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Indigo, CIBC and Scene react to loyalty program data

Canadian Loyalty Report suggests more programs per consumer, but less activity

Search and social key in consumer purchase cycle

Combining the two can lead to increased spending and stronger brand advocacy

Modern Family takes product placement to the next level

ABC works the National Association of Realtors into the plot of the popular sitcom

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Environics research uncovers widespread trust deficit

Inaugural CanTrust Index studies levels of trust in organizations, leaders, industries

Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

4 reasons why Aeropostale lost its cool with shoppers

Teens returned to their favourite brands after the recession, Aeropostale couldn't compete

Boston Pizza drafts hockey fans for media photo ops

Chain uses Facebook and the NHL Draft Lottery to to connect with fans and media

Fairmont Hotels puts a focus on employees in new art exhibit

Luxury hotel chain uses staff from around the globe to help tell its brand story