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    2016
    MARKETING
    AWARDS

    June 2nd, 2016
    The Carlu, 444 Yonge Street, Toronto

    TICKETS
      

Welcome to the 2016 Marketing Awards

Now in their 94th year, the Marketing Awards recognize the preeminent work of Canada's advertising and communications industry. Marketing's golden M trophies have become synonymous with gold standard creativity and campaigns.

ENTRIES

Welcome

Marketing is pleased to announce our Call for Entries for the 2016 Marketing Awards. We welcome and encourage submissions from agencies, marketers and publishers alike. Please read through the categories, eligibility and technical requirements before beginning your application. For submissions with shared credit, please also ensure you have discussed how credits will be allocated with your partners before entering.

For questions regarding submissions and the 2016 Marketing Awards Gala, please contact Kate Wilkinson, Events Editor: Kate.Wilkinson@marketingmag.rogers.com

Fees & Disclaimers

Entry fees are non-refundable. If payment is not received, entries will not move to the judicial stage.

Payment Options:

Credit Card (American Express, Mastercard, Visa)
Cheques are not accepted.

For payment inquiries, please contact Kate Wilkinson, Events Editor: Kate.Wilkinson@rci.rogers.com

Disclaimer

All entries become property of Marketing and will not be returned. Marketing will not be held liable for loss of any entry for any reason.

The entrant grants permission to show, duplicate or play entries as Marketing deems appropriate.

Marketing will grant permission to publications, broadcasters and/or web publishers to air or reproduce an entry as part of editorial coverage relating to the Marketing Awards. By entering the Marketing Awards, the entrant agrees to obtain any permissions or clearances and to absorb talent or other residual charges incurred by the inclusion of their entry in any program as required.

Marketing may prepare and distribute a videotape, CD, DVD, conventional or online transmission broadcast of any and all entries. This product may be sold by Marketing and purchasers would agree not to duplicate, sell or broadcast any portion of the product.

FEES

* Provincial tax rates not included.

FILM

Television Single: 30 Seconds and Under   $230.00
Television Campaign: 30 Seconds and Under   $320.00
Television Single: Over 30 Seconds   $230.00
Television Single: Small Budget   $230.00
Television Campaign: Small Budget   $320.00
Other Broadcast Single   $230.00
Other Broadcast Campaign   $320.00

RADIO

Radio Single   $230.00
Radio Campaign   $320.00

PRESS

Magazine Single   $230.00
Magazine Campaign   $320.00
Newspaper Single   $230.00
Newspaper Campaign   $320.00
Business Press Single   $230.00
Business Press Campaign   $320.00

OUT-OF-HOME

Out-of-Home Transit/Posters Single   $230.00
Out-of-Home Transit/Posters Campaign   $320.00
Out-of-Home Billboard Single   $230.00
Out-of-Home Billboard Campaign   $320.00
Small-Scale Ambient   $230.00
Large-Scale Ambient   $320.00
Point-of-Purchase Single   $230.00
Point-of-Purchase Campaign   $320.00
Experiential/Stunts/Events   $230.00

DIGITAL

Online Film Single   $230.00
Online Film Campaign   $320.00
Digital Online Single   $230.00
Digital Online Campaign   $320.00
Websites/Microsites - Advertising   $230.00
Websites/Microsites - Corporate   $230.00
Best Use of Social Media   $320.00
Apps/Mobile   $230.00
Games   $230.00
Creative Use of Technology   $230.00

PUBLIC SERVICE

Public Service Television Single   $230.00
Public Service Television Campaign   $320.00
Public Service Online Film Single   $230.00
Public Service Online Film Campaign   $320.00
Public Service Radio Single   $230.00
Public Service Radio Campaign   $320.00
Public Service Press Single   $230.00
Public Service Press Campaign   $320.00
Public Service Online   $230.00
Public Service Branded Content   $230.00
Public Service Integrated   $320.00
Public Service Out-of-Home Single   $230.00
Public Service Out-of-Home Campaign   $320.00
Public Service Small-Scale Ambient   $230.00
Public Service Large-Scale Ambient   $320.00
Public Service Experiential/Special Events/Stunts   $230.00

