Yahoo acquires self-destructing mobile messaging app Blink

A Snapchat competitor gets snapped up

Yahoo is buying the mobile messaging app Blink.

Terms of the deal, which was announced Wednesday on Blink’s website, are not being disclosed.

Messages sent through the Blink app self-destruct after a certain amount of time. The app allows users to send texts, sketches, record audio, make videos and take photos. Its main rival is Snapchat, which Facebook reportedly tried to buy for $3 billion.

Blink said it will shut down both the iOS and Android versions of the app in the coming weeks before the switchover.

The move comes amid both Yahoo’s continued efforts to reinvent itself and rising interest from social networking companies in mobile messaging apps.

Sunnyvale, California-based Yahoo has bought numerous startups since the arrival of CEO Marissa Mayer two years ago in an attempt to increase its mobile presence and reverse a decline in advertising revenue.

Meanwhile, Facebook spent $19 billion earlier this year to buy the Mountain View, California-based messaging app WhatsApp, which had 450 million users at the time, after its attempts to buy Los Angeles-based Snapchat failed.

Media Articles

TV industry watchdog says ‘pick and pay’ model would hurt economy, cost jobs

Friends of Canadian broadcasting says $2.9 billion and 30,000 jobs on the line

.quebec domain name coming soon

Pre-registration for new online designation starts Sept. 2

Social Scanner: Fanta tries comedy on Vine

Plus Yo pitches brands and Wendy's goes local with its social marketing

NBA extends agreement with BBTV

New deal includes global content management and optimization

Out-of-home spending up 5.5% in first six months of 2014

Digital leads the way as advertisers look to reach always-on consumers

Vubble provides video content you didn’t know you needed

The insight behind the anti-preference algorithm

Jones Media opens Montreal office

Former Rogers sales exec Marieve Lemay to handle Eastern Canada sales

Scenic Tours hits the (air) waves with Bell Media

Luxury tour/river cruise operator will be showcased in daily weather reports on Canada AM, CTV Morning Live