Thibodeau stepping in as SVP at SMG Canada

Starcom MediaVest Group Canada has hired Jeff Thibodeau as senior vice-president, digital media. He will step into the role on Feb. 18, at which point he will take charge of shaping SMG Canada’s digital endeavours for the agency itself and its clients. Thibodeau will lead digital planning and activation, and also oversee new product development […]

Starcom MediaVest Group Canada has hired Jeff Thibodeau as senior vice-president, digital media.

He will step into the role on Feb. 18, at which point he will take charge of shaping SMG Canada’s digital endeavours for the agency itself and its clients.

Thibodeau will lead digital planning and activation, and also oversee new product development and expansion, including SMG’s premium private RTB exchange.

The role is an evolved version of the position Jennifer Holgate held at SMG Canada until last summer. (Holgate has since moved to Rogers’ consumer publishing and digital media group.)

Most recently, Thibodeau held a similar title at MediaCom Canada, where he was senior vice-president, digital media and investment. He also previously held positions at Sharpe Blackmore Euro RSCG and Phd Media.

He also serves on IAB Canada’s board of directors.

Media Articles

Ask me anything: Harlequin Teen launches Twitter oracle

Publisher leverages ' conversational nature' of social for latest book promotion

On the Move: Changes at BBDO, The Globe and Mail, Rogers Media

A weekly recap of who's headed where in Canadian marketing and communications

Rogers Media brings YouTube to the airwaves

New weekly roundup will feature top artists emerging on YouTube

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

AOL to buy mobile ad company Millennial Media

$248 million deal adds mobile programmatic tech, publisher network to AOL's offering

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services

2015 MIAs deadline extended

You asked for it, you got it

Jays push Sportsnet ratings to new highs

Specialty channel averaged 266,000 viewers in August

Most print newspaper brands will be obsolete by 2025: Report

Publishers in a '10-year race' against time and technology says Winnipeg firm