Toronto Star will launch online paywall next year

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday. It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model. “This move will provide a new source of revenue for the […]

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday.

It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model.

“This move will provide a new source of revenue for the Star that will help support our ability to provide readers of both our print and online editions with the best and most comprehensive package of news and information in Canada,” said publisher John Cruickshank in a note to readers.

Earlier this year, National Post owner Postmedia began unrolling its own paywall structure at its dailies across the country.

The Globe and Mail followed with a similar model last week.

Toronto Star is owned by Torstar Corp., which also publishes the Hamilton Spectator and other daily and community papers throughout Ontario.

Its announcement came as both the Wall Street Journal and New York Times pulled down their paywalls temporarily so that readers would have unlimited access to their coverage of Hurricane Sandy.

Torstar’s B shares were down four cents to $8.66 near midday on the Toronto Stock Exchange.

Media Articles

Google Contributor lets users pay to block ads

Tech giant creates a way for users to bid on their own impressions

The show about nothing heads to Bell Media’s ‘Project Latte’

Seinfeld joins The Big Bang Theory, The Goldbergs, The Millers and Spun Out

CFL takes to the skies with Canadian North

League unveils new flying “billboard” in advance of 102nd Grey Cup

Transcontinental bets on local with sale of consumer titles

Company focuses on maintaining its competitive advantage

Content marketing veteran launches new B2B play

New venture combines business-to-business focused journalism with B2B-focused content marketing

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Coors looks to score with Yahoo fantasy football initiative

Multi-faceted marketing program includes display, native ads, takeovers and search

Why advertisers continue to use print flyers

New study finds print flyers remain widely read, inspire consumer action