Toronto FC home opener draws record MLS audience on TSN

Turns out it was a bloody big deal. TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000. The […]

Turns out it was a bloody big deal.

TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000.

The previous high for an MLS audience on Canadian English-language TV came in 2012, when an average audience of 335,000 tuned in to watch the Vancouver Whitecaps’ playoff.

The Bell Media channel said that 1.6 million unique viewers tuned in to watch TSN’s coverage of the match, which featured the home debut of several big off-season acquisitions, most notably former Barclay’s Premier League star Jermain Defoe, who was featured in a prominent Toronto FC ad campaign by Sid Lee earlier this year.

Media Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Postmedia names Sid Lee agency of record

Win follows successful "Postmedia Reimagined" campaign

Corus Entertainment revenue up, adjusted earnings flat

Tough national advertising market adds pressure to revenue growth

Shaw profit beats estimates, but revenue doesn’t

Despite solid earnings, Shaw reports a drop in cable and satellite TV subscribers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Bell and Rogers in disagreement over NHL GamePlus mobile app

Canada's biggest media companies face off over access to NHL content

Fashion Magazine launches awards show

Inaugural event caps off annual World MasterCard Fashion Week

TVB disputes IAB’s ad spend figures

Television marketing body says numbers unfairly include digital spend on traditional media including broadcast and print

Rogers partners with Netflix on original series

Between starts filming in Toronto this fall