COLLATERAL/DIRECT

Collateral Single   $230.00
Collateral Campaign   $320.00

SELF-PROMOTION

Self-Promotion   $230.00

INTEGRATED

Integrated Campaign   $320.00

BRANDED CONTENT

Branded Content   $230.00

DESIGN

Logo/Corporate Identity   $115.00
Annual Reports (Print and/or Digital)   $120.00
Brochures/Print Collateral   $120.00
Environmental Graphics   $120.00
Packaging   $120.00
Information Graphics   $120.00

MULTICULTURAL MARKETING

Original Multicultural Broadcast   $230.00
Original Multicultural Print   $230.00
Original Multicultural Online   $230.00
Original Multicultural Integrated   $320.00
Multicultural Adapted: Single   $230.00
Multicultural Adapted: Campaign   $320.00
Multicultural Experiential/Special Events/Stunts   $230.00
Multicultural - Best Use of Social Media   $320.00

Eligibility

All entries must have been conceived and created by people working in the Canadian advertising/communications industries. Entries must have run all or in part between February 28th, 2015 and February 26th, 2016. If not, entries will be disqualified at the discretion of the judging committee and Marketing. Marketing is not responsible for any entrant submission error. The decision of the judging committee and Marketing is final. Full credits must be listed for each entry. (Note: Credits as entered will be used for the awards book and trophies/certificates. Be sure to confirm before submitting. For submissions with shared credit, please also ensure you have discussed how credits will be allocated with your partners before entering.) All decisions by the judges regarding eligibility and awards are final.

SHARED CREDIT

For submissions with shared credit, please ensure you have discussed how credits will be allocated with your partners before entering.

International Work

Any work primarily conceived and created by people working in the Canadian advertising and/or media industry for clients outside of Canada, or that is executed outside of Canada, is eligible.

French Language Entries

Marketing accepts French language entries, but to ensure they are given full and fair consideration by the entire jury each French entry must be accompanied by an English-language translation. Agencies submitting French-language entries are urged to follow the practice common with major international awards programs and produce versions of commercials and ads that have been dubbed and re-typeset in English.

Categories

Please read carefully for changes that have been made to the 2016 category listing.

PLEASE NOTE: *All Public Service advertising (i.e. advertising paid for by governments, institutions or corporations to promote a public service message, or ads created on behalf of registered not-for-profit organizations) must be entered into the Public Service categories and cannot be entered into any other categories. The jury will not consider Public Service entries that appear in non-Public Service categories.

FILM

**New for 2016: There is no longer an “Online Single” category in Film. Films edited and uploaded for an online audience must be submitted to the appropriate Digital categories.

1. Television Single - 30 Seconds and Under: Films edited specifically for an online audience should be submitted in the Digital Film Categories.
2. Television Campaign - 30 Seconds and Under: A maximum of three ads may be submitted. Films edited specifically for an online audience should be submitted in the Digital Film Categories.
3. Television Single - Over 30 Seconds: Films edited specifically for an online audience should be submitted in the Digital Film Categories.
4. Television Single - Small Budget: Total production cost must not exceed $80,000. Films edited specifically for an online audience should be submitted in the Digital Film Categories.
5. Television Campaign – Small Budget: Campaigns where total production does not exceed $80,000 for each execution. A maximum of three ads may be submitted. Films edited specifically for an online audience should be submitted in the Digital Film Categories.
6. Other Broadcast Single: Film shot for platforms other than online or television, including cinema. Judges will give special consideration to films created with the platform in mind. Films shot and edited specifically for an online audience should be submitted in the Digital Film Categories.
7. Other Broadcast Campaign: Films shot for platforms other than online or television, including cinema. Judges will give special consideration to films created with the platform in mind. Films shot and edited specifically for an online audience should be submitted in the Digital Film Categories. A maximum of three ads may be submitted.

