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    2016 Media
    Innovation Awards

    November 17th, 2016 | 6pm-9pm
    Fairmont Royal York Hotel, Toronto



    REGISTRATION
      

Welcome to the 2016 Media Innovation Awards!

In a world where traditional media models have crumbled, audiences have fragmented and marketers must prove the value of their investments, media innovation has become not just important, but essential.

Consumers are bombarded by messages, but increasingly able to block out the ones they don't want. Media professionals have been called upon to deliver smart, original ways of meaningfully connecting brands to consumers. The Media Innovation Awards recognize these individuals.

Now in their 17th year, the MIAs have grown into Canada's most prestigious and important media industry awards program.

The show honours the great and growing role media plays in the marketing mix and those responsible for the selection, deployment, and implementation of break-through advertising media programs.

THE DEADLINE TO ENTER THE 2016 MEDIA INNOVATION AWARDS IS:

Friday, August 26th, 2016, 11:59pm EST

ENTRIES

Welcome

The 2016 Media Innovation Awards Call for Entries is now open!

DEADLINE: Friday, August 26th, 2016, 11:59pm EST

For all submission inquiries, please contact Marketing’s Events Editor, Kate Wilkinson at Kate.Wilkinson@marketingmag.rogers.com

The MIAs jury has the opportunity to award Gold, Silver and Bronze in each category, based on the quality of work presented, and with no restriction on the number of awards presented. Winners will be announced at the Media Innovation Awards Gala, November 17th, 2016 at the Fairmont Royal York in Toronto.

Gold winners will be presented with a Media Innovation Awards trophy at the Gala. Silver and Bronze winners will receive their certificates by mail after the gala.

Additional Trophies and Certificates

Immediately following the Awards Gala, a winning agency or client who submitted an entry may purchase additional trophies or certificates. More information will become available after the MIAs Gala on November 17th.

Awards Book

The Media Innovation Awards Book will be distributed at the Gala. The complete book will also be available for download online after November 17th.

Fees & Disclaimers

Entry fees are non-refundable. If payment is not received, entries will not move to the judicial stage.

PAYMENT OPTIONS:

Credit Card (American Express, Mastercard, Visa)
Cheques are not accepted.

DISCLAIMER

All entries become property of Marketing and will not be returned. Marketing will not be held liable for loss of any entry for any reason.

The entrant grants permission to show, duplicate or play entries as Marketing deems appropriate.

Marketing will grant permission to publications, broadcasters and/or web publishers to air or reproduce an entry as part of editorial coverage relating to the Media Innovation Awards. By entering the Media Innovation Awards, the entrant agrees to obtain any permissions or clearances and to absorb talent or other residual charges incurred by the inclusion of their entry in any program as required.

Marketing may prepare and distribute a videotape, CD, DVD, conventional or online transmission broadcast of any and all entries. This product may be sold by Marketing and purchasers would agree not to duplicate, sell or broadcast any portion of the product.

FEES

The Entry Fee for each submission is $339 + Taxes (Taxes are based on the province in which your company is located).

Marketing is not responsible for entrant errors in submissions.

All entry fees are non-refundable.

Eligibility

All entries must have been conceived and created by people working in the Canadian media/advertising/communications industries. Entries must have run all or in part between September 1, 2015 and August 31, 2016. If not, entries will be disqualified at the discretion of the judging committee and Marketing. Marketing is not responsible for any entrant submission error. The decision of the judging committee and Marketing is final. Full credits must be listed for each entry. ( Note: Credits as entered will be used for the awards book and trophies/certificates. Be sure to confirm before submitting.) All decisions by the judges regarding eligibility and awards are final.

INTERNATIONAL WORK

Any work primarily conceived and created by people working in the Canadian advertising and/or media industry for clients outside of Canada, or that is executed outside of Canada, is eligible.

FRENCH LANGUAGE ENTRIES

Marketing accepts French language entries, but to ensure they are given full and fair consideration by the entire jury each French entry must be accompanied by an English-language translation. Agencies and organizations submitting French-language entries are urged to follow the practice common with major international awards programs and produce versions of commercials and ads that have been dubbed and re-typeset in English.

MIAs CATEGORIES 2016

Please read carefully for changes that have been made to the 2016 category listing.

BEST USE OF MEDIA

In these categories, entries will be judged specially on innovative use of the medium (i.e. a campaign entered into Best in Newspaper will be judged on its specific use of newspaper as a medium regardless of the product /service advertised.)

