WagJag buys Yellow Media’s Deal of the Day business

Daily deal website WagJag said Wednesday that it has bought Yellow Media‘s Deal of the Day business. Financial terms of the deal, which increases WagJag’s subscriber list and expands its reach for clients, were not disclosed. The company said the integration of Deal of the Day with WagJag.com will be done over the next few […]

Daily deal website WagJag said Wednesday that it has bought Yellow Media‘s Deal of the Day business.

Financial terms of the deal, which increases WagJag’s subscriber list and expands its reach for clients, were not disclosed.

The company said the integration of Deal of the Day with WagJag.com will be done over the next few weeks.

Until then, Deal of the Day will remain operational and its members will continue to have access to their accounts and to their vouchers.

WagJag, launched in December 2010, has more than 2.2 million subscribers across Canada.

As well as publishing print and online directories, Yellow Media builds websites for small- and medium-sized businesses and provides such services as email marketing and video production.

Related
Yellow Media lenders trying to thwart recapitalization plan
Yellow Media aims to reduce debt, find new board members

Media Articles

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

Food Network Canada launching multiplatform cookbook project

Parent Shaw Media still seeking advertising partners for Great Canadian Cookbook

Quebecor Media restructures sales team

Sales executive says the category-specific approach will enable it to better address client needs

Corus partners with Nature’s Bounty

It's the company’s first multi-channel partnership using W Network and OWN

Bell Media announces Super Bowl sponsor roster

Inventory filled with old and new sponsors, plus a bit of Bell promo

Not all millennials are created equal

MTM report underscores the consumption patterns of “Gen Z” and “Gen Y”

Outfront Media adds to its digital capabilities in Quebec

New boards boast combined daily circulation of more than 250,000 people

Seevibes opens new office to tap Toronto’s innovation hub

The company has also hired Franz Fontaine as VP of strategic development