The Mobile Shopper: Follow the beacon

Antoine Azar is one of a wave of innovators using beacon tech to reinvent in-store experience

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Media Articles

On The Move: Changes at Bell Media, Edelman and GMR

A weekly recap of who's headed where in Canadian marketing and communications

Google promises 100% viewability on GDN

Google Display Network to charge on viewable CPM by default

Movember Foundation hires firm for influencer effort

1Milk2Sugars to identify and oversee Quebec ambassadors

Numeris TV ratings data goes digital

NLogic announces new API for accessing Numeris TV data

Next Issue re-launching as Texture

Digital magazine service now boasts 'well north' of 100,000 users

Shopify adds ‘buy now’ button for Twitter users

Canada company already working with Pinterest and Facebook

NextHome launches consumer marketing campaign

The first campaign for Yellow Pages unit since its February rebrand

Omni touts crime drama to woo Mandarin, Cantonese viewers

Homegrown show joins lineup of 'ethnocultural programming'

Star and La Presse divvy up Olive Media’s sales services

International ad network will be folded, but programmatic sales continue