Toronto Star will launch online paywall next year

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday. It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model. “This move will provide a new source of revenue for the […]

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday.

It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model.

“This move will provide a new source of revenue for the Star that will help support our ability to provide readers of both our print and online editions with the best and most comprehensive package of news and information in Canada,” said publisher John Cruickshank in a note to readers.

Earlier this year, National Post owner Postmedia began unrolling its own paywall structure at its dailies across the country.

The Globe and Mail followed with a similar model last week.

Toronto Star is owned by Torstar Corp., which also publishes the Hamilton Spectator and other daily and community papers throughout Ontario.

Its announcement came as both the Wall Street Journal and New York Times pulled down their paywalls temporarily so that readers would have unlimited access to their coverage of Hurricane Sandy.

Torstar’s B shares were down four cents to $8.66 near midday on the Toronto Stock Exchange.

Media Articles

Torstar has no plans yet for Harlequin proceeds

"We want to be thoughtful on how we move forward."

Social Scanner: Twitter’s not worried about growth… yet

Twitter fends off fears about its growth problem, plus Pinterest goes global and Instagram has a new messaging app

GroupM makes two senior executive appointments

Phil Cowdell succeeding Harvey Goldhersz as MediaCom's North American CEO

Q2 income falls as new Rogers takes shape

New strategic plan introduced in May should be almost fully implemented by September

Rethinking the overnights

Could FX’s decision to abandon traditional TV currency usher in a new era for ratings?

Innodata buys Ottawa social listening company MediaMiser

Executive team says $5.8-million transaction will accelerate growth strategy

OMD tops RECMA’s Canadian activity report

Total media agency activity in Canada increased 6% to $8.6 billion