TSN secures regional rights to broadcast Ottawa Senators contests

The Ottawa Senators and Bell Media have reached a 12-year agreement that gives TSN and RDS regional broadcast rights to the team’s games. Under terms of the deal unveiled Wednesday, TSN will broadcast at least 52 regular-season and pre-season games regionally. RDS, TSN’s French sister station, will carry at least 40 regular-season and exhibition contests. […]

The Ottawa Senators and Bell Media have reached a 12-year agreement that gives TSN and RDS regional broadcast rights to the team’s games.

Under terms of the deal unveiled Wednesday, TSN will broadcast at least 52 regular-season and pre-season games regionally. RDS, TSN’s French sister station, will carry at least 40 regular-season and exhibition contests.

All Senators games will be broadcast in English and French on TSN Radio 1200.

The move comes after the NHL reached a 12-year, $5.2-billion agreement with Rogers Communications for the league’s broadcast and multimedia rights. The deal gives Rogers national rights to all NHL games, including the playoffs and Stanley Cup final, on all of its platforms in all languages.

TSN’s national rights package for NHL games will expire at the end of this season.

“This new 12-year agreement with Bell Media represents one of the most wide-ranging and comprehensive deals in NHL history,” Senators owner Eugene Melnyk said in a statement. “This agreement is significant for the Senators, our fans and the future of our franchise.”

Bell Media president Kevin Crull called it a “comprehensive partnership.”

“Leveraging the strength of the world-class hockey production at TSN and RDS, as well as Bell’s extensive assets and reach, we are eager to amplify Ottawa Senators regional coverage to a whole new level,” he said.

Media Articles

Facebook discloses error on instant articles

comScore finds that iPhone traffic went under-reported for approximately two months

Yahoo faces possible Canadian class action suit

$50-million filing made Friday over compromised user info

The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Amazon brings its video streaming service to Canada

Prime members get access to 'Transparent', 'The Grand Tour' and more

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

The case for companies staying off social media

It takes real commitment and, for many, it's just not worth the trouble

KitchenAid’s gingerbread social spectacle

A social media strategy for the holiday season pops up in Toronto