Topline: CRTC charts the future of online, mobile growth

The Canadian Radio-television and Telecommunications Commission has released a report with the wordy title Navigating Convergence II: Charting Canadian Communications Change and Regulatory Implications covering a broad range of technological trends in communication. Report by: CRTC Methodology: “a compilation of independent research and views obtained from CRTC stakeholders, including consumers, public-interest advocates and members of […]

The Canadian Radio-television and Telecommunications Commission has released a report with the wordy title Navigating Convergence II: Charting Canadian Communications Change and Regulatory Implications covering a broad range of technological trends in communication.

Report by: CRTC
Methodology: “a compilation of independent research and views obtained from CRTC stakeholders, including consumers, public-interest advocates and members of the broadcasting and telecommunications sectors”

Key Findings
• Canadian web traffic is set to quadruple from 2009 levels by 2014
• From 25.8 million people in 2010, mobile subscribers are projected to increase to nearly 30 million in 2014
• Mobile internet subscriptions are predicted to go from 5.5 million in 2011 to 14 million in 2015
• 24% of anglophones and 20% of francophones watched some of their news, sports and entertainment television programming online in 2010

The full report can be viewed online at the CRTC website. The PDF version can be dowloaded here.

Media Articles

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Rogers introduces Twitter support

First Canadian company to offer support via social media platform

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Rogers goes big to promote World Cup of Hockey

New campaign spans traditional media to experiential and in-store

Pattison wins Richmond, B.C. street furniture contract

New 20-year contract includes provisions for digital inventory

Bruce Neve discusses digital, data and goals (Q&A)

Longtime Canadian media executive on his new role with True Media