montréal, allowing motorists to pay for their parking using the new P$ Mobile […]

Don’t have enough change for the parking meter? Not a problem thanks to a new mobile application developed by TC Media that allows users to pay for their parking remotely.

The new payment program was officially launched on June 28 for Stationnement de Montréal, allowing motorists to pay for their parking using the new P$ Mobile Service app. The city’s parking agency is billing it as a “made-in-Montreal” answer to mushrooming consumer demand. About 50 North American cities already have a similar system.

The app allows a person to pay or renew parking fees for a specific spot and duration, and also alerts the user before the parking period expires. Hurried motorists can access the app free of charge on iPhone, BlackBerry and Android smartphones. It’s also available online and at pservicemobile.ca for the mobile version. Users will pay 40 cents per transaction with part of that revenue going to TC Media, which also shared in development costs.

Ghislain Dallaire, senior director of mobile operations at TC Media said the company has been involved with mobile solutions and app development for the past two years.

“It was always been part of our plan to offer mobile services to end users and other parties,” said Dallaire. “Mobile is another medium to reach a customer and now it’s taking up more and more room, so it’s inevitable that we need to be able to offer these types of solutions.”

TC Media claims that it registered 13,000 subscriptions to the new service in the first week post-launch. “Marketing and promotional initiatives will be rolled out in the upcoming weeks, including stickers on the parking meters across the city and print/web advertising in TC Media properties,” said Katherine Chartrand, TC Media’s director of internal and external communications.

So just whose idea was this smart-park system? Pierre Lalumière, director of communications for Stationnement de Montréal, the company that manages the city’s parking meters, said it has “always been very keen on increasing user satisfaction and keeping up with trends and innovations in other important North American cities.

“We wanted to increase motorist satisfaction through a modern, alternative payment option that blends perfectly with our users’ urban lifestyle.”

Media Articles

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Embrace Twitter’s changes before flying off the handle

Martin Waxman explains why he's suffering from the Twitter blues

Who’s the boss? PR pros or journalists? (Study)

Professor looks at the varied ways PR professionals "act on journalism"

Former Conservative staffer joins Citoyen Optimum

Catherine Loubier takes vice-president, strategic counsel and public affairs role

TSN introduces ‘Champions Live Here’ positioning

Multi-platform campaign launched during the Super Bowl with a 60-second anthem

Twitter’s flock flattens

Social media site fights to stay relevant as user base remains stagnant

New York Fries puckers up on Snapchat for Valentine’s

The brand is asking consumers to "French" their fries on Snapchat

GroupM introduces new Canadian viewability standards

Standards of accountability in line with other media like TV and print, says Neil Johnston