Topline: CRTC charts the future of online, mobile growth

The Canadian Radio-television and Telecommunications Commission has released a report with the wordy title Navigating Convergence II: Charting Canadian Communications Change and Regulatory Implications covering a broad range of technological trends in communication. Report by: CRTC Methodology: “a compilation of independent research and views obtained from CRTC stakeholders, including consumers, public-interest advocates and members of […]

The Canadian Radio-television and Telecommunications Commission has released a report with the wordy title Navigating Convergence II: Charting Canadian Communications Change and Regulatory Implications covering a broad range of technological trends in communication.

Report by: CRTC
Methodology: “a compilation of independent research and views obtained from CRTC stakeholders, including consumers, public-interest advocates and members of the broadcasting and telecommunications sectors”

Key Findings
• Canadian web traffic is set to quadruple from 2009 levels by 2014
• From 25.8 million people in 2010, mobile subscribers are projected to increase to nearly 30 million in 2014
• Mobile internet subscriptions are predicted to go from 5.5 million in 2011 to 14 million in 2015
• 24% of anglophones and 20% of francophones watched some of their news, sports and entertainment television programming online in 2010

The full report can be viewed online at the CRTC website. The PDF version can be dowloaded here.

Media Articles

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Kijiji, eBay and StubHub bring media sales in-house

Move intended to streamline the sales process, giving buyers more efficient access to 13 million unique Canadian visitors

Discovery’s shark stunt goes awry, but gets the word out

Bell Media and Nissan looking to promote Shark Week Rogue programming

Disney titles coming to Netflix Canada

Top titles to appear 8 months after release

Social Scanner: Don’t shut down your brand war room

Plus, there's a $6 billion social network without any members

Clear Channel Outdoor appoints new Canadian head

Veteran OOH exec Adam Butterworth succeeds John Jory

Netflix now used by 1/3 of Anglophone Canadians: study

Despite relatively low cost, service is more likely to be used by affluent households

CBC hits ratings peak with World Cup final

Average audience greater than Grey Cup and Stanley Cup playoffs