Content marketing is a fast growing and influential part of the strategic marketing mix. New digitally based distribution models, lower costs of production, decreasingly effective traditional advertising, and an empowered, distracted, value seeking consumer have all created an environment where content is a critical component of the marketing budget.

Hear from the industry's best and brightest content marketers on how they make it work: How do you tell a great brand story? How do you find the right platform? How can you better measure results? Discover the insights behind extraordinary branded content campaigns and find out what's next with great sessions like these:

Conversions or Conversations? Top Players Talk ROI
Canada's top marketers and media players discuss the key metrics to measuring branded content success.

Creative Showcase
Once More: The Story of VIN 903847 (Volkswagen Canada & Red Urban)
Stanfield's: Exposed (John St. & The Comedy Network)

Exploding Cows, the Hollywood Touch and the Future of Branded Entertainment
The creative minds behind New York–based Piro share their insights on how to create great brand storytelling.

…and others

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