RADIO

8. Radio Single
9. Radio Campaign: A maximum of three ads may be submitted.

PRESS

10. Magazine Single
11. Magazine Campaign: A maximum of three ads may be submitted.
12. Newspaper Single
13. Newspaper Campaign: A maximum of three ads may be submitted.
14. Business Press Single: Ads appearing in either magazines or newspapers devoted primarily to business.
15. Business Press Campaign: Ads appearing in magazines and/or newspapers devoted primarily to business. May be newspaper, magazine or a combination of both. A maximum of three ads may be submitted.

OUT-OF-HOME (Including Digital Executions)

16. Transit/Posters Single
17. Transit/Posters Campaign: A maximum of three ads may be submitted.
18. Billboard Single
19. Billboard Campaign: A maximum of three ads may be submitted.
20. Small-Scale Ambient: Non-standard format advertising that cannot be separated from its environment. Small-scale executions include but are not limited to: materials in bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
21. Large-Scale Ambient: Non-standard format advertising that cannot be separated from its environment. Large-scale executions include but are not limited to: non-traditional outdoor billboards/advertising, airports, subway stations, cinemas, floor advertising, wraps, wall murals, cinemas, arenas, washrooms, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
22. Point-of-Purchase Single: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions. Photo evidence of the execution in its environment at the point of sale must be provided to the jury.
23. Point-of-Purchase Campaign: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions. A maximum of three executions may be submitted. Photo evidence of the execution in its environment at the point of sale must be provided to the jury.
24. Experiential/Special Events/Stunts: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required.

DIGITAL

25. Online Film Single: Any video that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Television categories.
26. Online Film Campaign: A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. A maximum of three ads may be submitted. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Television categories.
27. Digital Online Single: Any singular, non-film digital advertising execution. Entries may include an email execution, display unit, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
28. Digital Online Campaign: Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a film plus a microsite, display advertising, email or email campaign. Entrants must submit an overview of the campaign describing its various elements and its intent. Entrants may NOT submit three films to this category – this type of entry must be submitted to category #25 – Online Film Campaign. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
29. Websites/Microsites - Advertising: Created for a campaign with fixed start and end point. Site must be live at the time of entry. A Case Document and Navigation Path are required. Please review the recommended elements to include in these documents under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
30. Websites/Microsites - Corporate: The website for a brand or company for an indefinite time period. Site must be live at the time of entry. A Case Document and Navigation Path are required. Please review the recommended elements to include in these documents under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
31. Best Use of Social Media: Any campaign designed to leverage social media (Facebook, Twitter, Instagram, etc.) to achieve a marketer’s goals. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
32. Apps/Mobile: Mobile content developed for either a mobile application (iPhone/BlackBerry/Android, etc.) or mobile website. A Case Document and Navigation Path are required. Please review the recommended elements to include in these documents under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
33. Games: Any program using online gaming (online, mobile, casual, etc.) to create an engaging experience for the target audience and achieve a marketer’s objectives. A Case Document and Navigation Path are required. Please review the recommended elements to include in these documents under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
34. Creative Use of Technology: A digital advertising execution that uses available technology in a way that the jury hasn’t seen before, or the development of a new technology for use by a brand in its advertising campaign. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.

PUBLIC SERVICE

Refers to advertising paid for by governments, institutions or corporations to promote a public service message or ads created on behalf of registered not-for-profit organizations. *All public service and not-for-profit advertising must be entered in this category and cannot be entered in any other categories.

35. Public Service Television Single
36. Public Service Television Campaign: A maximum of three ads may be submitted.
37. Public Service Online Film Single: Any video that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Public Service Television categories.
38. Public Service Online Film Campaign: A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. A maximum of three ads may be submitted. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Public Service Television categories.
39. Public Service Radio Single
40. Public Service Radio Campaign: A maximum of three ads may be submitted.
41. Public Service Press Single
42. Public Service Press Campaign: A maximum of three ads may be submitted.
43. Public Service Out-of-Home Single: Traditional billboard or poster, including those displayed on public transit.
44. Public Service Out-of-Home Campaign: Traditional billboards or posters, including those displayed on public transit. A maximum of three ads may be submitted.
45. Public Service Small-Scale Ambient: Non-standard format advertising that cannot be separated from its environment. Small-scale executions include but are not limited to: materials in bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
46. Public Service Large-Scale Ambient: Non-standard format advertising that cannot be separated from its environment. Large-scale executions include but are not limited to: non-traditional outdoor billboards/advertising, airports, subway stations, cinemas, floor advertising, wraps, wall murals, cinemas, arenas, washrooms, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
47. Public Service Online: Any digital execution of a public service advertising campaign, not including film. Examples may include microsites, display ads, games, apps, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. For websites, games and apps, please also include a Navigation Path.
48. Public Service Branded Content: Informative content with highly branded qualities – in this case, a public service message should be the outcome of a consumer’s interaction with the execution. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends a message into a third-party content stream. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
49. Public Service Integrated: A single campaign with executions across at least three different media. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required.
50. Public Service Experiential/Special Events/Stunts: Any program created to ensure consumers have a direct experience with a public service client through live events, guerrilla marketing, stunts, sponsorships, etc. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required.

COLLATERAL/DIRECT

51. Collateral Single: Singular promotional execution, including but not limited to greeting cards, calendars, letterhead, business promotion material, packaging, etc.
52. Collateral Campaign: Collateral executions with multiple collateral campaign items. Including but not limited to greeting cards, calendars, letterhead, business promotion material, packaging, etc.

SELF-PROMOTION

53. Self-Promotion: Any work in any medium created solely to promote the entrant’s own company.

INTEGRATED

54. Integrated Campaign: A single campaign with executions across at least three different media. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required.

BRANDED CONTENT

55. Branded Content: Entertaining or informative content with highly branded qualities. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends an advertising or branding message into a third-party content stream. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.

CLIENT OF THE YEAR

This trophy may be awarded at the jury’s discretion. Consideration will be given to clients who released particularly daring or innovative advertising within the submission period. No submissions required.

BEST OF SHOW

The entry deemed to be the best representation of the Canadian advertising industry’s innovation and talent from among submissions to the categories above, excluding entries to the Public Service categories. No submissions required.

DESIGN

These award categories will be judged by a separate jury than the categories above, but will be presented at the Marketing Awards Gala in June 2016.

56. Design: Logo/Corporate Identity
57. Design: Annual Reports (Print and/or Digital)
58. Design: Brochures/Print Collateral: Promotional greeting cards, calendars, letterhead, business promotion material, etc. Entries may include a single execution or multiple items.
59. Environmental Graphics: Submissions can include everything from traditional building signage to way-finding systems and immersive installations.
60. Design: Packaging
61. Design: Information Graphics: Graphics intended to bring clarity and meaning to data through visualization.

MULTICULTURAL MARKETING

These award categories will be judged by a separate jury than the categories above, but will be presented at the Marketing Awards Gala in June 2016.

62. Original Multicultural Broadcast: A creative radio or television execution developed by individuals working within the Canadian multicultural marketing industry. Videos created for an online audience must be submitted to category #64 – Original Multicultural Online. Entries must not contain adapted creative developed outside of Canada. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
63. Original Multicultural Print: Entries may include executions in newspapers, magazines, etc. Entries must not contain adapted creative developed outside of Canada. For campaigns, a maximum of three ads may be submitted. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
64. Original Multicultural Online: Online or mobile video, display units, websites, interactive online tools, games, etc. Entries must not contain adapted creative developed outside of Canada. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
65. Original Multicultural Integrated Campaign: A single campaign with executions across at least three different media. Entries must not contain adapted creative developed outside of Canada. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required.
66. Multicultural Adapted Single: Singular execution adapted from creative developed outside of Canada, moulded to fit the Canadian multicultural market. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
67. Multicultural Adapted Campaign: Campaign adapted from creative developed outside of Canada, moulded to fit the Canadian multicultural market. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.
68. Multicultural Experiential/Special Events/Stunts: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. Entries must not contain adapted creative developed outside of Canada. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site. NOTE: A 2-minute submission video is required. NOTE: A 2-minute submission video is required.
69. Multicultural: Best Use of Social Media: Any campaign designed to leverage social media (Facebook, Twitter, Instagram, etc.) to achieve a marketer’s goals. Entries must not contain adapted creative developed outside of Canada. A Case Document is required. Please review the recommended elements to include in this document under the Requirements and Specifications tab in the Entries section of the Marketing Awards site.

