Tuesday, September 24, 2013
8:00am – 4:00pm
Four Seasons Hotel
(the new hotel at Bay & Yorkville)
60 Yorkville Avenue, Toronto
President of The Tite Group and Chief Content Curator for Dx3 Canada
Marketing will host a full day conference that will provide you with a roadmap to turn brand expertise into compelling content.
Content marketing is a fast growing and influential part of the new strategic marketing mix. Need proof? Just look for brand managers shuffling to their strategy meetings holding a Red Bull case study while mumbling “Must create content. Must create content.”
We get it. New digitally-based distribution models, lower costs of production, decreasingly effective traditional advertising, and an empowered, distracted, value seeking consumer have all created an environment where content is a critical component of the marketing budget.
But how the hell do you do it?
What do you create? How do you create? How do you build interest? How do you scale for efficiency? What metrics should you track? And more importantly, who actually does it and where does it sit within a sales funnel?
Looks like someone (or everyone) could use a roadmap. Where to start. Where to go. And what to look for along the way.
That’s what this day is about. You’ll not only leave wanting to do Content Marketing.
You’ll also leave with a roadmap for how to get it done.
Content Marketing Conference 2013 | One Mount Pleasant Road, Toronto ON, M4Y 2Y5 | Kellie Smith, 416-764-1390, firstname.lastname@example.org