Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

SaskTel has entered into a 10-year, $3.5-million deal with the city of Saskatoon and the Saskatchewan Place Association that gives the telecommunications company naming rights to the city’s multi-purpose venue – currently known as the Credit Union Centre – through 2024.

Beginning Oct. 1, the 15,000-seat facility will be known as SaskTel Centre. The company will pay $350,000 per year for the naming rights.

Speaking with Saskatoon daily The StarPhoenix, SaskTel president and CEO Ron Styles said the deal provides the company with exposure similar to that of TV and advertising.

“A large part of our business is about marketing, and this is a fantastic opportunity for us to get our brand, get our name before of customers,” he said. “It’s truly an investment.”

SaskTel has been a sponsor of the facility for more than 15 years, but Styles said the new agreement provides the company with a platform to showcase its leading edge service and technology capabilities within the venue.

SaskTel currently provides wireless coverage for the facility, and will install its maxTV service in luxury suites and other “prime locations” throughout the building as part of the deal.

As part of the partnership, SaskTel customers will be entitled to discounts for certain SaskTel Centre events. The company currently has more than 1.4 million customers and annual revenues of $1.2 billion.

Media Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Media Player of the Year 2015: YouTube

An entertainment empire with a distinct culture and stable of A-list stars

Lululemon and the no-sell mentality

Helping your customers can be just as effective as advertising

Canadian brands get into trivia game with Play The Future

Montreal-based company combines predictive trivia with branded content

Alliance for Audited Media to measure multi-platform media

New category will provide analysis of all-you-can-read platforms

CTV moves Corden to main network

Programming executives believe it has the potential to become a 'breakout' hit

Bell Media announces Super Bowl 50 advertiser roster

Barring a successful appeal, this will be the last Super Bowl with Canadian commercials

Yahoo to cut 1,700 jobs, shutter offices and dump products

Internet operations and patents may be sold as investors lose faith in grand resurrection