COME FOR THE PRIDE PARADE,
STAY FOR THE LEARNING!
June 26, 2012
Velma Rogers Theatre,
333 Bloor St. E., Toronto
A must-attend forum on authentic conversation with one of Canada’s most affluent and influential communities, featuring some of the world’s leading LG BT marketers and campaigns.
Canadian companies and their brands and services
are truly leaders when it comes to understanding the
importance of marketing to diverse communities.
Promoting or respectfully marketing to the gay,
lesbian, bisexual and trans-identified community is
an investment corporations are committing to and
as a result are growing their business. Corporations
are recognizing the value and the return on
communicating effectively to attract new valuable
and loyal customers, regardless of sexual orientation,
gender identity or gender expression.
“Companies need to get their internal house inorder
first before they venture out with marketing
plans to the LG BT community. Without an inclusive
organizational strategy, outreach can lead to
disaster” .... Brent Chamberlain, Executive Director
Pride at Work Canada.
Learn how blue chip companies and other
organizations are leading in targeting the LG BT
community. Take away best practices in strategic
planning and market strategies that will change your
marketing plans forever!