Wimbledon serves up a ratings hit for TSN/RDS

Women's singles finals the most-watched in ratings history

Wimbledon was a Grand Slam for Bell Media in more ways than one, with deep runs by Canadian tennis stars Eugenie Bouchard and Milos Raonic leading to huge ratings for its sports specialty services TSN and RDS.

More than 10 million people watched at least part of the networks’ two weeks of coverage, with Bouchard’s historical finals appearance against Petra Kvitova drawing an average audience of 1.8 million viewers 2+, making it the most-watched women’s final on record.

According to overnight numbers from Numeris (formerly BBM Canada), more than 3.6 million unique viewers tuned in to watch at least part of Saturday’s match, which featured a Canadian competing in a singles final for the first time ever. Audiences peaked at 1.7 million in the final minutes of Bouchard’s 6-3, 6-0 defeat.

Sunday’s hugely entertaining men’s final between Novak Djokovic and seven-time Wimbledon champion Roger Federer—a four-hour marathon that saw Federer overcome match point in the fourth set before falling 6-4 in the final set—attracted an average audience of 823,000 viewers and a total reach of 3.8 million unique viewers.

Raonic’s semi-final loss to Federer on Friday attracted an average audience of 766,000, peaking at 1.1 million viewers as the Swiss legend served for the win. A total of 2.4 million people tuned in for at least part of the match.

The men’s doubles final featuring Canadian Vasek Pospisil and American Jack Sock—an unseeded duo playing together for the first time—drew an average audience of 319,000 and a reach of 2.2 million unique viewers.

TSN kicked off a new 10-year rights deal for Wimbledon in 2012.

Media Articles

Shomi: The data

Streaming video service releases aggregated user info to mark one-year-anniversary

Twitter Canada announces new head of news and government

Former politican and journalist Jennifer Hollett takes over for Steve Ladurantaye

CRTC issues order for simsub removal

Regulator says no new evidence to suggest broadcasters can't benefit from ad sales

Rio Games attract 32.1 million Canadians

Men's 200m final the most-watched event

CNN launches Canadian sales effort

News company's long-time ad sales partner Adspace Sales opens Toronto office

Radio revenues fell slightly in 2015: StatsCan

It is the second straight year of decline, though the sector remains relatively stable

Starcom hires Mike Rumble to oversee new integrated team

New unit expected to oversee the agency's recently defended TD Bank Group account

Bell extends its Olympic sponsorship through 2024

The extension comes as CBC finishes its well-rated coverage of the Rio Games