SOCIAL MEDIA MARKETING CONFERENCE
Social media is evolving at a dramatic pace. This is not an area where anyone can afford to stand still. Brands are building up the capacity in house but are they getting it right and how many firms are waking up to the fact that a 22-year junior staffer might actually have more influence on the brand than all those VPs going to meetings all the time? Who really owns social — the brand or agencies? What are the best corporate practices in the field — we hear from brands in the auto sector, CPG and the banks. How are the social giants evolving their platforms and ad offerings to capture even more ad spend.
Where is it going next? Find out here.
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