IN PARTNERSHIP WITH
MDC Partners

THE POWER TO LEAD

The Marketing Evolution Summit is Canada's premiere forum for exploring the ability of marketing to manage change in an age of disruption. Brands are learning that the role of the CMO — and of marketing itself — is increasingly critical to corporate success. In this environment, senior level marketers are working strategically and with exceptional creativity to reposition the use of marketing within their organizations.

Join a select, invitation-only group of CMOs, C-suite business leaders and influencers for insights and inspiration from global speakers for this unique professional development experience. Learn how to drive innovation to better reach and engage your target customer and build successful brands.

This event is by invitation only, as seating is limited. Advance registration is required, and all registrations will be screened.

Main Event

Bill Daly

Bill Daly

Deputy Commissioner,
NHL
Summer Anne Burton

Summer Anne Burton

Executive Creative Producer, BuzzFeed
Melanie Whelan

Melanie
Whelan

Chief Executive Officer, SoulCycle
Dale Hooper

Dale
Hooper

Chief Brand Officer, Rogers Communications Inc.
Michel Bergeron

Michel
Bergeron

Senior Vice President, Marketing and Public Affairs, BDC Canada
Derek Kent

Derek
Kent

Chief Marketing Officer, Canadian Olympic Committee
Krista Webster

Krista
Webster

President
Veritas Communications
Barry Choi

Barry
Choi

Personal Finance & Budget Travel Expert
Emma Eriksson

Emma
Eriksson

Marketing Director
General Mills Canada
Erica Ehm

Erica
Ehm

CEO and Creative Director YMC and Ehm & Co
Andrew Gunadie

Andrew
Gunadie

YouTuber – "Gunnarolla"
Jennifer Campbell

Jennifer
Campbell

General Manager, Influencer Marketing, Canada Post Corporation
Angela Scardillo

Angela
Scardillo

Vice President Marketing Best Buy Canada
Dana Toering

Michelle
Digulla

Vice President, Marketing Metroland Media
Catherine MacLeod

Catherine
MacLeod

President and CEO
ThinkTV
Carl Johnson

Carl
Johnson

Founding Partner & Global CEO, Anomaly
Tracy Day

Tracy
Day

Director of Advertising Products and Innovation
The Globe and Mail
Alison Simpson

Alison
Simpson

SVP Marketing & Customer Experience
Holt Renfrew
Michelle Slater

Michelle
Slater

Head of Business Marketing
Twitter Canada
Brad Simms

Brad
Simms

President & CEO
GALE Partners
Jeff Berry

Jeff
Berry

Managing Director
Touché Toronto
Corinne Rusch-Drutz

Corinne
Rusch-Drutz

Chief Marketing Officer
Art Gallery of Ontario
Chris Wong

Chris
Wong

Director,
Client Services – Canada TubeMogul

2015 Marketing Evolution Summit Conference Videos


 

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Chris Wong

Chris Wong
Director, Client Services – Canada
TubeMogul

Chris is the Director of Client Services at TubeMogul Canada, an enterprise software company for brand advertising. Chris and his team partner with top Canadian advertisers and agencies, helping them plan, buy, measure and optimize their cross-channel marketing campaigns within the TubeMogul platform in the rapidly evolving programmatic media space. Chris has previously worked in senior client service roles at Yahoo! Canada and Exponential Interactive.

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Corinne Rusch-Drutz

Corinne Rusch-Drutz
Chief Marketing Officer
Art Gallery of Ontario

Corinne is responsible for brand and strategy at the Art Gallery of Ontario, with a portfolio that includes traditional marketing and design, digital media and social media. Prior to joining the AGO, Corinne was Director of Marketing & Communications at the Baycrest Foundation, overseeing affinity giving, branding and community relations. The former Director of Communications & Membership Development at YWCA Canada, she developed the award-winning YWCA Safety Siren app, which activates in unsafe situations and geo-locates users to over 500 Canadian health and wellness resources by proximity. She holds a multidisciplinary PhD from University of Toronto with a focus on women’s performance, public policy and communications and spends her free time between yoga, reading, hunting for good eats and schlepping kids to hockey.

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Brad Simms

Brad Simms
President & CEO
GALE Partners

Brad Simms is the President and CEO at GALE Partners. A digital pioneer with 15+ years of experience, Brad is responsible for the overall strategy, creative, and operations at GALE. He thrives on bringing innovation, creative ideas and new business models to reality, and has worked with brands such as REI, Madison Square Gardens, MGM, McDonald’s, Genting, Bank of Montreal and Hain Celestial.

