Multicultural 2013

When the final numbers from the 2011 Census were released in October, they revealed just how multicultural this nation has become: one-fifth of the population — or 6.6 million people — reported speaking a foreign tongue at least some of the time in the home. With a million-plus speakers, Mandarin and Cantonese were most common followed by Punjabi at 460,000. The Census also saw huge upticks in speakers of Tagalog, Arabic, Hindi and Creole compared to the 2006 Census.

Marketing’s 5th Annual Multicultural Marketing Conference will answer these questions and help companies navigate the new numbers behind Canada’s diverse populace — through dynamic keynotes, never-beforeshared research findings, and case studies from blue-chip brands. Given multicultural has become the prime driver of growth for brands, it is an event not to be missed!


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