Toronto FC home opener draws record MLS audience on TSN

Turns out it was a bloody big deal. TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000. The […]

Turns out it was a bloody big deal.

TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000.

The previous high for an MLS audience on Canadian English-language TV came in 2012, when an average audience of 335,000 tuned in to watch the Vancouver Whitecaps’ playoff.

The Bell Media channel said that 1.6 million unique viewers tuned in to watch TSN’s coverage of the match, which featured the home debut of several big off-season acquisitions, most notably former Barclay’s Premier League star Jermain Defoe, who was featured in a prominent Toronto FC ad campaign by Sid Lee earlier this year.

Media Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

How outrage culture changes the rules for crisis management

David Gordon and Paul Lawton share tips for successful outrage management

Updated Environics data tool shows you the money

New data aides financial planning, fundraising, marketing and merchandising

Much Digital Studios announces first brand partnerships

Content will appear online and associated digital properties

Yellow Pages introduces a bigger, better Western Living

'We're going to be luxury and more' says publisher Tom Gierasimczuk