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Michelle Slater

Michelle Slater
Head of Business Marketing
Twitter Canada

Michelle Slater is an award-winning marketer, with 17 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Business Marketing at Twitter Canada, Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans.

Prior to joining Twitter, Michelle pioneered social media marketing at RBC through content strategy, development of analytics infrastructure for social media, and large-scale integrated campaigns supporting the Olympics, RBC Canada Open, Toronto International Film Festival and more.

Michelle is an avid runner and is currently training for the Philadelphia marathon.

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Alison Simpson

Alison Simpson
SVP Marketing & Customer Experience
Holt Renfrew

Alison joined Holt Renfrew & Company in January 2015 as their SVP Marketing & Customer Experience. In her role, she is responsible for the Holt Renfrew, Holt Renfrew Men, hr2 and Ogilvy brands, and leads the marketing and customer experience teams.

Alison is renowned for delivering significant business results through her strong leadership, marketing acumen, and her strategic and innovative approach to building brands. Specifically, Alison's delivered strategy and brand development for leading Canadian brands such as Rogers, Tim Hortons, BlackBerry and Molson, and international brands like Apple, IBM, Bayer and Ford. In each of Alison's leadership roles, she's delivered double digit growth and strong P&Ls.

Alison is an experienced business and marketing strategist who has held leadership positions at tier one Canadian companies (Holt Renfrew and Rogers Communications), and multinational and entrepreneurial agencies (BBDO, JWT, McCann, Bond Brand Loyalty). Alison's background as an award-winning marketer, who brings expertise across a broad range of marketing disciplines, means she has a unique ability to quickly assess business potential, the marketplace, and consumers' needs to drive powerful results. Alison is one of the few marketers in Canada with expertise in marketing communications, digital, brand, loyalty and customer experience, which positions her very well to deliver on the quickly evolving market realities.

In her "life beyond work," Alison is an avid traveler, marathoner, skier and adventurer. She's completed 48 marathons and ultras, including winning her age group in a 250km Race Across the Sahara Desert and helping to raise $100,000 for the National Advertising Benevolence Society charity in the process. Her crazy running exploits were profiled in the Globe & Mail's 24/7 Executives feature. Alison also climbed Mt. Kilimanjaro to raise money for the Alzheimer Society. She's active in her industry, having held board roles with the Institute for Communications Agencies and the National Advertising Benevolence Society.

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Tracy Day

Tracy Day
Director of Advertising Products and Innovation
The Globe and Mail

Tracy Day is currently the Director of Advertising Products and Innovation at the Globe and Mail. Previous to this she was the VP of Content and Sales Solutions at Star Metro Media where she oversaw custom content and ad product projects for the Toronto Star and Metro News.

She has worked in media for the last 25 years with various sales and product-related positions in the UK, U.S. and Canada.

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Carl Johnson

Carl Johnson
Founding Partner & Global CEO
Anomaly

As one of its founders in 2004, Carl Johnson and his partners created Anomaly because the world had changed and agencies had not.

He is responsible for the guardianship and evolution of Anomaly's proposition in an ever-changing, sometimes turbulent, increasingly complex industry, ensuring that Anomaly remains compelling as the agency continues to scale internationally.

Prior to moving to the U.S. Carl had founded (and subsequently sold) Simons Palmer Clemmow Johnson in the UK - one of the most awarded and respected agencies of its time - with clients including Nike, Sony PlayStation, Virgin, British Telecom, and News Corporation.

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Bill Daly

Bill Daly
Deputy Commissioner
NHL

William (Bill) L. Daly, was named the National Hockey League's first-ever Deputy Commissioner by Commissioner Gary B. Bettman in 2005 -- an appointment that was unanimously endorsed by the NHL's Board of Governors. Daly's appointment came after serving for more than eight years as the League's Chief Legal Officer, during which time he played a major role in helping to shape the National Hockey League's identity on the global sports landscape.

In his current role, Mr. Daly is the chief consultant to Commissioner Bettman on virtually every topic impacting the League. Principal among his duties is negotiating and administering the League's Collective Bargaining Agreements (CBA) with the NHL Players' Association (NHLPA) and with the NHL Officials' Association (NHLOA).