1. Best in Video - Includes, but not limited to, executions in television, cinema and online.

2. Best in Audio – Includes, but not limited to, executions in television, cinema and video.

3. Best in Content Publishing – Content published in print (including newspapers, magazines and business publications), but that may also have been published in a digital format. The content must have also appeared in print.

4. Best Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Under $100,000 – Indoor and outdoor, as well as digital and traditional screening, signage and other executions that occurred within a budget of $100,000. Includes, but not limited to: Billboards, airports, public transit stations/systems, arenas, washrooms, in-store executions, fitness centres, etc. Small scale executions within the budget range may also be entered, including but not limited to: Bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc. Please provide a ballpark estimate of total costs to the jury.

5. Best Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Over $100,000 - Indoor and outdoor, as well as digital and traditional screening, signage and other executions that required a budget of over $100,000. Includes, but not limited to: Billboards, airports, public transit stations/systems, arenas, washrooms, in-store executions, fitness centres, etc. Small scale executions within the budget range may also be entered, including but not limited to: Bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc. Any events executed within a budget of $100,000 should be entered into Category #4. Please provide a ballpark estimate of total costs to the jury.

6. Best Innovation in Experiential/Special Event/Stunts – Budget Under $100,000 - Any activity or special event aimed at generating word-of-mouth, product adoption and increased sales that does not rely on a traditional medium as its primary communications tool. May include, but is not limited to, retail installation, guerrilla activities or street theatre, live events, shows, concerts and festivals, and experiential events. The budget for the event should not exceed $100,000. Please provide a ballpark estimate of total costs to the jury.

7. Best Innovation in Experiential/Special Event/Stunts – Budget Over $100,000 - Any activity or special event aimed at generating word-of-mouth, product adoption and increased sales that does not rely on a traditional medium as its primary communications tool. May include, but is not limited to, retail installation, guerrilla activities or street theatre, live events, shows, concerts and festivals, and experiential events. Any events executed on a small budget under $100,000 should be entered into Category #6. Please provide a ballpark estimate of total costs to the jury.

8. Best in Integrated/Multichannel Campaign – Budget Under $250,000 - Entries in this category must show that at least three different types of media were used in the campaign. Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, with emphasis placed on how well the different types complement and build on each other. The campaign may include both digital and traditional media elements. Please provide a ballpark estimate of total costs to the jury.

9. Best in Integrated/Multichannel Campaign – Budget Over $250,000 - Any media program that does not exceed a media spend of $250,000. This category is aimed at small budget entries. Please provide a ballpark estimate of total costs to the jury.

BEST USE OF CONTENT

Entries in these categories will be judged by how well the content is utilized rather than by the quality of the content itself.

10. Best in Consumer Engagement - Brand-based campaigns that produce strong engagement with the consumer, either through individual participation, new technology or the use of a personalized communication strategy that engages the target audience. Judges will look for proof of engagement metrics like "time spend with brand," "number of interactions," "number of downloads," etc.

11. Best in Content Integration - Promotion of a brand's values and position by going beyond traditional advertising channels to connect the brand to, or integrate within, existing media properties or events. (i.e. Brand Placement – the seamless integration of a brand in a television program or advertiser funded program; Online content seamlessly featuring a client’s product, etc.) The jury will pay particular attention to the content strategy at play.

12. Best in Branded Content - The creation of original content—for any medium, including television, radio, print, online, etc.—by or for a brand that enhances the brand's values and positioning.

BEST USE OF DIGITAL CHANNELS

In these categories, entries will be judged specially on innovative use of the medium (i.e. a campaign entered into Use of Display will be judged on its specific use of display advertising as a medium regardless of the product /service advertised.)

13. Best in Websites and Microsites - Judges will put an emphasis on online innovation over creative excellence of traditional websites.

14. Best Use of Display Advertising - Any campaign using paid online media space. Includes static inventory (banners, big boxes, skyscrapers, etc.) and dynamic or rich media inventory (pop-ups, interstitials, expanding banners and boxes, etc.). Any campaign using social properties as the primary media (Facebook, Twitter, Linkedin) must register in the Best in Social Media category.

15. Best in Social Media - Includes, but not limited to, viral advertising, blogs, social networking sites, consumer generated content and applications.

16. Best in Mobile - Mobile technology, including smartphones, tablet computers, Bluetooth, SMS, MMS, mobile applications, mobile sites and location technologies (i.e. GPS, online maps, RFID, NFC, etc.)

17. Best in Digital Innovation - Awarded to work that has used digital technology in an innovative way. This may include new interactive online tools, downloadable content, or digital technology used in a brand activation or event.

