Please read carefully for changes that have been made to the 2015 category listing.
1. Television Single: 30 Seconds and Under
2. Television Campaign: 30 Seconds and Under – Maximum of three ads
3. Television Single: Over 30 Seconds
4. Television Single – Small Budget: Total production cost must not exceed $80,000
5. Television Campaign – Small Budget: Campaigns where total production does not exceed $80,000 for each execution. Maximum of three ads.
6. Online Single: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e.g. YouTube) by marketers or agencies.
7. Online Campaign: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e.g. YouTube) by marketers or agencies. Maximum of three ads.
8. Other Broadcast Single or Campaign: Film shot for platforms other than online or television, including cinema and mobile. Judges will give special consideration to film created with the platform in mind.
9. Radio Single
10. Radio Campaign: Maximum of three ads.
11. Magazine Single
12. Magazine Campaign
13. Newspaper Single
14. Newspaper Campaign
15. Business Press Single: Ads appearing in either magazines or newspapers devoted primarily to business.
16. Business Press Campaign: Ads appearing in magazines and/or newspapers devoted primarily to business. May be newspaper, magazine or a combination of both. Maximum of three ads.
OUT-OF-HOME (Including Digital Executions)
17. Transit/Posters Single
18. Transit/Posters Campaign: Maximum of three ads.
19. Billboard Single
20. Billboard Campaign: Maximum of three ads.
21. Non-Standard Format Single: Advertising that cannot be separated from its environment (i.e. floor advertising, wraps, wall murals, subway domination, and mobile media).
22. Non-Standard Format Campaign: Advertising that cannot be separated from its environment (i.e. floor advertising, wraps, wall murals, subway domination, and mobile media). Maximum of three files.
23. Small Scale Ambient: Includes but not limited to: bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage.
24. Large Scale Ambient: Includes but not limited to: airports, subway stations, cinemas, arenas, washrooms, or fitness centres.
25. Point of Purchase Single: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions.
26. Point of Purchase Campaign: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions. Maximum of three executions.
27. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. NOTE: A 2-minute submission video is required.
28. Online Single
29. Online Campaign: Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a microsite, email or email campaign. Overview must describe all aspects of the campaign and its intent.
30. Websites/Microsites – Advertising: Created for a campaign with fixed start and end point.
31. Websites/Microsites – Corporate: The website for a brand or company for an indefinite time period.
32. Best Use of Social Media: Any campaign designed to leverage social media (Facebook, Twitter, Foursquare) to achieve the marketer’s goals.
33. Apps/Mobile: Mobile content developed for either purpose of a mobile application (iPhone/BlackBerry/Android etc.) or mobile website.
34. Games: Any program using online gaming (online, mobile, casual, etc.) to create an engaging experience for the target audience and achieve the marketer’s objectives.
35. Creative Use of Technology: Interactive tools, downloadable or online tools e.g. screensavers, widgets, tickers, calendars, diaries, counters, calculators, etc.
Refers to advertising paid for by governments, institutions or corporations to promote a public service message or ads created on behalf of registered not-for-profit organizations. *All public service and not-for-profit advertising must be entered in this category and cannot be entered in any other categories.
36. Film Single
37. Film Campaign
38. Radio Single
39. Radio Campaign
40. Press Single
41. Press Campaign
42. Out-of-Home/Ambient Single
43. Out-of-Home/Ambient Campaign
45. Branded Content (see definition below)
47. Collateral Single or Campaign: Promotional greeting cards, calendars, letterhead, business promotion material, packaging, etc.
48. Self-Promotion: Any work in any medium created solely to promote the agency itself.
49. Integrated Campaign: A single campaign with executions across at least three different media.
50. Branded Content: Entertaining or informative content with highly branded qualities. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends an advertising or branding message into a third-party content stream.
51. Logo/Corporate Identity
52. Annual Reports (Print and/or Digital)
53. Brochures/Print Collateral
54. Environmental Graphics: Everything from traditional building signage to way-finding systems, to immersive installations.
56. Information Graphics: Graphics intended to bring clarity and meaning to data through visualization.
These award categories will be judged independently from the Marketing Awards, but will be presented at the Marketing Awards Gala in June 2015.
57. Original Television/Broadcast
58. Original Print
59. Original Online
60. Original Integrated: Including outdoor, point-of-sale, mobile etc.
61. Adapted: Single or Campaign
62. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions.
CLIENT OF THE YEAR
63. Client of the Year: This may be awarded by at the jury’s discretion based on total performance across all categories. No submissions required.