Canada's leaders discuss evolution in the marketing c-suite
Today's marketing landscape is changing dramatically and at an accelerating pace. New challenges and opportunities have emerged in mobile marketing, social media and branded content. Big Data and analytics are redefining consumer insights as well as customer relationships with the ability to deliver precisely targeted messages. And it's all happening in real time.
In this series, we ask the top marketing executives in Canada to discuss what it takes to not only survive but thrive in this period of upheaval.