In addition to his continued oversight of the NHL Legal Department, Mr. Daly is involved in, and ultimately responsible for, virtually all other areas of the League's business and operations. In 2011, he oversaw negotiations on a historic 10-year U.S. national rights agreement with NBC Sports Group, which delivers more NHL regular season games nationally than ever before to U.S. fans. In 2013, Mr. Daly again played a lead role in negotiating a 12-year Canadian national broadcast and new media deal with Rogers Communications pursuant to which NHL fans in Canada will have access to more NHL content delivered on more platforms than ever before in the history of the game in that country. These two recently concluded national media rights deals were the largest and most significant commercial contracts in the history of the League.

Mr. Daly is also the principal liaison and caretaker for the NHL's relationship with the international hockey community. He oversees the NHL's participation in all international hockey competitions, including the Olympics, the World Cup of Hockey, NHL Premiere Series, and the IIHF World Hockey Championships.

Prior to joining the NHL on December 13, 1996, Mr. Daly spent six years as an attorney with the New York law firm of Skadden, Arps, Slate, Meagher & Flom, LLP. His focus with Skadden was litigation, antitrust and labor issues relating to sports. Mr. Daly is a graduate of Dartmouth College, where he played varsity football, and New York University School of Law. He is married to his wife Gloria and has three children, Taylor, Brendan and Liam. Mr. Daly is a life-long resident of New Jersey and currently resides in Fairfield, NJ. He is a big fan of the Miami Dolphins.

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Catherine MacLeod

Catherine MacLeod
President and CEO
ThinkTV

Prior to joining ThinkTV, Catherine MacLeod was the senior vice president of specialty channels at Bell Media, where she was responsible for brand and programming strategies across all of Bell Media's non-sports specialty, pay television and digital assets. She had oversight of several Bell Media brands, including Discovery, Bravo, Space, Comedy, Much, MTV, TMN and HBO Canada. She also oversaw in-house production and original digital video content. Prior to her senior vice president role, MacLeod acted as vice president of business and legal affairs at Bell Media.

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Michelle Digulla

Michelle Digulla
Vice President, Marketing
Metroland Media

Michelle Digulla is the Vice President of Marketing at Metroland Media, a dynamic media company with a long and proud history of connecting communities across Ontario. A passionate community-builder, Michelle leads a Metroland team responsible for helping tens of thousands of businesses connect with their consumers where they work and live. Prior to Metroland, Michelle held leadership roles at TELUS, Sony Mobile and Motorola Mobility. A pioneer in wireless, she helped launch new mobile services that we now take for granted, including text messaging, picture messaging and web browsing on our phones. Michelle is also on the board of directors of the YMCA of Greater Toronto and, together with her husband, started a charity that builds public outdoor playgrounds for children.

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Angela Scardillo

Angela Scardillo
Vice President Marketing
Best Buy Canada

As Vice President of Marketing for Best Buy Canada, Angela is responsible for leading a wide range of departments, including brand, retail, media, production, creative services, digital marketing and communications.

"Marketing doesn't stand still, people," is her mantra, and she urges everyone on her team to keep up to speed with the latest developments in the ever-evolving worlds of media and technology. Since joining Best Buy Canada, she's been structuring a comprehensive multi-channel marketing strategy and launching a personalized online re-marketing campaign.

Angela's marketing career has spanned over 20 years and she has worked with a diverse set of clients based in retail, food and beverage, energy conservation, lotto, automotive and more. She's particularly proud of the work done during her 16 years with DDB Canada as Managing Director for DDB Kid Think and VP/Director of Client Services. While there she created several platforms for brand identity and corporate communications projects, led and moderated research groups and launched four youth publications.

When away from the office, Angela can be found driving her kids to and from karate class. In between, she still finds time to spend with her husband and binge heavily on cooking shows.

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Jennifer Campbell

Jennifer Campbell
General Manager,
Influencer Marketing,
Canada Post Corporation

Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and has led teams of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team have also developed business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of "what is possible" and to drive multi-channel business growth for Canada Post, across both Smartmail Marketing and eCommerce services. In her current role, she is focusing her efforts on promoting industry best practices and marketing initiatives, and providing the education, platforms and support that help marketers act on insights to maximize their ROI.