NICHE MARKETING CATEGORIES

18. Best in Niche Target and Multicultural - Any media program that specifically targets a distinct group of consumers. Including, but not limited to, visible minorities, LGBT, new mothers, pet owners or sports fans. Successful entries will do more than simply target appropriate media space (e.g., targeting business audiences by running ads in business magazines), but will have found new ways to reach a very clearly defined group.

19. Best in Location-Based Marketing - Relevance to a regional brand platform with a message that resonates with the local consumer and connects with local culture. For example, a global campaign adapted for the Canadian market or even a Canadian campaign adapted for Quebec or another region(s).

20. Best in Search - Entrants should demonstrate a unique way of using search to meet a campaign's objective. It could be a way of targeting or of converting a searcher's intent.

21. Best in Data-Driven/Programmatic Marketing - Entrants should demonstrate a unique way of using data or market research to meet a campaign's objectives through, for example, improved targeting or conversion. Entries may also include programmatic ad buying media plans.

22. Best in Sponsorships - The promotion of a brand through the sponsorship of an event or events. Judges will look for innovation in the way a brand’s messaging was integrated with the event. Entrants should provide a clear sense of the client’s goal in planning the event, and how the brand delivered on its integrated sponsorship. Engagement metrics and ROI will be taken into consideration by the jury.

PRODUCTS AND SERVICES CATEGORIES

These entries will be judged for their innovation within the category rather than the media.

23. Best in Consumer Goods - Including, but not limited to: Food, beverages, candy, cleaning, personal care, pet care, home maintenance products, etc.

24. Best in Durable Goods - Including but not limited to: Appliances, televisions, cameras, personal phone equipment, sports equipment, home computers, clothing, etc.

25. Best in Cars and Automotive Services – Including, but not limited to, all cars and vehicles as well as auto products and services, spare parts, accessories, gas stations, breakdown and repair companies, car dealerships, car finance and leasing, etc.

26. Best in Financial Products and Commercial Services – Including, but not limited to: Banks, building societies, credit cards, investment companies, insurance, real estate investment, consumer telecommunications services, internet service providers, cable and satellite TV providers, mail delivery and courier services, electricity, gas, power and water companies, private education.

27. Best in Travel, Entertainment and Leisure - Including, but not limited to: Transport, travel and tourism, airlines, train and bus companies, ferry and cruise lines, travel agencies, tourist boards, hotels, resorts, car rental, leisure and theme parks, gyms, health and diet clubs, sporting events, music festivals, orchestras, exhibitions and shows, nightclubs, bars, museums, art galleries, cinemas, theatres, and lotteries.

28. Best in Retail and E-commerce - Retail stores including, but not limited to: Home and online shopping, restaurants, fast food, department, specialty stores (including, for example, clothing, sportswear, footwear, etc.), supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, real estate agents, rental stores, etc. This category also includes fashion brands, whether they have a physical retail presence or otherwise.

29. Best in Innovative Media Products and Platforms - Any media outlet including, but not limited to: Newspapers, magazines and supplements, TV and radio stations, networks and programs, websites and portals as well as books, records, CDs, DVDs and apps. Entrants to this category should be vendors, and not clients.

30. Best in Business Products and Services, Corporate Information and Self-Promotion - Including, but not limited to: Business phone and computer equipment, office supplies, accountancy, conference and events services, courier services, employment agencies, agricultural and manufacturing equipment, as well as non-product-based company image, competition and event sponsorship, holiday messages, company mergers, website development, marketing, media and advertising services and investor relations.

31. Best in Charities, Health Care and Safety, Public Awareness Messages - Including, but not limited to: Anti-smoking, anti-drugs, anti-drunk-driving, road safety, health, hygiene, disease and illness awareness, political and religious messages, unions, associations, environmental awareness, education, racial, ethnic and disability awareness, sex and gender equality, charities as well as private health care and clinics, including optical, medical and dental services, prescription drugs, hearing aids, psychiatrists, sex therapists and plastic surgeons.

BEST IN SHOW

32. Deemed by the jury to be the best work of all of the submissions for 2015. Based entirely on an independent jury vote – no submissions are required.

Requirements and Specifications

Please be sure to follow these requirements. Entries that do not comply will be disqualified without refund.

For any entry file formatting questions, please contact: support@icebergapp.com

Winning entries are published with a picture in the awards book and featured at the awards gala. We do not contact any winners before the gala, therefore all entries, in addition to the other submission materials, must provide a screen grab or alternate image, as a .JPG at 300dpi resolution, minimum of 3" wide.

