Toronto FC home opener draws record MLS audience on TSN

Turns out it was a bloody big deal. TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000. The […]

Turns out it was a bloody big deal.

TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000.

The previous high for an MLS audience on Canadian English-language TV came in 2012, when an average audience of 335,000 tuned in to watch the Vancouver Whitecaps’ playoff.

The Bell Media channel said that 1.6 million unique viewers tuned in to watch TSN’s coverage of the match, which featured the home debut of several big off-season acquisitions, most notably former Barclay’s Premier League star Jermain Defoe, who was featured in a prominent Toronto FC ad campaign by Sid Lee earlier this year.

Media Articles

Bloomberg to launch Canadian business TV channel

Channel helps feed Canadians' increased desire for financial news coverage

Upstart services elbowing aside traditional satellite and cable

Latest from MTM shows nearly half of Anglo-Canadians watching TV content online

Trader taps Co-Op Advertising for creative assignment

A new creative platform is rolling out this week

M2 lands Sky Zone trampoline assignment

Multi-media campaign debuts next week

CarPages.ca taps Mediative for online sales

Company now represents more than 18 publishers spanning over 40 websites

W Network launches online extensions

W Dish and W View intended to appeal to younger audiences

Oscar ratings tumble for CTV

Sunday's telecast attracts 5.2 million viewers, down from 6.12 million

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens