magazine stand

More magazine launches than closures in first half of 2014

Regional interest the most popular category for new magazine launches so far this year, according to MediaFinder

North American magazine launches outpaced closures by more than three to one during the first half of 2014, according to new research from New York-based MediaFinder. 

According to MediaFinder, an online database of U.S. and Canadian publications, there were 93 launches and 30 closures between January and June, compared with 97 launches and 29 closures during the same time period last year.

The top category for new launches was “regional interest,” which added six new titles, including 12th & Broad and The Sip. There were also additions in the “craft” category (Craft Beer & Brewing, Willow & Sage), while other new titles included Barbeque America and San Francisco Cottages & Gardens. 

High-profile closures included the Johnson Publishing Company title Jet, which first began publishing in 1951 as “The weekly Negro news magazine,” and Meredith’s Ladies Home Journal, which had been publishing for 131 years.

Fifteen new titles were launched in the business-to-business sector, one more than last year, while five B2B titles closed (compared with nine last year). Two other U.S. B2B titles, Computerworld and CSO, dropped their print editions.

Media Articles

Vantage Point: Apple strives to make mobile wallets work

Plus, U.S. programmatic spend to reach $10 billion

McDonald’s Hope Bagozzi joins IAB Canada board

Marketer joins with Globe's Andrew Saunders and Microsoft's Brandon Grosvenor

Cable companies down, but not out

Cutting the cord won't mean cutting out your cable provider

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Blue Ant hires Laura Pearce to focus on consumer outreach

Former AOL exec now VP of brand strategy and fan engagement

CBS launches digital streaming service

Service offers expansive lineup, but doesn't include live sporting events

Digital Day 2014: Mitch Joel and Scott Stratten talk real-time

The social media experts discuss social spontaneity and Carrot Top

HBO GO to launch as stand-alone streaming service in 2015

Network sets its sights on the 80 million homes in the U.S. that don't have HBO