TC Media shutters Loblaws’ Fresh Juice print edition

There will be no more fresh issues of Fresh Juice. Publisher TC Media announced last week that it has stopped publication of the multi-platform brand’s print edition, effective immediately. The current February/March edition of the publication will be its last. Launched with considerable fanfare in 2012, Fresh Juice is produced for grocery giant Loblaws. The […]

There will be no more fresh issues of Fresh Juice.

Publisher TC Media announced last week that it has stopped publication of the multi-platform brand’s print edition, effective immediately. The current February/March edition of the publication will be its last.

Launched with considerable fanfare in 2012, Fresh Juice is produced for grocery giant Loblaws. The print edition published six times a year and boasted a circulation of 400,000 copies – 325,000 of which were sent to Loblaws’ most loyal and highest-spending customers. (According to the Fresh Juice media kit, their average monthly PC Card spend was $20,000, and their median monthly grocery spend $687.)

The print edition was complemented by a website that attracts 74,000 unique visitors – including 52,000 female unique visitors – and 154,000 unique impressions each month, as well as social media and an e-newsletter boasting 61,000 subscribers.

TC Media turned down interview requests, but issued a statement saying it had become apparent that the brand’s target audience – primarily females 25-54 – were more focused on the digital product, “therefore it has been decided that Fresh Juice, the print magazine, will cease publication.”

Media Articles

Social Scanner: Social gets serious about shopping

Three big social networks make moves in ecommerce, plus Vine gains traction and Target partners with popular YouTubers

Vancouver homeless campaign generates buzz worldwide

Convertible bus benches seen as antidote to anti-homeless doorway spikes

CRTC fines four companies for telemarketing violations

CRTC imposes penalties for calls made to consumers on Do Not Call List

CRTC to meet with telecom/cable industry over paper bill fees

Fact-finding study finds “wide variance” on how such fees are approached

Sponsored content relies on, among other factors, storytelling, site credibility: IAB

New study outlines consumer attitudes towards native advertising

Alan Cross goes back to The Edge

New role will see the resurrection of The Ongoing History of New Music at the Corus-owned station which hopes to lure back lapsed listeners

Netflix turns its eye to international expansion

Streaming video company will also continue its aggressive pursuit of original content

Elvis spotted around GTA in new campaign

It’s viva… Blue Mountain, as celebration of all things Elvis marks 20th anniversary

Bell Media refreshes The Loop, promotes sharing

Revamp comes less than two years after rebrand of the former Sympatico