Privacy 2013

This is the era of “Big Data.” Ultra-connected consumers leave a trail of digital data-points wherever they go, providing marketers with enormous opportunities in terms of highly targeted communications. The right ad for the right person at the right time is becoming a reality.

But, this new era has also ignited a new and important conversation about privacy. It’s a tricky and still evolving subject, almost certain to be one of the hottest topics of 2013.

New regulations and guidelines are on the way, but consumers themselves are learning more about what the era of big data means and as they become more informed their attitudes about privacy could still be in flux. Will you be ready to change with them? This half-day conference will focus on the quickly changing rules of engagement in the digital era. A morning of discussion about how marketers can target their consumers without violating their privacy.

 

 
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