Topline: Netflix rising

More and more, Canadians are starting to connect their televisions to the internet. A new study from Media Technology Monitor suggests this trend could grow rapidly thanks to services such as Netflix.

Canadians are starting to connect their televisions to the internet more often. A new Media Technology Monitor study suggests this trend could grow rapidly thanks to services such as Netflix.

Survey by: Media Technology Monitor, a product of CBC/Radio-Canada and BBM Analytics.
Methodology: A Fall 2010 and Spring 2011 telephone interview of 8,000 and 4,000 Canadians, respectively.

Key findings:
• 34% of Canadians who access the internet watch TV online for approximately 30 minutes/week

• 10% of online Canadians 18+ accessed the internet on a TV set in the past month, and did so for over four hours

• Six months after launch, more than 60% of Canadians were aware of Netflix, and 6% were subscribers

• When launched in Canada, Netflix offered a free one-month trial. Of the Canadians that tried Netflix, 60% became subscribers

• 12% of Netflix subscribers are French

• 65% of subscribers use Netflix through their TVs, 23% on computers and 9% on tablets

• 30% of subscribers use the service daily, 40% log on weekly and 14% use the site monthly

• 10% of Canadians aged 18-34 subscribe to Netflix, while only 1% of those 65+ subscribe to the service

• Netflix subscribers watch four hours less broadcast TV than the average Canadian

• 30% of Netflix users also have a digital cable plan, 12% subscribe to an analog TV plan, while 3% of Netflix users only watch TV online

Click here for more information

Media Articles

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

CBC News lays off 144 staff, Radio Canada cuts 100

Layoffs shave $15 million from public broadcaster's operating costs

CRTC bids to make TV service contracts easier to understand

Proposed code the latest to emerge from CRTC's "Let's Talk TV" hearings last fall

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

Kevin Crull apologizes for interfering in CTV coverage

Bell Media president says he was wrong to try to influence the editorial decisions of CTV

Virgin Mobile Canada seeks to foil pranksters with PSA

Mobile company urges Canadians to be on the lookout April Fool's Day