Jennifer has an extensive background in multi-channel marketing, segmentation and CRM that has been developed throughout her extensive career. Prior to Canada Post, she held senior marketing roles at American Express and TD Bank. She also worked on the agency side at Blitz (Cossette) and InfoWorks, consulting to companies specializing in marketing and segmentation strategies. A Queen's University graduate (BA Hon. and MBA), she also holds a Masters Certificate in Innovation Management. When she isn't talking about marketing, she is often thinking about it, while plodding through more than 25 half-, and 3 full-, marathons.

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Barry Choi

Barry Choi
Personal Finance & Budget Travel Expert

Barry Choi is a personal finance and budget travel expert at Moneywehave.com. He has been quoted by media in Canada and the United States including The Financial Post, The Toronto Star, Business Insider, The Globe and Mail, and has appeared on HuffPost Live.

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Emma Eriksson

Emma Eriksson
Marketing Director
General Mills Canada

Emma Eriksson is currently Marketing Director at General Mills Canada, leading the cereal business with iconic brands such as Cheerios and Lucky Charms. She is also head of Promotions and Partnerships for the Canadian Division. With more than 18 years of experience in various marketing and brand innovation roles at General Mills, she is a respected leader and marketer with a passion for putting the consumer first. She has led successful campaigns such as Nature Valley's "Rediscover the Joy of Nature" and Honey Nut Cheerios' "Bring Back the Bees." She was part of the General Mills team recognized as Marketing magazine's Marketer of the Year in 2014 and she was selected as one of Canadian Grocer's Star Women in 2016.

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Erica Ehm

Erica Ehm
CEO and Creative Director
YMC and Ehm & Co

Not only is Erica Ehm one of Canada's most recognized personalities, she also runs one of the largest online publishing and marketing brands in Canada for the mom market. In the 80s, Erica was a considered the voice of her generation as a host on MuchMusic. She is an author, actor, speaker, broadcaster, journalist, playwright and award-winning songwriter.

In 2006, Ehm created YMC (YummyMummyClub.ca) – which has grown to be the largest independently owned online property in Canada. Her award-winning digital platform for moms is home to a stable of social content creators who, under her guidance, tell stories relevant to Canadian moms. Ehm is also CEO of Ehm & Co, a digital marketing company specializing in creating mom engagement with a focus on social media marketing and partnerships with agencies and brands. Advertisers and marketers often turn to Ehm when looking for creative and strategic initiatives to help them connect with mothers. Over her decade in the mom space, she's curated the Ehm & Co Network of engaged mom influencers, a collective of hundreds of influencers, bloggers and small publishers across Canada who she partners with to create compelling, award-winning branded content to connect with moms in the social space. Her creative direction has led to several prestigious awards including Best Blog/Column at the 2014 Canadian Online Publishing Awards (COPA), and in 2015 Gold for Best Use of Social Media, Gold and Silver for Best Online Campaign, and Gold in the prestigious Independent Publisher of the Year category.

She sits on the Mattel Barbie Global Advisory Board, where her innovative thinking has informed the progressive evolution of the Barbie brand. She was also a member of the Inside Digital Advisoryboard. In 2014, Ehm was awarded the Leading Women Building Communities Award from the Ontario Government for her dedication to being a leader for women – in the entrepreneurial realm, their own communities, and beyond.

While Ehm is considered a pioneer in content marketing, digital publishing and community building, her greatest pride is her son, Josh, daughter Jessie and husband Terry.

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Andrew Gunadie

Andrew Gunadie
YouTuber – "Gunnarolla"

Andrew Gunadie (Gunnarolla) has achieved international popularity thanks to his ability to combine humour and high production quality, evident in his self-produced videos. Some of Andrew's greatest hits include, "Canadian, Please," "The Comic Sans Song," and his various travelogue series produced around the world, from Japan to Egypt. He has hosted travel and adventure series for Tastemade, Contiki, Hard Rock Cafe, and Kellogg's, and has collaborated with many other well-known brands as a trusted producer of digital and social content.

With over 13 million views on YouTube, a #1-selling album on iTunes (S*X, 2014), and a Digi Award for "Digital Personality of the Year" (2013), Andrew is a skilled and experienced host, musician, and storyteller – an expert at creating engaging and authentic content that is always #MadeInTheMoment.

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Krista Webster

Krista Webster
President
Veritas Communications

Named one of US PR Week's Top 40 Under 40, Krista Webster brings more than 16 years of consumer packaged goods public relations, social media and influencer marketing experience to the table. She has worked with blue chip clients in the U.S., Canada, Europe and Asia.

As President of Veritas Communications, Webster is charged with the overall strategic direction of the agency, bringing innovation and creativity to the business and its clients.

A self-professed change agent, Webster is always looking for ways to push the envelope creatively and strategically, while adding more rigour and discipline to how earned media practices are approached overall. In fact, Webster has published several white papers and articles on the need for more advanced ways to measure the ROI of PR campaigns (beyond impressions) and the power of earned and owned media in achieving business results.

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Dale Hooper

Dale Hooper
Chief Brand Officer
Rogers Communications Inc.

Dale Hooper is the Chief Brand Officer, leading the team responsible for Brand, Advertising and Sponsorship. He leads brand strategy, consumer insight, and all advertising and creative for the Rogers, Fido, and Chatr brands, as well as all Rogers Media brands. Dale also oversees corporate events and conferences, product naming and visual identity for our brands.

Previously, Dale was Senior Vice President of Marketing & Consumer Insights for the media division at Rogers, responsible for building brand equity for our diverse portfolio of media assets. Dale also oversaw the company's consumer insights, promotional inventory strategies, and consumer subscription revenue.

One of Canada's most influential marketers, Dale has more than 20 years of marketing experience in the media and consumer packaged goods industry.

Prior to joining Rogers, Dale was Vice-President of Marketing & Insights at PepsiCo Beverages Canada, where he developed marketing programs and advertising campaigns for leading brands. Many of those programs have been adapted in countries around the world. Dale also has extensive experience in Partnership Marketing, having worked with major sports organizations, record labels, and networks.

Dale serves as a member of the advisory council for the Board of Directors of the Canadian Paralympic Committee.

A graduate of the Laurentian University School of Sports Administration Program, Dale was honoured in 2010 as one of 50 Laurentian Alumni that epitomize the university's core values.

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Michel Bergeron

Michel Bergeron
Senior Vice President,
Marketing and Public Affairs
BDC Canada

Michel Bergeron was appointed Senior Vice President, Marketing and Public Affairs in 2012.

He oversees branding and advertising, client experience, economic analysis, corporate communications, marketing, public and media relations, research, and digital experience.

Mr. Bergeron has over 20 years of private, public and parapublic experience, dealing with financial sector issues, strategic planning, communication, branding and international trade matters.

He joined BDC in 1999 and has held a variety of field and corporate positions during his career with the bank, including Senior Manager, Loans; Director, Corporate Planning; Director, Strategic and Business Solutions; and Vice President of Corporate Relations.

Mr. Bergeron began his career in the federal government, where he worked in international trade negotiations for the Department of Finance.

He is a board member of Futurpreneur (formerly the CYBF) and IC2 Technologies Inc. He was appointed in January 2016, president of the marketing group, a CEO network of Québec.

Mr. Bergeron holds Law degrees from Laval University and Dalhousie University, and a Master of International Relations degree from Laval University. He also holds the Corporate Director (ICD.D) designation from the Institute of Corporate Directors.

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Summer Anne Burton, Executive Creative Producer, BuzzFeed

Summer Anne Burton
Executive Creative Producer
BuzzFeed

Summer Anne Burton is Executive Creative Producer at BuzzFeed, where she oversees creative and team strategy. Previously, she acted as BuzzFeed's Editorial Director for BuzzFeed Distributed.

She began her BuzzFeed career in 2012 as Weekend Editor and moved from Texas to New York City that same year to take on an expanded role. Summer has lead new initiatives and management across much of BuzzFeed's editorial department, including the introduction of BuzzFeed personality quizzes, launching BuzzFeed Books, and developing the platform's weekend content strategy.

Her most popular posts include What's Your Animal Personality Type? and Every Year Of Your Twenties Ranked From Worst To Best. She is also drawing every member of the Baseball Hall of Fame, a project that's been profiled by ESPN The Magazine, Deadspin, and all over the web.

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Melanie Whelan

Melanie Whelan
Chief Executive Officer
SoulCycle

Melanie Whelan is the Chief Executive Officer of SoulCycle, the one-of-a-kind fitness experience sweeping the U.S. Prior to her CEO appointment, Melanie became the brand's COO in 2012, focusing on managing and scaling the company's operation from 7 to 62 studios as well as authoring and executing the strategic growth plan for the iconic SoulCycle brand.

