Toronto Star will launch online paywall next year

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday. It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model. “This move will provide a new source of revenue for the […]

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday.

It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model.

“This move will provide a new source of revenue for the Star that will help support our ability to provide readers of both our print and online editions with the best and most comprehensive package of news and information in Canada,” said publisher John Cruickshank in a note to readers.

Earlier this year, National Post owner Postmedia began unrolling its own paywall structure at its dailies across the country.

The Globe and Mail followed with a similar model last week.

Toronto Star is owned by Torstar Corp., which also publishes the Hamilton Spectator and other daily and community papers throughout Ontario.

Its announcement came as both the Wall Street Journal and New York Times pulled down their paywalls temporarily so that readers would have unlimited access to their coverage of Hurricane Sandy.

Torstar’s B shares were down four cents to $8.66 near midday on the Toronto Stock Exchange.

Media Articles

Pinterest moves into ecommerce with Buyable Pins

Shopping from the social service comes from partnership with Shopify

Inside Facebook: How to make sense of audience measurement

Are brands getting a handle on the mobile revolution?

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

New survey tracks the divide between online and broadcast

Many find their faves online and show little knowledge of the new fall schedule

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Bell Media strikes with Women’s World Cup

Canada's five matches average 4 million viewers

Canadians continue ‘tuning out’ of traditional TV: MTM

Study shows slow, steady shift to smart devices and new media

PR agency leads should only follow on Twitter (column)

Veritas' Krista Webster says PR agency bosses have 'absolutely no right' to tweet

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?