Cocktail Reception Sponsor
2012 Symposium - Understanding Media Innovation
A special afternoon networking and learning event focused
on reviewing the best work from the 2012 Media
Innovation Awards, discussing how the winners produced
their successful campaigns and how the industry will define
media innovation in the months and years ahead.
This event will give attendees a better sense of what it
takes to win at the MIAs, but also provide valuable insight
on media innovation generally: the importance of innovation
thinking, how to overcome the challenges that make
innovation difficult and what do we even consider innovation
Attendees will learn; what kind of work caught the
judge’s eye, what turned the judges off, what they thought
about the entries themselves and how to improve your
chances of winning in 2013.
THE SHAW MEDIA INNOVATION CELEBRATION
MEDIA INNOVATION ON THE WORLD STAGE - LESSONS FROM CANNES
Mainardo de Nardis, CEO of OMD Worldwide and President of the Cannes Media Lions jury in 2012, will share some behind-the-scenes insights from France and will make a case for media innovation as teh driver of ROI for marketers.
To provide a little Canadian perspective, de Nardis will be joined by Sunni Boot, CEO of ZenithOptimedia Canada and a member of 2012 Media Lions jury.
STRAIGHT FROM THE JUDGES' MOUTH
A panel discussion and extended Q&A with some of the judges and co-chairs from the 2012 Media Innovations Awards
HOW DID THEY DO IT?
Short presentations from some of the big MIAs winners sharing insight into how they made their winning ideas a reality. (Speakers to be confirmed after the gala)
Director, Center on Global Brand Leadership
Columbia Business School
MEDIA INNOVATION: THE "BIG IDEA" IS NO LONGER ENOUGH
It may seem a paradox, but research shows that award winning media campaigns can actually be crafted from well-defined structures. The future of media innovation will come from using data, tehcnology, and partnerships to creatively reach high-interest audiences, promote sharing and advocacy, and deliver an overall experience that consumers (and clients) truly value.