Welcome to the Gold Winners’ page, showcasing the best in innovation and creativity as awarded at the 2012 Media Innovation Awards, on Thursday November 16th.

Here are your Gold Winners' of 2012:

Newspaper
TITLE: Milk, a Natural Source of Comfort | AGENCY: Touché! PHD | CLIENT: Fédération des producteurs de lait du Québec

Newspaper
TITLE: Subaru: Re-Igniting the Passion | AGENCY: TeamSu Media | CLIENT: Subaru Canada Inc.

Video
TITLE: Ford Focus TimePlay | AGENCY: Mindshare | CLIENT: Ford Motor Company of Canada, LTD

Out-of-Home(traditional)
TITLE: Snuggled Outdoor | AGENCY: PHD Canada | CLIENT: The Sun Products Corporation

Ambient/Place-Based Media - Large Scale
TITLE: Art Heist | AGENCY: Red Urban | CLIENT: Volkswagen Canada

Ambient/Place-Based Media - Small Scale
TITLE: 2012 CR-V: Conveyor Belt | AGENCY: Jungle Media | CLIENT: Honda Canada, Inc.

Innovation in Experiential/Special Event/Stunts
TITLE: The Street House | AGENCY: Leo Burnett, Toronto | CLIENT: Raising the Roof

Innovation in Experiential/Special Event/Stunts
TITLE: Innovation That Excites - Altima Launch | AGENCY: OMD | CLIENT: Nissan Canada Inc.

Online Advertising/Experience
TITLE: Our Food, Your Questions. | AGENCY: OMD and DDB | CLIENT: McDonalds' Restaurants of Canada Ltd

Social Media
TITLE: Festive Finale | AGENCY: john st | CLIENT: Zellers Inc.

Social Media
TITLE: World's Most Valuable Social Network | AGENCY: GREY | CLIENT: Missing Children Society of Canada

Other Digital Media including Mobile Devices
TITLE: Infiniti JX Launch | AGENCY: OMD | CLIENT: Infiniti Canada Inc.

Integrated/Multichannel
TITLE: Recipe to Riches | AGENCY: Loblaw Companies Limited | CLIENT: Loblaw Companies Ltd

Content Integration and Sponsorship
TITLE: The Fab Life of Barbie | AGENCY: Aegis Media | CLIENT: Mattel Canada, Inc

Branded Content
TITLE: Recipe to Riches | AGENCY: Loblaw Companies Limited | CLIENT: Loblaw Companies Ltd

Fast Moving Consumer Goods/ Consumer Engagement
TITLE: a.b - A Personal Apology | AGENCY: Lowe Roche | CLIENT: Johnson & Johnson Inc.

Cars and Automotive Services
TITLE: Innovation That Excites - Altima Launch | AGENCY: OMD | CLIENT: Nissan Canada Inc.

Cars and Automotive Services
TITLE: Beetle AR | AGENCY: Red Urban | CLIENT: Volkswagen Canada

Charities, Health Care and Safety, Public Awareness
TITLE: Walk a Mile in Their Shoes | AGENCY: Marketel | CLIENT: Société Alzheimer de Québec

Niche Target and Multicultural
TITLE: New Pet Owner Acquisition Drive for Efficiency | AGENCY: ZenithOptimedia Canada | CLIENT: Nestlé Purina PetCare Company

Localisation Campaign
TITLE: Ottawa Beautification Plan | AGENCY: Jungle Media and Leo Burnett | CLIENT: IKEA Canada

Best of Show
TITLE: Innovation That Excites - Altima Launch | AGENCY: OMD | CLIENT: Nissan Canada Inc.

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Photos by: Jag Gundu
 
GOLD WINNERS SHOWCASED ON A DIGITAL BOARD

Astral Out-of-Home turned the spotlight on some of the event's biggest winners by uploading their pictures directly onto the Toronto Digital Network during the evening and into the next morning. This was a great way to showcase both the best in the industry and the Digital Network's flexibility and immediacy. We invite you to view Astral Out-of-Home’s stunt video to see how it was produced.




Produced by Astral OOH
Videography: Alex Viau and Beau Partlow
Photography: Jag Gundu
Music: Bear Mountain