Beacon1

The Mobile Shopper: Follow the beacon

Antoine Azar is one of a wave of innovators using beacon tech to reinvent in-store experience

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Media Articles

COMB adds two Western Canada members

Canadian Digital Network and Signpatico Digital Advertising

Pinterest moves into ecommerce with Buyable Pins

Shopping from the social service comes from partnership with Shopify

Inside Facebook: How to make sense of audience measurement

Are brands getting a handle on the mobile revolution?

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet