Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

SaskTel has entered into a 10-year, $3.5-million deal with the city of Saskatoon and the Saskatchewan Place Association that gives the telecommunications company naming rights to the city’s multi-purpose venue – currently known as the Credit Union Centre – through 2024.

Beginning Oct. 1, the 15,000-seat facility will be known as SaskTel Centre. The company will pay $350,000 per year for the naming rights.

Speaking with Saskatoon daily The StarPhoenix, SaskTel president and CEO Ron Styles said the deal provides the company with exposure similar to that of TV and advertising.

“A large part of our business is about marketing, and this is a fantastic opportunity for us to get our brand, get our name before of customers,” he said. “It’s truly an investment.”

SaskTel has been a sponsor of the facility for more than 15 years, but Styles said the new agreement provides the company with a platform to showcase its leading edge service and technology capabilities within the venue.

SaskTel currently provides wireless coverage for the facility, and will install its maxTV service in luxury suites and other “prime locations” throughout the building as part of the deal.

As part of the partnership, SaskTel customers will be entitled to discounts for certain SaskTel Centre events. The company currently has more than 1.4 million customers and annual revenues of $1.2 billion.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto