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    2015
    MARKETING
    AWARDS

    June 4th, 2015
    The Carlu, 444 Yonge Street, Toronto
    Cocktail Reception: 6:00pm
    Followed by Dinner and Awards Show

    GALLERY
      

Welcome to the 2015 Marketing Awards

Now in their 93rd year, the Marketing Awards recognize the preeminent work of Canada’s advertising and communications industry. Marketing’s golden M trophies have become synonymous with gold standard creativity and campaigns.

Tickets to the Marketing Awards Gala, June 4th at The Carlu in Toronto, are now available for purchase. Please see the "Gala Tickets" section of this site.

ENTRIES

Welcome

The Call for Entries for the 2015 Marketing Awards has now closed.

For questions regarding future submissions and other Marketing events, please contact Kate Wilkinson, Events Editor: Kate.Wilkinson@marketingmag.rogers.com

Fees & Disclaimers

Entry fees are non-refundable. If payment is not received, entries will not move to the judicial stage.

Payment Options:

Credit Card (American Express, Mastercard, Visa)
Cheques are not accepted.

For payment inquiries, please contact Merv McGrath: Merv.McGrath@rci.rogers.com

Disclaimer

All entries become property of Marketing and will not be returned. Marketing will not be held liable for loss of any entry for any reason.

The entrant grants permission to show, duplicate or play entries as Marketing deems appropriate.

Marketing will grant permission to publications, broadcasters and/or web publishers to air or reproduce an entry as part of editorial coverage relating to the Marketing Awards. By entering the Marketing Awards, the entrant agrees to obtain any permissions or clearances and to absorb talent or other residual charges incurred by the inclusion of their entry in any program as required.

Marketing may prepare and distribute a videotape, CD, DVD, conventional or online transmission broadcast of any and all entries. This product may be sold by Marketing and purchasers would agree not to duplicate, sell or broadcast any portion of the product.

FEES

* Provincial tax rates not included.

FILM

Television Single: 30 Seconds and Under   $225.00
Television Campaign: 30 Seconds and Under   $315.00
Television Single: Over 30 Seconds   $225.00
Television Single: Small Budget   $225.00
Television Campaign: Small Budget   $315.00
Online Single   $225.00
Online Campaign   $315.00
Other Broadcast Single   $225.00
Other Broadcast Campaign   $315.00

RADIO

Radio Single   $225.00
Radio Campaign   $315.00

PRESS

Magazine Single   $225.00
Magazine Campaign   $315.00
Newspaper Single   $225.00
Newspaper Campaign   $315.00
Business Press Single   $225.00
Business Press Campaign   $315.00

OUT-OF-HOME

Out of Home Transit/Posters Single   $225.00
Out of Home Transit/Posters Campaign   $315.00
Out of Home Billboard Single   $225.00
Out of Home Billboard Campaign   $315.00
Out of Home Non-Standard Format Single   $225.00
Out of Home Non-Standard Format Campaign   $315.00
Small Scale Ambient   $225.00
Large Scale Ambient   $315.00
Point of Purchase Single   $225.00
Point of Purchase Campaign   $315.00
Experiential/Stunts/Events   $225.00

DIGITAL

Online Single   $225.00
Online Campaign   $315.00
Websites/Microsites - Advertising   $225.00
Websites/Microsites - Corporate   $225.00
Best Use of Social Media   $315.00
Apps/Mobile   $225.00
Games   $225.00
Creative Use of Technology   $225.00

PUBLIC SERVICE

Public Service Film Single   $225.00
Public Service Film Campaign   $315.00
Public Service Radio Single   $225.00
Public Service Radio Campaign   $315.00
Public Service Press Single   $225.00
Public Service Press Campaign   $315.00
Public Service Out-of-Home/Ambient   $315.00
Public Service Online   $225.00
Public Service Branded Content   $225.00
Public Service Integrated   $315.00

COLLATERAL/DIRECT

Collateral Single   $225.00
Collateral Campaign   $315.00

SELF-PROMOTION

Self-Promotion   $225.00

INTEGRATED

Integrated Campaign   $315.00

BRANDED CONTENT

Branded Content   $225.00

DESIGN

Logo/Corporate Identity   $115.00
Annual Reports (Print and/or Digital)   $115.00
Brochures/Print Collateral   $115.00
Environmental Graphics   $115.00
Packaging   $115.00
Information Graphics   $115.00

MULTICULTURAL MARKETING

Original Television/Broadcast   $225.00
Original Print   $225.00
Original Online   $225.00
Original Integrated   $315.00
Adapted: Single   $225.00
Adapted: Campaign   $315.00
Experiential/Stunts/Events   $225.00

Eligibility

All entries must have been conceived and created by people working in the Canadian advertising/communications industries. Entries must have run all or in part between March 1st, 2014 and February 27th, 2015. If not, entries will be disqualified at the discretion of the judging committee and Marketing. Marketing is not responsible for any entrant submission error. The decision of the judging committee and Marketing is final. Full credits must be listed for each entry. (Note: Credits as entered will be used for the awards book and trophies/certificates. Be sure to confirm before submitting.) All decisions by the judges regarding eligibility and awards are final.