Requirements and Specifications

Please be sure to follow these requirements. Entries that do not comply will be disqualified without refund.

For any entry file formatting questions, please contact: support@icebergapp.com

Winning entries are published with a picture in the awards issue and are featured at the awards gala. We do not contact any winners before the gala, therefore all entries must provide a screen grab or alternate image, as a .JPG at 300dpi resolution, minimum of 3" wide.

CATEGORIES REQUIRING SPECIAL SUBMISSIONS

  • Out-of-Home Small-Scale Ambient: A Case Document is required.
  • Out-of-Home Large-Scale Ambient: A Case Document is required.
  • Out-of-Home Experiential/Special Events/Stunts: A Case Document and a 2-minute submission video are required.
  • Digital Online Single: A Case Document is required.
  • Digital Online Campaign: A Case Document is required.
  • Websites/Microsites - Advertising: A Case Document and Navigation Path are required.
  • Websites/Microsites - Corporate: A Case Document and Navigation Path are required.
  • Best Use of Social Media: A Case Document is required.
  • Apps/Mobile: A Case Document and Navigation Path are required.
  • Games: A Case Document and Navigation Path are required.
  • Creative Use of Technology: A Case Document is required.
  • Public Service Small-Scale Ambient: A Case Document is required.
  • Public Service Large-Scale Ambient: A Case Document is required.
  • Public Service Experiential/Special Events/Stunts: A Case Document and a 2-minute submission video are required.
  • Public Service Online: A Case Document is required. For websites, games and apps, please also include a Navigation Path.
  • Public Service Branded Content: A Case Document is required.
  • Public Service Integrated: A Case Document and a 2-minute submission video are required.
  • Integrated Campaign: A Case Document and a 2-minute submission video are required.
  • Branded Content: A Case Document is required.
  • Original Multicultural Online: A Case Document is required. For websites, games and apps, please also include a Navigation Path.
  • Original Multicultural Integrated Campaign: A Case Document and a 2-minute submission video are required.
  • Multicultural Adapted Single: A Case Document is required.
  • Multicultural Adapted Campaign: A Case Document is required.
  • Multicultural Experiential/Special Events/Stunts: A Case Document and a 2-minute submission video are required.
  • Multicultural - Best Use of Social Media: A Case Document is required.

WHAT IS A CASE DOCUMENT?

For each entry a supporting document, known as the Case Document, may be submitted. Judges will not be required to review the documents in every case since submissions should be judged on intended consumer experience. However, in some cases, further context or clarification will be required. In these categories, which are listed just above, a Case Document is required to avoid any juror confusion and to ensure that entries are viewed in the way they are intended by applicants. This document can be submitted and judges will be reminded to check for the documents in cases where they have questions.

Case Documents should be saved as a .PDF file and uploaded to the relevant entry on the Entry Site. In a maximum of 300 words, it is recommended that applicants include the following information:

  • Scenario Overview and Challenges Faced
  • Target Audience
  • Objectives
  • Solution

For the Multicultural Marketing categories, Case Documents are required and should include: the target demographic, the media used to reach that demo, and most importantly, the strategy underlying the campaign. The strategy outline should include a clear explanation of the creative executions as well as cultural nuances of the creative that may be unknown or missed by judges not from the target demographic.

WHAT IS A NAVIGATION PATH?

