Agenda

TIME

PRESENTER

TITLE & TOPIC

7:30 – 8:30a

Breakfast and Registration

 

8:30 – 8:35a

Opening Remarks: Marketing

 

8:35 – 9:30a

Keynote Presentation

Mark Schaefer, Author, Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing

 

Return on Influence
Acclaimed college educator, business consultant and author of the hugely popular blog {grow} rated by Advertising Age as one of the top marketing blogs in the world, Mark Schaefer has emerged as a thought leader on social influence. Don’t miss his keynote in which he will demystify the complexities of social influence and the measurement of it, for audiences both new and well-versed in social media. Following his presentation, Mark will also engage in an extended Q&A with the audience.

9:30– 10:10a

Panel

Drew Bomhof, Samsung Canada Online Community Manager, Cheil Canada

Saul Colt, Head of Magic, Saul! - The Idea Integration Company

Dave Fleet, President of Digital, Edelman Toronto

Todd G. Hummel, SVP, Business Leader, Y&R Canada

The Calm, the Storm and the Branded Aftermath
Building on the opening keynote, this panel will look at how to take a growing social community and turn them into brand advocates. And what happens when things go wrong? Find out not only how to identify and cater to key influencers but also how to protect your brand when it comes under attack online. Get advice on targeting specific influencers, cultivating loyalty and handling attacks made by trolls from top brands and their community managers.

 

10:10 – 10:30a

Networking Break

 

10:30 – 11:00a

Research Presentation

Steve Levy, President, Market Research, Ipsos Reid

Digital Marketing Pulse Report

What do Canada’s top marketers and agencies think about social media? What are they doing? What will they be doing? What context do they operate under? In the seventh annual Digital Marketing Pulse report, the only survey of its kind that considers trends as seen by digital media practitioners, Steve Levy will present the social media results of this year’s study.

11:00a – 12:00p

Presentation - Speakers

 

 

Alex Ikonn, Co-Founder, Luxy Hair

 

 

Sorya Gaulin
Director of Corporate PR and Social Media, Four Seasons

 

Hugo Thibault, Director of Communications, L'Oréal Paris

 

Case Studies: Three fast-paced case studies of companies that used social media to increase exposure, develop a fan base and drive revenue.

 

The YouTube Generation - Creating Value and Increasing Profits 
How Luxy Hair went from 0 to half a million subscribers on YouTube and monetized the medium to turn itself into a multi-million dollar company. Case study will include a look at the importance of creating value for others and other key lessons on how businesses should approach the YouTube audience. 

 

High Tech, High Touch: How Luxury Brands can Leverage Social Media to Connect with Consumers Both On and Offline
Discover how Four Seasons uses the power of its brand and extensive digital footprint to connect innovative social media and content marketing programs with meaningful offline experiences for the global luxury weddings market.

The Simply Chic Toronto International Film Festival 2012 Cosmetic Collection
Thibault will present the case study behind the TIFF Cosmetic Collection from L'Oréal Paris, which was marketed nationally after fans voted on Facebook to determine the looks and products they wanted to see sold.

12:00 – 12:45p

Lunch

 

12:45 – 1:10p

Presentation

Lauren O’Neil, Associate Producer, Community and Social Media, CBC

The Culture of the Web
What’s a Reddit and why does everyone like kittens so much? Hosted by CBC Community staffer Lauren O’Neil/blogger blondebot Lauren O’Nizzle this session aims to teach you what you don’t know about the web. ROI and SEO are important, but so are LOL and YOLO. Learn the culture of today’s marketplace, the web, in this Internet crash course.

 

1:10 – 1:45

Panel

James Clarke, Digital & Social Media Marketing Manager, Maple Leaf Foods Inc.

Julie Cole, Co-Founder, Mabel’s Labels

Adrienne Connell, Digital Strategist, High Road Communications

Kenny Yum, Managing Editor, Huffington Post Canada

Is the blogger backlash real?
A debate on the merits of blogger outreach programs. We ask agencies and brand marketers about the opportunities and challenges of influencer and blogger programs and discuss the value of the ROI they create.

1:45-2:15

Panel

Renny Monaghan
Vice-President, Marketing, Salesforce.com Canada

Erin Bury, Managing Editor, BetaKit

Gary Fearnall, Director of Global Marketing Solutions, LinkedIn Canada

What’s Next?
In the growing chaos of the social space, how does a marketer keep up? What are the trends to follow and which ones to forget? Are we still all connected or is the social world headed towards a private circle of trust? Hear predictions on the social space from experts with the numbers to back up their crystal balls.

2:15 – 2:30p

Networking Break

 

 

2:30-3:00p

 

Panel

Steve Buors, CEO and Co-Founder, Reshift Media

David Jones, VP, Social Strategy, Blast Radius Toronto

Jaime Stein, Manager, Social Media, ING DIRECT

 

The Social Advertising Conundrum

A much-needed analysis of the different options available to target your customers, fans or readers and discussion on how social advertising fits into your overall social media strategy.

3:00 – 3:30p

Presentation

Brian Sirgutz, SVP of Social Impact, AOL & Huffington Post Media Group

CSR and Social Media

Alongside Arianna Huffington, Brian oversees all-cause related content across the AOL/Huffington Post, including the green and education sections. In his presentation, he will speak to the emerging forms of social and how to drive programs that use social media for positive impact and corporate social responsibility programs.

3:30 – 4:15p

Closing Keynote

Maggie Fox, CEO, Social Media Group

Why Marketers Will Rule the World

Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.

4:15 – 4:20p

Closing Remarks: Marketing

 

 

 
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