magazine stand

More magazine launches than closures in first half of 2014

Regional interest the most popular category for new magazine launches so far this year, according to MediaFinder

North American magazine launches outpaced closures by more than three to one during the first half of 2014, according to new research from New York-based MediaFinder. 

According to MediaFinder, an online database of U.S. and Canadian publications, there were 93 launches and 30 closures between January and June, compared with 97 launches and 29 closures during the same time period last year.

The top category for new launches was “regional interest,” which added six new titles, including 12th & Broad and The Sip. There were also additions in the “craft” category (Craft Beer & Brewing, Willow & Sage), while other new titles included Barbeque America and San Francisco Cottages & Gardens. 

High-profile closures included the Johnson Publishing Company title Jet, which first began publishing in 1951 as “The weekly Negro news magazine,” and Meredith’s Ladies Home Journal, which had been publishing for 131 years.

Fifteen new titles were launched in the business-to-business sector, one more than last year, while five B2B titles closed (compared with nine last year). Two other U.S. B2B titles, Computerworld and CSO, dropped their print editions.

Media Articles

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store

Pattison wins Richmond, B.C. street furniture contract

New 20-year contract includes provisions for digital inventory

Bruce Neve discusses digital, data and goals (Q&A)

Longtime Canadian media executive on his new role with True Media