magazine stand

More magazine launches than closures in first half of 2014

Regional interest the most popular category for new magazine launches so far this year, according to MediaFinder

North American magazine launches outpaced closures by more than three to one during the first half of 2014, according to new research from New York-based MediaFinder. 

According to MediaFinder, an online database of U.S. and Canadian publications, there were 93 launches and 30 closures between January and June, compared with 97 launches and 29 closures during the same time period last year.

The top category for new launches was “regional interest,” which added six new titles, including 12th & Broad and The Sip. There were also additions in the “craft” category (Craft Beer & Brewing, Willow & Sage), while other new titles included Barbeque America and San Francisco Cottages & Gardens. 

High-profile closures included the Johnson Publishing Company title Jet, which first began publishing in 1951 as “The weekly Negro news magazine,” and Meredith’s Ladies Home Journal, which had been publishing for 131 years.

Fifteen new titles were launched in the business-to-business sector, one more than last year, while five B2B titles closed (compared with nine last year). Two other U.S. B2B titles, Computerworld and CSO, dropped their print editions.

Media Articles

2015 Media Innovation Award jury wraps up deliberations

13 industry leaders have chosen their medalists and Best of Show

Extension: ‘Best of 2015′ contenders get one more week

Marketer, media player, tech player and agency nominations accepted until Oct. 16

Yellow Pages cutting about 300 positions

Cuts come as Montreal company continues its shift to digital media advertising

Geox hires Canadian AOR to boost social, online presence

MacIntyre Communications takes over account from The PR Department

Big Data Roundtable: The new business of marketing

Four senior marketers hash out the challenges of all those 1s and 0s

Publishers need sponsored content guidelines: CAJ

Publishers seeking new revenue streams; group calls it a 'high-stakes' survival strategy

Influencer marketing agency IZEA launches Canadian office

Company works with 550,000 content creators globally including 14,000 in Canada

How about those Blue Jays ratings?

Drive to AL East title produces a ratings bonanza for Sportsnet

Rogers introducing 4K technology

Company commits to 500 hours of ultra HD programming in 2016