JUDGING

Judging Mandate

The primary objective of the Media Innovation Awards is to recognize both innovative uses of media and those responsible for the innovative strategic insight. Media innovation can mean greater message delivery precision, and/or new uses of media that result in greater advertising message receptivity with the intended audience.

The 2016 MIAs jury, comprised of a group of leading media experts, will be asked to evaluate each entry based on the presented case study and supporting files. Each entry MUST be accompanied by a case document (details below).

The Judging Process

The jury's voting will be based on four criteria, listed below. Each entry will receive four marks that make up the total vote. These marks will be weighted as follows:

  • Business Challenge – 10%
  • Insight & Strategic Approach – 25%
  • Innovative Media Execution – 40%
  • Results – 25%

The shortlist is decided by a first round of online voting. A computerized voting system selects the highest marks given in each category. Shortlisted entries are then judged during 2.5 days of live judging, during which Gold, Silver and Bronze honours are awarded.

The Best of Show honouree is selected from the entries that have won Gold.

ENTRY REQUIREMENTS

  • Provide all entry information required on the entry site. The link to the site can be found under the "Entry" tab within the "Entries" section of this site.
  • Be accurate with your credits, as this information will be publicized, exactly as entered, for winning entries. Once entered, we will not be able to modify.
  • A submission can be entered into more than one category, but it is important that entries are appropriate to all categories entered and meet the respective criteria. If a submission is entered more than once it is highly recommended that the presentation of each is adapted to highlight the elements most relevant to the chosen categories.
  • There must be no agency branding anywhere on the entry, unless the work is self-promotional. Entries with agency branding anywhere on the submission can be disqualified without refund.

Entries must be submitted with the following elements:

  • Case Document and/or a 2-minute Case Video (Note: Case videos are highly recommended). Once you have created your case document, you may upload it to the entry site with your other application materials (the link to the site can be found under the Entry tab of the Entries section of this site).
  • Supporting Files: These can be image or video files. Please note that these files should be used to show how the entry was experienced by the consumer but aren't necessary if the case video represents the entry to your satisfaction.
  • Awards Show/Awards Book Image: Only required if there are no images files uploaded above. At least one image representing the entry must be included for use as art in the MIAs awards book.
Supporting Files:
  • We do not accept physical boards or printouts for any submissions.
  • All entries will be judged on the case document/video and photos and/or high-resolution files of each execution uploaded to the entry site.
  • A maximum of six files in total can be submitted for each entry, including a case video. In situ photos of Out-of-Home executions are encouraged. Each file can include multiple images (one of a billboard and one close-up of the billboard, for example), but remember simplicity and ease of understanding are important for the judging process.
Visual Presentation Specifications

VIDEO

Video files can be submitted in either MPEG2 or H264 QuickTime (high resolution) format. Case Videos cannot exceed two minutes in length.

Mpeg2
File Type: .mpg
Aspect Ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404)
Data Rate: 8 Mbps
Audio Codec: Audio MPEG layer 2 384 kbps

QuickTime H264
File Type: .mov
Aspect Ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404)
Data Rate: 8 Mbps
Audio Codec: 16 bit, stereo, 48 000 khz

* Note: Maximum size for any upload is 2GB.

AUDIO

Audio files can be submitted in MP3 format only.

mp3
File Type: .mp3
Data rate: 128 kbps

IMAGES
Image files can be submitted in either JPEG or PDF format.

Jpeg
File Type: .jpg
Maximum size: 11" x 17" (without crop marks)

PDF
File Type: .pdf
Format: Single Page
Maximum Size: 11" x 17" (without crop marks)

INTERACTIVE
Any entry that contains interactive content will require a URL link to the live website, mobile application or game.

Password information must be provided for password-protected sites. You can provide this information in the supporting Case Document but please make it easy to find in the document.

Remember the site must be live at the time of judging.

CASE DOCUMENT & CASE VIDEO

Entrants are required to present a logical case that flows from business objectives to results by completing the following four sections. Answers must be specific to the category entered. Do not submit the same summary for multiple category entries. If the campaign is a global creative or media strategy speak to how it was unique in the Canadian marketplace.

If you are providing a Case Video, ensure it captures this information either in the voiceover or by using text.

Limit your descriptions as indicated or to an overall maximum of 400 words. Absolutely NO agency name or logo of the entrant can appear anywhere in description.