International Work

Any work primarily conceived and created by people working in the Canadian advertising and/or media industry for clients outside of Canada, or that is executed outside of Canada, is eligible.

French Language Entries

Marketing accepts French language entries, but to ensure they are given full and fair consideration by the entire jury each French entry must be accompanied by an English-language translation. Agencies submitting French-language entries are urged to follow the practice common with major international awards programs and produce versions of commercials and ads that have been dubbed and re-typeset in English.

Categories

Please read carefully for changes that have been made to the 2015 category listing.

FILM

1. Television Single: 30 Seconds and Under
2. Television Campaign: 30 Seconds and Under – Maximum of three ads
3. Television Single: Over 30 Seconds
4. Television Single – Small Budget: Total production cost must not exceed $80,000
5. Television Campaign – Small Budget: Campaigns where total production does not exceed $80,000 for each execution. Maximum of three ads.
6. Online Single: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e.g. YouTube) by marketers or agencies.
7. Online Campaign: Any video that was shot specifically for online distribution. May include video uploaded to social networking sites (e.g. YouTube) by marketers or agencies. Maximum of three ads.
8. Other Broadcast Single or Campaign: Film shot for platforms other than online or television, including cinema and mobile. Judges will give special consideration to film created with the platform in mind.

RADIO

9. Radio Single
10. Radio Campaign: Maximum of three ads.

PRESS

11. Magazine Single
12. Magazine Campaign
13. Newspaper Single
14. Newspaper Campaign
15. Business Press Single: Ads appearing in either magazines or newspapers devoted primarily to business.
16. Business Press Campaign: Ads appearing in magazines and/or newspapers devoted primarily to business. May be newspaper, magazine or a combination of both. Maximum of three ads.

OUT-OF-HOME (Including Digital Executions)

17. Transit/Posters Single
18. Transit/Posters Campaign: Maximum of three ads.
19. Billboard Single
20. Billboard Campaign: Maximum of three ads.
21. Non-Standard Format Single: Advertising that cannot be separated from its environment (i.e. floor advertising, wraps, wall murals, subway domination, and mobile media).
22. Non-Standard Format Campaign: Advertising that cannot be separated from its environment (i.e. floor advertising, wraps, wall murals, subway domination, and mobile media). Maximum of three files.
23. Small Scale Ambient: Includes but not limited to: bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage.
24. Large Scale Ambient: Includes but not limited to: airports, subway stations, cinemas, arenas, washrooms, or fitness centres.
25. Point of Purchase Single: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions.
26. Point of Purchase Campaign: Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last minute purchasing decisions. Maximum of three executions.
27. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. NOTE: A 2-minute submission video is required.

DIGITAL

28. Online Single
29. Online Campaign: Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a microsite, email or email campaign. Overview must describe all aspects of the campaign and its intent.
30. Websites/Microsites – Advertising: Created for a campaign with fixed start and end point.
31. Websites/Microsites – Corporate: The website for a brand or company for an indefinite time period.
32. Best Use of Social Media: Any campaign designed to leverage social media (Facebook, Twitter, Foursquare) to achieve the marketer’s goals.
33. Apps/Mobile: Mobile content developed for either purpose of a mobile application (iPhone/BlackBerry/Android etc.) or mobile website.
34. Games: Any program using online gaming (online, mobile, casual, etc.) to create an engaging experience for the target audience and achieve the marketer’s objectives.
35. Creative Use of Technology: Interactive tools, downloadable or online tools e.g. screensavers, widgets, tickers, calendars, diaries, counters, calculators, etc.

PUBLIC SERVICE

Refers to advertising paid for by governments, institutions or corporations to promote a public service message or ads created on behalf of registered not-for-profit organizations. *All public service and not-for-profit advertising must be entered in this category and cannot be entered in any other categories.

36. Film Single
37. Film Campaign
38. Radio Single
39. Radio Campaign
40. Press Single
41. Press Campaign
42. Out-of-Home/Ambient Single
43. Out-of-Home/Ambient Campaign
44. Online
45. Branded Content (see definition below)
46. Integrated

COLLATERAL/DIRECT

47. Collateral Single or Campaign: Promotional greeting cards, calendars, letterhead, business promotion material, packaging, etc.

SELF-PROMOTION

48. Self-Promotion: Any work in any medium created solely to promote the agency itself.

INTEGRATED

49. Integrated Campaign: A single campaign with executions across at least three different media.

BRANDED CONTENT

50. Branded Content: Entertaining or informative content with highly branded qualities. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends an advertising or branding message into a third-party content stream.

DESIGN

51. Logo/Corporate Identity
52. Annual Reports (Print and/or Digital)
53. Brochures/Print Collateral
54. Environmental Graphics: Everything from traditional building signage to way-finding systems, to immersive installations.
55. Packaging
56. Information Graphics: Graphics intended to bring clarity and meaning to data through visualization.

MULTICULTURAL MARKETING

These award categories will be judged independently from the Marketing Awards, but will be presented at the Marketing Awards Gala in June 2015.

57. Original Television/Broadcast
58. Original Print
59. Original Online
60. Original Integrated: Including outdoor, point-of-sale, mobile etc.
61. Adapted: Single or Campaign
62. Experiential/Stunts/Events: Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions.

CLIENT OF THE YEAR

63. Client of the Year: This may be awarded by at the jury’s discretion based on total performance across all categories. No submissions required.

Requirements and Specifications

Please be sure to follow these requirements. Entries that do not comply will be disqualified without refund.

For any entry file formatting questions, please contact: marketingawards@adbeast.com

Winning entries are published with a picture in the awards issue and featured at the awards gala. We do not contact any winners before the gala, therefore all entries must provide a screen grab or alternate image, as a .JPG at 300dpi resolution, minimum of 3" wide. Also, please note that Integrated Campaign, Public Service Integrated Campaign, Experiential and Event Marketing, and Branded Content categories require a video presentation, maximum of two (2) minutes in length, detailing the campaign. In each video all elements of the campaign or program must be included with a clear summary of the rationale for the campaign and underlying strategy. For each entry a supporting document, known as the Case Document, may be included (a template for this document is available for download on the entry site) but judges will not be required to review the documents in every case since submissions should be judged on intended consumer experience. However, in some cases, further context or clarification will be required. This document can be submitted and judges will be reminded to check for the documents in cases where they have questions. This document should also be used for Digital Categories where summaries and navigation paths are necessary.

Digital Category Requirements

1. All entries must provide a URL that will either take the judges directly to the entry, or to a non-branded landing page hosting all entry elements (including video). Include any necessary user identification and passwords and note if there are any specific requirements (preferred browsers, applications, etc.) Archived entries are also accepted. If you are submitting a case study video, it must be no longer than two (2) minutes in length. Please refer to the spec requirements below.

2. Case Documents must be completed in the provided Microsoft Word document template (available for download on the entry site – see the “Enter” tab under the “Entries” section of this site). Once complete, save your document as a .PDF and upload it to your entry profile using the “Case Document” file type. In a maximum of 300 words, the following information is recommended:

  • Scenario Overview and Challenges Faced
  • Target Audience
  • Objectives
  • Solution

3. All entries require a concise navigation outlining a path for judges to follow (within the same .PDF template as the overview). While it is understood that the consumer would not have had a navigation to lead them through a site, judges have a large volume of entries to evaluate in a short period of time. Your navigation will ensure judges do not overlook an important aspect of the entry.

Judging requires sites to be active from entry time until the end of December. Judges are encouraged to revisit sites that are experiencing temporary difficulties; however prolonged lapses of server availability may forfeit a site’s opportunity for consideration. Marketing will host a link to the 2015 Marketing Awards winners throughout 2015 so winners are encouraged to keep sites active until December 31st, 2015.

Other Submission Requirements, by Category:

Public Service: Video, audio and/or images, depending on the category.
Collateral: Images. Maximum of three files per entry.
Self-Promotion: Video, audio or images accepted.
Integrated: Case video, maximum two minutes in length.
Branded Content: Video, audio and/or image files accepted.
Multicultural: Video, audio and/or images, depending on the category. Aside from the samples of the work, each Multicultural entry requires a written component of up to 300 words. These written submissions should include: the target demographic, the media used to reach that demo, and most importantly, the strategy underlying the campaign. The strategy outline should include a clear explanation of the creative executions as well as cultural nuances of the creative that may be unknown or missed by judges not from the target demographic.
Design: Images – maximum of three files per entry.

