Telco SaskTel buys naming rights for Saskatoon arena

The company is paying $350,000 per year for the naming rights

SaskTel has entered into a 10-year, $3.5-million deal with the city of Saskatoon and the Saskatchewan Place Association that gives the telecommunications company naming rights to the city’s multi-purpose venue – currently known as the Credit Union Centre – through 2024.

Beginning Oct. 1, the 15,000-seat facility will be known as SaskTel Centre. The company will pay $350,000 per year for the naming rights.

Speaking with Saskatoon daily The StarPhoenix, SaskTel president and CEO Ron Styles said the deal provides the company with exposure similar to that of TV and advertising.

“A large part of our business is about marketing, and this is a fantastic opportunity for us to get our brand, get our name before of customers,” he said. “It’s truly an investment.”

SaskTel has been a sponsor of the facility for more than 15 years, but Styles said the new agreement provides the company with a platform to showcase its leading edge service and technology capabilities within the venue.

SaskTel currently provides wireless coverage for the facility, and will install its maxTV service in luxury suites and other “prime locations” throughout the building as part of the deal.

As part of the partnership, SaskTel customers will be entitled to discounts for certain SaskTel Centre events. The company currently has more than 1.4 million customers and annual revenues of $1.2 billion.

Media Articles

Shomi: The data

Streaming video service releases aggregated user info to mark one-year-anniversary

Twitter Canada announces new head of news and government

Former politican and journalist Jennifer Hollett takes over for Steve Ladurantaye

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales

Rio Games attract 32.1 million Canadians

Men's 200m final the most-watched event

CNN launches Canadian sales effort

News company's long-time ad sales partner Adspace Sales opens Toronto office

Radio revenues fell slightly in 2015: StatsCan

It is the second straight year of decline, though the sector remains relatively stable

Starcom hires Mike Rumble to oversee new integrated team

New unit expected to oversee the agency's recently defended TD Bank Group account

Bell extends its Olympic sponsorship through 2024

The extension comes as CBC finishes its well-rated coverage of the Rio Games