magazine stand

More magazine launches than closures in first half of 2014

Regional interest the most popular category for new magazine launches so far this year, according to MediaFinder

North American magazine launches outpaced closures by more than three to one during the first half of 2014, according to new research from New York-based MediaFinder. 

According to MediaFinder, an online database of U.S. and Canadian publications, there were 93 launches and 30 closures between January and June, compared with 97 launches and 29 closures during the same time period last year.

The top category for new launches was “regional interest,” which added six new titles, including 12th & Broad and The Sip. There were also additions in the “craft” category (Craft Beer & Brewing, Willow & Sage), while other new titles included Barbeque America and San Francisco Cottages & Gardens. 

High-profile closures included the Johnson Publishing Company title Jet, which first began publishing in 1951 as “The weekly Negro news magazine,” and Meredith’s Ladies Home Journal, which had been publishing for 131 years.

Fifteen new titles were launched in the business-to-business sector, one more than last year, while five B2B titles closed (compared with nine last year). Two other U.S. B2B titles, Computerworld and CSO, dropped their print editions.

Media Articles

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

C2 Montréal turns five: The CEO’s perspective

Richard St.-Pierre on why this year's conference is focused on 'The Many'

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

A&C wins multiple accounts, adds five team members

Agency adds Food Basics, San Pellegrino and more to its client roster

Pomp & Circumstance stages Bacardi’s latest launch

Toronto PR firm hosts interactive theatre experiences to promote new malts

The Mint Agency lands a client of its (digital) dreams

Toronto agency tasked with expand music festival's reach and audience

What marketers can (and can’t) learn from studying social data

CMDC event features a computer scientist tracking Facebook and Twitter usage