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Salesforce rolls out Instagram marketing tools

CRM platform to provide first-party targeting for paid Instagram ads

RBC Rewards aims to get in front of ‘back to school’ rush

Bank speaks to potentially unending student wants in new video from Grip

The boomers have still got it (Column)

Millennials get all the ink these days, but marketers shouldn't overlook the boomers

ComScore now first independent measurer on DoubleClick

VCE has been fully integrated into Google's ad server

Indochino’s big move into bricks-and-mortar (Q&A)

CMO Peter Housley on why the ecommerce menswear company is setting up shop

Canadian Tire testing new Google Now cards

'In-Store Cards' may activate when near any Canadian Tire across Canada

Holt Renfrew’s rich rewards for loyal customers

Icon Privileges offers experiences to reward its best customers and attract new ones

Square expanding beyond small business with new features

U.S. firm plans for growth as small-business clients grow to multiple locations