magazine stand

More magazine launches than closures in first half of 2014

Regional interest the most popular category for new magazine launches so far this year, according to MediaFinder

North American magazine launches outpaced closures by more than three to one during the first half of 2014, according to new research from New York-based MediaFinder. 

According to MediaFinder, an online database of U.S. and Canadian publications, there were 93 launches and 30 closures between January and June, compared with 97 launches and 29 closures during the same time period last year.

The top category for new launches was “regional interest,” which added six new titles, including 12th & Broad and The Sip. There were also additions in the “craft” category (Craft Beer & Brewing, Willow & Sage), while other new titles included Barbeque America and San Francisco Cottages & Gardens. 

High-profile closures included the Johnson Publishing Company title Jet, which first began publishing in 1951 as “The weekly Negro news magazine,” and Meredith’s Ladies Home Journal, which had been publishing for 131 years.

Fifteen new titles were launched in the business-to-business sector, one more than last year, while five B2B titles closed (compared with nine last year). Two other U.S. B2B titles, Computerworld and CSO, dropped their print editions.

Media Articles

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

Best Buy enlists Tracy Moore for Mother’s Day PR program

Cityline host providing gift suggestions and blog posts targeted at mom

PMB/NADbank release final readership studies

Mobile readership rising for newspapers; magazines reach 75% of Canadians

Cogeco Cable selects new agency partners

Taxi, Touché! and Bimm all awarded assignments with cable giant

Dynamic Outdoor selects ad tech supplier, joins COMB

Dynamic committed to being a tech company first, billboard company second

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Cundari launches media division

Cundari Media Trust combines media planning with creative strategy and analytics