1. Business Challenge
(Character Count = 550; Weighting = 10%)
Set up and introduce your case to the judges. Describe the business challenges faced by your product/brand/market and the objectives you set out to achieve.

2. Insight & Strategic Approach
(Character Count = 800; Weighting = 25%)
Explain the insight into the consumer that makes the program relevant. What was the big idea? What made it innovative? What was your strategy?

3. Innovative Media Execution
(Character Count = 950; Weighting = 40%)
Explain your choice of medium (or media) and detail how you overcame any potential media limitations. How did one medium play/build off another? List any "firsts" (i.e., anything breakthrough or unprecedented). Sell your case.

4. Results
(Character Count = 800; weighting = 25%)
Explain how your case delivered against your stated business objectives. Reveal as much as possible to the jury so as to clearly quantify the contribution of your entry. Should you wish this information to remain confidential (i.e., only read by the jury panel), indicate 'Results Confidential' at the conclusion of this section. Otherwise, if your entry is awarded at the gala, the results stated in the case will be made public.

Enter Your Work

DEADLINE: Friday, August 26th, 2016, 11:59pm EST

We welcome and encourage your submissions to the 2016 Media Innovation Awards. Following the instructions on how to enter, you will find a link that directs you to our Entry Site.

For technical questions related to the Entry Site, please contact: support@icebergapp.com

For questions regarding submissions, please contact Kate Wilkinson, Events Editor Kate.Wilkinson@marketingmag.rogers.com

HOW TO ENTER:

The entry form is fully completed and submitted online. The steps below outline exactly how to enter. Please read over the category definitions and restrictions as well as the material requirements before you begin.

1. Register an Account

You must register an account to submit an entry. By registering you will be able to track your progress, see what you've submitted and view a running total of your entry fees. You will also be able to save an entry in progress and complete it at a later date. If you already have an account with the Iceberg entry system for another awards show, you may continue to use your profile to apply to the 2016 MIAs.

2. Create Your Entries

Click "Add New Entry." Complete the entry form in full. Be accurate and complete with your credits, as this information will be publicized, exactly as entered, for winning entries.

3. Upload Digital Files

All entries require digital files to be submitted (i.e. video, image or audio file). You will not be able to "Submit" an entry without an accompanying digital file.

Please carefully review the category descriptions and submission requirements for full details. It is recommended to save all digital files to your desktop, in the correct file formats, to facilitate this process.

All winning entries are published with a picture in the awards issue and featured at the awards gala. We do not contact any winners before the gala, therefore all entries must provide a screen grab or alternate image, as a .JPEG at 300dpi resolution, minimum of 3" wide.

4. Submit Entries

5. Pay Entry Fees

It is recommended that you complete all entries before paying your balance. To pay, click "Pay Online" beside your total balance owing on the "Account Summary" page. Full payment must be received by the submission deadline. Entries submitted without the appropriate submission fee will not be eligible for judging. Payments are only accepted online. MasterCard, AMEX and Visa are accepted. Cheques are not accepted.

For all payment inquiries, please contact Kate Wilkinson: Kate.Wilkinson@rci.rogers.com.

ENTER YOUR WORK

Co Chairs

Nicolas Marin

Nicolas
Marin

General Manager,
OMD Montreal

2015 Media Innovation Awards Videos


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nicolas marin

Nicolas Marin
General Manager,
OMD Montreal

Nicolas is the General Manager of OMD Montreal, a global leading media strategy firm. He is passionate about marketing effectiveness and how media contributes to broader business objectives. He played a key role in re-launching OMD Montreal, which has grown five-fold since his arrival in 2012.

His role is to manage client relationships and to support the team in developing media strategies for clients, including McDonald's, Infiniti, Reitmans, Standard Life and Bel Cheese. He has been in charge of the negotiation of several advertising agreements, the development of more than 40 research programs into market potential and the implementation of innovative approaches in media measurement.

Nicolas is highly involved in the media industry. He is president of the Quebec Media Directors Council, was President of the 2010 Infopresse Prix Media and was a member of the 2014 and 2015 MIAs juries. He was awarded the CTV Globemedia scholarship for his Master’s thesis at HEC Montréal on the impact of advertising clutter.

2015 MIAs WINNERS

2015 Jurors


Sponsors

For all sponsorship inquiries please contact: Jane Buckland, Sales Manager, by email or by phone at 416-764-1575.

Gold Sponsor
Rogers

2016 MIAs GALA

November 17th, 2016
6pm - 9pm
Fairmont Royal York Hotel
100 Front St West, Toronto, ON

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