Tracey Johnson moves to M2

A new director and client business partner arrives from SMG Canada

Tracey Johnson

Tracey Johnson has joined M2’s account team in the role of director, client business partner. She will be working with clients including Dairy Farmers of Canada and Strategic Milk Alliance.

Johnson was most recently with Starcom MediaVest Group Canada, which she joined in 2007 and where she held roles including connections director, director of print investments and strategy director. While at SMG, she had built strategic media plans for P&G.

Earlier in her career, Johnson had been a media manager at MPG Canada and a media planner/buyer at The Media Edge.

Part of the IPG Mediabrands network, M2 is a full-service media agency with clients such as Wendy’s Restaurants, GM Dealers Associations and RBC.

Media Articles

Torstar has no plans yet for Harlequin proceeds

"We want to be thoughtful on how we move forward."

Social Scanner: Twitter’s not worried about growth… yet

Twitter fends off fears about its growth problem, plus Pinterest goes global and Instagram has a new messaging app

GroupM makes two senior executive appointments

Phil Cowdell succeeding Harvey Goldhersz as MediaCom's North American CEO

Q2 income falls as new Rogers takes shape

New strategic plan introduced in May should be almost fully implemented by September

Rethinking the overnights

Could FX’s decision to abandon traditional TV currency usher in a new era for ratings?

Innodata buys Ottawa social listening company MediaMiser

Executive team says $5.8-million transaction will accelerate growth strategy

OMD tops RECMA’s Canadian activity report

Total media agency activity in Canada increased 6% to $8.6 billion