Prior to SoulCycle, Whelan was the Vice President of Business Development at Equinox, a luxury fitness & lifestyle company based out of New York City. In addition to being integral in the Equinox acquisition of SoulCycle, Melanie led the creation and development of both the Pure Yoga and Blink brands under the Equinox umbrella. In 2002 Melanie joined Sir Richard Branson's Virgin Group as VP of Corporate Development where she worked on corporate and new business development and played an integral role alongside senior management in the creation of U.S.-based airline Virgin America.

Melanie graduated from Brown University in 1999 with a degree in engineering and economics. She began her career at Starwood Hotels & Resorts, a Fortune 500 company with lifestyle brands including, but not limited to, St. Regis, W, Westin, Sheraton and Le Meridien. Melanie acted as a Corporate Development Manager during her three years at Starwood Hotels & Resorts. Melanie was recently featured as one of Fortune's 40 Under 40 in 2015.

She currently lives in New York with her husband and two young children, and when not with her family, she can usually be found at riding at SoulCycle.

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Derek Kent, Chief Marketing Officer, Canadian Olympic Committee

Derek Kent
Chief Marketing Officer
Canadian Olympic Committee

Derek Kent is the architect of the Canadian Olympic Committee's largest and most integrated campaign, "WeAreWinter," for the Sochi 2014 Olympic Winter Games. He also spearheaded its award-winning "Give Your Everything" campaign for London 2012 and the "#NowOrNever" campaign for the 2015 Pan American Games in Toronto. Most recently, Derek and his team launched the Rio 2016 "#IceInOurVeins" campaign. Derek is a brand marketing and communications veteran with more than 18 years of experience working for some of the world's most notable brands.

A bilingual Montreal native, he most recently served as the U.S. Media Relations Director for Nike, Inc. in New York City. During his eight years with Nike, Derek held various high-profile roles. He acted as the brand's U.S. spokesperson, New York media relations office lead, global spokesman at three Olympic Games and was a key member of the company's global communications leadership team. Derek's extensive communications background is anchored by a substantial amount of senior level and management experience in the corporate, agency and political fields.

He is a graduate of the University of Western Ontario where he was a member of its varsity rugby team. He has completed two Toronto marathons, and enjoys playing hockey and golf. Currently, he resides in Toronto with his wife and two children.

AGENDA

Please join us early for a complimentary continental breakfast, and get acquainted with your fellow Marketing Evolution Summit attendees.

Attendees will be greeted by Marketing's Editor-in-Chief, Shane Schick, and MDC Partners Chief Marketing Officer, Stephanie Nerlich.

In 2016, "social strategy" is so much more than building a brand or directing traffic back to your site — it's where most digital media is natively published, consumed, and shared. Executive Creative Producer Summer Anne Burton shares her experience from within BuzzFeed's shift to a cross-platform global model for publishing. In 2014, Summer formed a team of artists, writers, and video producers focused entirely on publishing original content for social media platforms. She will share successes, surprises, challenges, and lessons learned from leading a team focused entirely on creating original content for Facebook, Twitter, Vine, Instagram, Snapchat and more.

Canadian marketers know they have to spend more time optimizing their use of mobile, social, video and possibly VR. Navigating this omnichannel world is becoming more complicated, given the degree of access and information customers need to provide to brands for certain technologies to work. Marketing's Editor-in-Chief, Shane Schick, will walk panelists through some of the most challenging marketing scenarios. The panel will delve into the places where marketing strategies can break down, and work to determine the technologies and tactics that will create cohesion in this fragmented consumer landscape.

Panelists:

  • Jennifer Campbell – General Manager, Influencer Marketing, Canada Post Corporation
  • Michelle Digulla – Vice President, Marketing, Metroland Media
  • Catherine MacLeod - President and CEO, ThinkTV
  • Brad Simms - President and CEO, GALE Partners
  • Chris Wong – Director, Client Services, TubeMogul
  • Moderator: Shane Schick, Editor-in-Chief, Marketing

Join us for a unique, interactive session that will get you introduced to some of your fellow MES attendees just before our first Networking and Coffee Break.

Please join your fellow MES attendees for coffee and a chat.

SoulCycle has been nothing short of a fitness phenomenon, with the spin class studio (and myriad copycats) spreading its love of the standing bicycle to gym buffs across North America. With a Canadian launch on the horizon, CEO Melanie Whelan will join Marketing on stage for an exclusive one-on-one interview, and talk about how she's ensuring her brand stands out among the pack. How do you keep fitness customers coming back for more when there might be similar (or cheaper) options elsewhere? And how do you make sure SoulCycle doesn't become a fad – one of the ThighMasters or Tae Bos of yore? Whelan is set to discuss these questions and more with us at MES.

