Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

SaskTel has entered into a 10-year, $3.5-million deal with the city of Saskatoon and the Saskatchewan Place Association that gives the telecommunications company naming rights to the city’s multi-purpose venue – currently known as the Credit Union Centre – through 2024.

Beginning Oct. 1, the 15,000-seat facility will be known as SaskTel Centre. The company will pay $350,000 per year for the naming rights.

Speaking with Saskatoon daily The StarPhoenix, SaskTel president and CEO Ron Styles said the deal provides the company with exposure similar to that of TV and advertising.

“A large part of our business is about marketing, and this is a fantastic opportunity for us to get our brand, get our name before of customers,” he said. “It’s truly an investment.”

SaskTel has been a sponsor of the facility for more than 15 years, but Styles said the new agreement provides the company with a platform to showcase its leading edge service and technology capabilities within the venue.

SaskTel currently provides wireless coverage for the facility, and will install its maxTV service in luxury suites and other “prime locations” throughout the building as part of the deal.

As part of the partnership, SaskTel customers will be entitled to discounts for certain SaskTel Centre events. The company currently has more than 1.4 million customers and annual revenues of $1.2 billion.

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