2012 Media Innovation Awards
Welcome to the 2012 Media Innovation Awards.
In a world where traditional media models have crumbled, audiences have fragmented and fragmented again, and marketers are obsessed with proving the value of their investments, media innovation has become not just important but essential.
In this world, consumers are bombarded by messages while at the same time increasingly able to block out those messages they don’t want. Media professionals are called upon to deliver smart original thinking about how to shine brighter than the rest and connect brands to consumers in meaningful ways.
In this world, media innovation is the spark that sets advertising campaigns ablaze.
The Media Innovation Awards celebrate those professionals and that thinking.
Now in their 13th year, the MIAs have grown into Canada’s most prestigious and important media industry awards program.
The show honours the great and growing role media plays in the marketing mix and those responsible for the selection, deployment, and implementation of break-through advertising media programs.
Click here to review the winning work from 2011.
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