Interviewer: Kate Wilkinson, Events Editor, Marketing

MES is all about building community among marketing leaders in Canada. That means providing an inside look into areas of growth, best practices learned from solving big problems and insights into the nuances of marketing in different verticals. This panel discussion will bring together CMOs across a diverse collection of industries, including financial services and retail. The panel will cover a number of topics, including:

  • Snapshot case studies of campaigns that worked (and those that didn't)
  • Advice on developing a customer-centric culture
  • How to boost marketing-sourced revenue in B2C, B2B and specific sectors
  • The use of traditional advertising, native content and advancements in OOH, print and experiential activations

Panelists:

  • Derek Kent, Chief Marketing Officer, Canadian Olympic Committee
  • Corrine Rusch-Drutz, Chief Marketing Officer, Art Gallery of Ontario
  • Michel Bergeron, Senior Vice President, Marketing and Public Affairs, Business Development Bank of Canada
  • Dale Hooper, Chief Brand Officer, Rogers Communications Inc.
  • Moderator: Shane Schick, Editor-in-Chief, Marketing

Meals will be provided to all MES attendees.

Featuring Anomaly founder Carl Johnson's take on the current state of the marketing industry.

Brands can bring their creative to any environment in theory, but how do you best connect with the most affluent and educated audience? This session will offer an in-depth look at an original research project, Context Matters, featuring a survey of more than 4,000 consumers and more than 250 marketers and media agencies. Developed by Marketing, Rogers Insights, the Canadian Marketing Association (CMA) and Globe Media Group, the Context Matters study will demonstrate how organizations need to reconsider the way they reach customers online.

Panelists:

  • Tracy Day, Director of Advertising Products and Innovation, The Globe and Mail
  • Alison Simpson, SVP Marketing & Customer Experience, Holt Renfrew
  • Jeff Berry, Managing Director, Touché Toronto
  • Moderator: Jeromy Lloyd, Managing Editor, Marketing

Join us for another networking opportunity with our 2016 MES attendees.

One of the best opportunities for brands to engage with consumers today is with content that is created by key catalysts, thought leaders and third parties who demonstrate significant influence within the target market. As a result, "influencer marketing" has become the phrase du jour – but not all influencers or measures of influencer engagement are created equal. There are nuances to consider. To pay or not to pay is an important question, but it's not the only one. When you break it all down, one size fits all operators need not apply to the influencer marketing industry. This panel will bring together experts in the practice of influencer marketing, brands involved with influencer campaigns and influencers themselves. They'll share their dos and don'ts, and discuss the vision, process, budgets and tools that every CMO should understand as they navigate this new marketing landscape.

Moderator:

  • Krista Webster – President, Veritas Communications

Brand Panelists:

  • Emma Eriksson – Marketing Director, General Mills Canada
  • Angela Scardillo – Vice President Marketing, Best Buy Canada
  • Michelle Slater – Head of Business Marketing, Twitter Canada

Influencers:

  • Barry Choi – Personal Finance and Budget Travel Expert, MoneyWeHave.Com
  • Erica Ehm – CEO and Creative Director, YMC and Ehm & Co
  • Andrew Gunadie – YouTuber, "Gunnarolla"

As the World Cup of Hockey is celebrated in Toronto and around the world, Bill Daly closes off Marketing Evolution Summit 2016 with a candid talk about the expansion and growth of the NHL brand, performing under pressure and more.

Marketing and MDC Partners will take a moment to reflect on the day, discussing the valuable insights brought forth by our speakers, and how the lessons learned at MES can be applied by attendees to their everyday working lives.

Please join Marketing, MDC Partners and your fellow MES attendees for a cocktail reception following the conference.

Sponsors

For all sponsorship inquiries please contact: Jane Buckland, Sales Manager, by email or by phone at 416-764-1575.

Presenting Sponsor
Rogers
Presenting Sponsor
Canada Post
Presenting Sponsor
Metroland
Presenting Sponsor
TubeMogul
Presenting Sponsor
ThinkTV

For all event inquiries, please contact Kate Wilkinson, Events Editor, by email.

Venue

The Four Seasons
60 Yorkville Avenue
Toronto, ON

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