Certain entries, particularly in the Digital categories, require a concise navigation outlining a path for judges to follow (saved and uploaded to the entry site as a .PDF file). While it is understood that the consumer would not have had a navigation to lead them through a site, judges have a large volume of entries to evaluate in a short period of time. Your navigation will ensure judges do not overlook an important aspect of the entry. A Navigation Path should contain a list of the pages included on a website, and a short list of the features/content that can be found on each page. You may also wish to point out particular features of the site that you would like the jury to view or be aware of in their adjudication.

Judging requires sites to be active from entry time until the end of December. Judges are encouraged to revisit sites that are experiencing temporary difficulties; however prolonged lapses of server availability may forfeit a site’s opportunity for consideration. Marketing will host a link to the 2016 Marketing Awards winners throughout 2016 so winners are encouraged to keep sites active until December 31st, 2016.

Categories requiring Navigation Path documents:

  • Websites/Microsites - Advertising
  • Websites/Microsites - Corporate
  • Apps/Mobile
  • Games
  • Public Service Online - Only in cases where the submission is a website, microsite, app or game.
  • Original Multicultural Online - Only in cases where the submission is a website, microsite, app or game.

THE 2016 MARKETING AWARDS CALL FOR ENTRIES HAS NOW CLOSED

For technical questions related to the Entry Site, please contact support@icebergapp.com

For questions regarding submissions, please contact Kate Wilkinson, Events Editor Kate.Wilkinson@marketingmag.rogers.com

2015 GOLD WINNERS - PHOTOS & VIDEOS


2015 Marketing Awards - Gold Winner Videos

CO-CHAIRS

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Dom Caruso

President & CEO, BBDO Canada

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Helen Pak

CEO & Chief Creative Officer,
Havas Worldwide Canada

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Keka DasGupta

Vice President,
DDB Public Relations

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Barry Quinn

Chief Creative Officer,
Juniper Park\TBWA
DESIGN JURY CHAIR

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Barry Quinn, Chief Creative Officer, Juniper Park\TBWA
DESIGN JURY CHAIR


Barry started his career as a designer at boutique design firms, but mid career recognized there were many opportunities designers were being left out of. That's when he started creating design practices within advertising firms. The goal was to have multi-disciplinary teams isolate a brand's core idea and give them the visual vocabulary needed to spread and own that idea. This approach is the bedrock of the firm he co-founded, Juniper Park\TBWA.

His work has spanned everything from designing transit systems, to packaging and advertising campaigns for brands like Miller Lite, Lululemon, eos, Lays, Quaker, CIBC and Honda, among others. Also some awards and other stuff.

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Dom Caruso, President & CEO, BBDO Canada

Over his career Dom Caruso has garnered three Agency of Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO.

Dom returned to BBDO after four years at Leo Burnett where he helped the agency significantly grow and consistently rank amongst the top agencies in Canada for creativity, effectiveness and employee engagement.

Dom brings an uncommon background to his role at BBDO - he came up through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that today, more than ever, insight and strategy is the crucial foundation for outstanding creative work.

Most people don’t think about how well they’d do if an actual zombie apocalypse ever happened. Dom does. He thinks he’d do ok.

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Helen Pak, CEO & Chief Creative Officer
Havas Worldwide Canada


Helen is the CEO and Chief Creative Officer at Havas Worldwide Canada and oversees the Canadian group in Toronto and Montreal. Prior to joining Havas, Helen took a hiatus from the agency world and worked as a Creative Strategist at Facebook. As part of a small group of Global Strategists at Facebook’s Creative Shop, Helen worked with the world's most recognized brands and agencies to help activate their campaigns on the world’s largest social platform, as well as on Instagram.

Her passion for design, technology and integrated branding has helped shape her career for nearly two decades. An industry veteran, Helen has worked at agencies including Saatchi, Taxi, JWT, Ogilvy, and as Creative Director at Strawberryfrog in Amsterdam. At Ogilvy, Helen was on the global team for the highly recognized Dove Campaign for Real Beauty and launched the initiative in Canada, along with skincare in North America. Her work has also been recognized as business success stories in North America and Europe with clients including Toyota, Unilever, P&G, Novartis, American Express, Telus and Kraft.

Helen is an active juror for many national and international award shows including the One Show, Communication Arts, New York Festivals, Canadian Marketing Awards, Art Directors Club of Canada, Atomic Awards, Shots.net, the Rotman Business Design Challenge, the Marketing Magazine Awards, the Ace Awards, the Globe and Mail’s Cannes Young Lions Awards and the 50th Anniversary Bessies and as Jury Chair for this past year’s Clios (Innovation and Integrated).

Prior to her career in advertising, Helen was a Governor General Award-winning architect and graduated with honours from the School of Architecture at the University of Toronto.

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Keka DasGupta, Vice President, DDB Public Relations
MULTICULTURAL MARKETING CHAIR

Keka is a 17-year PR and marketing veteran and is vice president of DDB Public Relations (DDB PR). Her expertise lies in consumer, corporate and ethnic marketing, and she has been teaching organizations the principles of ethnic marketing for over a decade. Keka will act as Marketing magazine’s first-ever chair of the Multicultural Marketing Awards jury.

As both a mainstream and ethnic marketer, Keka has developed many award-winning programs including strategic media relations and social media campaigns, internal communications initiatives, co-promotions and direct-to-consumer events. Her clients have included such brands as: Johnson & Johnson, Disney, Nike, Imperial Oil, Canadian Tourism Commission, Cadbury-Schweppes, Capital One, Telus, Dairy Farmers of Canada, Canadian Cancer Society and Canadian Blood Services, among others.

Keka’s expertise in ethnic marketing was honed through her work with high profile brands at DDB Public Relations, and her time at IKEA Canada, where her pioneering ethnic marketing strategies were used as a global best practices model, garnering media and public attention across North America, Sweden and the Middle East.

Keka is the recipient of more than 20 prestigious business-building awards, and she is a multiple-winner of the prestigious IABC Gold Quill global PR awards. She regularly contributes to various industry initiatives with her team at DDB, including: developing PR programming for the inaugural FFWD Advertising and Marketing Week; managing PR and profile-building efforts for the CASSIES awards; serving as a jury member for Marketing magazine’s Marketing Awards; and presenting PR best practices at the Institute of Communication Agencies’ CAAP course for aspiring communications professionals.

Keka is also a faculty member of the Schulich Executive Education Centre at the Schulich School of Business, York University.

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2015 Jury
(Back Row L-R)
Michael Murray, SapientNitro
Todd Blevins, Trampoline Branding
Dean Lee, DDB Vancouver
Todd Mackie
Pascal de Decker, Taxi Montreal
Linda Carte, BBDO Toronto
Christina Yu, Red Urban

(Front Row L-R)
Andrée-Anne Hallé, LG2
Hannah Smit, John St.
Izzy DeBellis, Naked Communications
Jon Flannery, FCB Toronto
Helen Pak, Havas
Irene Pau, Rethink

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Design Jury (L-R)
Hunter Tura, Bruce Mau Design
Christine Faulhaber, Faulhaber Communications
Krystal Koo, Dream

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Multicultural Jury (L-R)
Keka DasGupta, DDB Toronto
Irene Ho, Maple Diversity Communications
Mike Welsh, Barrett and Welsh
Irfan Khan, AdGro Communications
Jessica Borges, Dyversity Communications Inc.
Milind Shirke, Ethos Communications
Gautam Nath, Balmoral Multicultural Marketing

MARKETING AWARDS GALA TICKETS

Click here to register for the Marketing Awards Gala

Single Ticket:
$359 + HST

Table of 10:
$3259 + HST

GALA VENUE

The Carlu
444 Yonge Street, 7th Floor, Toronto
Reception: 6:00-7:00pm
Dinner and Awards Ceremony: 7:00-9:00pm
After-Party: 9:00pm

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