SVP Marketing & Customer Experience
Alison joined Holt Renfrew & Company in January 2015 as their SVP Marketing & Customer Experience. In her role, she is responsible for the Holt Renfrew, Holt Renfrew Men, hr2 and Ogilvy brands, and leads the marketing and customer experience teams.
Alison is renowned for delivering significant business results through her strong leadership, marketing acumen, and her strategic and innovative approach to building brands. Specifically, Alison's delivered strategy and brand development for leading Canadian brands such as Rogers, Tim Hortons, BlackBerry and Molson, and international brands like Apple, IBM, Bayer and Ford. In each of Alison's leadership roles, she's delivered double digit growth and strong P&Ls.
Alison is an experienced business and marketing strategist who has held leadership positions at tier one Canadian companies (Holt Renfrew and Rogers Communications), and multinational and entrepreneurial agencies (BBDO, JWT, McCann, Bond Brand Loyalty). Alison's background as an award-winning marketer, who brings expertise across a broad range of marketing disciplines, means she has a unique ability to quickly assess business potential, the marketplace, and consumers' needs to drive powerful results. Alison is one of the few marketers in Canada with expertise in marketing communications, digital, brand, loyalty and customer experience, which positions her very well to deliver on the quickly evolving market realities.
In her "life beyond work," Alison is an avid traveler, marathoner, skier and adventurer. She's completed 48 marathons and ultras, including winning her age group in a 250km Race Across the Sahara Desert and helping to raise $100,000 for the National Advertising Benevolence Society charity in the process. Her crazy running exploits were profiled in the Globe & Mail's 24/7 Executives feature. Alison also climbed Mt. Kilimanjaro to raise money for the Alzheimer Society. She's active in her industry, having held board roles with the Institute for Communications Agencies and the National Advertising Benevolence Society.