Tracey Johnson moves to M2

A new director and client business partner arrives from SMG Canada

Tracey Johnson

Tracey Johnson has joined M2’s account team in the role of director, client business partner. She will be working with clients including Dairy Farmers of Canada and Strategic Milk Alliance.

Johnson was most recently with Starcom MediaVest Group Canada, which she joined in 2007 and where she held roles including connections director, director of print investments and strategy director. While at SMG, she had built strategic media plans for P&G.

Earlier in her career, Johnson had been a media manager at MPG Canada and a media planner/buyer at The Media Edge.

Part of the IPG Mediabrands network, M2 is a full-service media agency with clients such as Wendy’s Restaurants, GM Dealers Associations and RBC.

Media Articles

Sportsnet and TVA to broadcast World Cup of Hockey in Canada

World Cup separate from current television-rights and other advertising deals

Corus Média taps TV vet to lead French specialty services

Brigitte Vincent is charged with developing Historia and Séries+

Metro partners with Chatelaine on multi-platform campaign

Effort will promote Metro's local foods with an emphasis on seasonal produce

COMB shuffles board directors

Longtime board member Ron Hutchinson stepping down after more than 20 years

The Loop partners with BuzzFeed for video content

Social shares for the site's content are up 15% since 2014 rebrand

Canadian fans say NHL hockey is ‘hipper’ under Rogers (Survey)

Respondents in SRG survey also identify Tim Hortons as a leading NHL sponsor

Captivate Networks rebrands, adds enhanced ad capabilities

New-look screens intended to increase viewer engagement

Torstar reports Q4 profit, decline in revenue

Company "continues to feel the effects of a challenging print advertising environment"

Rogers rebrand signals renewed focus on consumers

Refinements to its logo, colour scheme part of the media company's new brand identity