Toronto FC home opener draws record MLS audience on TSN

Turns out it was a bloody big deal. TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000. The […]

Turns out it was a bloody big deal.

TSN’s broadcast of Saturday’s Toronto FC home opener was the most-watched Major League Soccer game ever on English-language TV, drawing an average audience of 352,000 viewers. That represents an 18% increase over the previous week’s season opener in Seattle, which drew an average audience of 299,000.

The previous high for an MLS audience on Canadian English-language TV came in 2012, when an average audience of 335,000 tuned in to watch the Vancouver Whitecaps’ playoff.

The Bell Media channel said that 1.6 million unique viewers tuned in to watch TSN’s coverage of the match, which featured the home debut of several big off-season acquisitions, most notably former Barclay’s Premier League star Jermain Defoe, who was featured in a prominent Toronto FC ad campaign by Sid Lee earlier this year.

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action