Specifications:

Video Files:

  • QuickTime H.264
  • .MOV
  • 4:3 NTSC (640x480) or 16:9 NTSC (720x404)
  • 8 Mbps
  • 16 Bit, Stereo, 48 000 khz

Please provide Hi-Res H.264 QuickTime (.MOV) files when adding videos to your entries. The system will only accept videos in the “.MOV” QuickTime format.

Image Files:
PDF:

PDF for Print, Graphics, Editorial
File Type: .PDF
Format: Single Page Hi-Res .PDF
Maximum Size: 11x17 inches

Please ensure only single page .PDF files are submitted. If multi-page .PDF files are submitted only the first page will be visible to the judges.

OR

JPEG
File Type: .JPG
Format: 72dpi
Maximum Size: 11x17 inches

Interactive:

Please provide an active URL as well as a username and password if applicable. The URL must still be active at time of judging. Please also submit up to five (5) screen grabs (.JPG) of your interactive entry.

Audio Files (Radio Entries):

Must be supplied as .MP3 files that are Stereo, 128 Kbps.

Case Document/Submission Brief:

If you are providing this (optional) submission document, please upload your Case Document/Submission Brief in .PDF format. Choose “Case Document” as the file type before uploading.

Enter Your Work

We welcome and encourage your submissions to the 2015 Marketing Awards. Following the instructions on how to enter, you will find a link that directs you to our Entry Site.

For technical questions related to the Entry Site, please contact marketingawards@adbeast.com

EXTENSION: THE FINAL DEADLINE TO ENTER THE MARKETING AWARDS IS Friday, March 13th, 5:00pm EST.

For questions regarding submissions, please contact Kate Wilkinson, Events Editor Kate.Wilkinson@marketingmag.rogers.com

How to Enter:

The entry form is fully completed and submitted online. The steps below outline exactly how to enter. Please read over the category definitions and restrictions as well as the material requirements before you begin.

1. Register an Account

You must register an account to submit an entry. By registering you will be able to track your progress, see what you’ve submitted and view a running total of your entry fees. You will also be able to save an entry in progress and complete it at a later date.

2. Create Your Entries

Click “Add New Entry.” Complete the entry form in full. Be accurate and complete with your credits, as this information will be publicized, exactly as entered, for winning entries.

Features:

  • You can save an incomplete entry at any time and return to complete it at a later time
  • You may delete an “In Progress” entry at any time
  • You can review the details of a “Submitted Entry” or “In Progress” entry by selecting the “Edit” button beside it from the list on your summary page
  • Editing a “Submitted Entry” will move it back into your “In Progress” entries. You must select the “Submit” button at the bottom after you edit your entry in order to move it back into the “Submitted Entries” portion of your “Account Summary” page – otherwise it will not be considered as submitted and will not be included in the entries to be judged
  • Once submitted, an entry cannot be deleted but you can revise the credits or replace the digital files uploaded
  • Your entry fees will be automatically calculated and a running total displayed

3. Upload Digital Files

All entries require digital files to be submitted (i.e. video, image or audio file). You will not be able to “Submit” an entry without an accompanying digital file.

Please carefully review the category descriptions and submission requirements for full details. It is recommended to save all digital files to your desktop, in the correct file formats, to facilitate this process.

All winning entries are published with a picture in the awards issue and featured at the awards gala. We do not contact any winners before the gala, therefore all entries must provide a screen grab or alternate image, as a .JPEG at 300dpi resolution, minimum of 3" wide.

4. Submit Entries

Once an entry is complete, click on that entry on your “Account Summary” page. Review the information and select the “Submit” button at the bottom of the entry form. After you select the “Submit” button, you will be taken to a confirmation page that lists all of your entry’s details.

If you need to revise your entry information, select the “Back to Entry Form” button. If all of your information is correct, select the “Confirm Entry” button. Once you “Confirm Entry,” the entry is submitted.

5. Pay Entry Fees

It is recommended that you complete all entries before paying your balance. To pay, click “Pay Online” beside your total balance owing on the “Account Summary” page.

Full payment must be received by the submission deadline. Entries submitted without the appropriate submission fee will not be eligible for judging. Payments are only accepted online. MasterCard, AMEX and Visa are accepted. Cheques are not accepted.

For all payment inquiries, please contact Merv McGrath: Merv.McGrath@rci.rogers.com.

Register Now

Winners Gallery

CO-CHAIRS & JURY

  • All
  • Co-Chairs
  • Jury
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Peter Ignazi

Senior Vice President and Executive Creative Director at BBDO Toronto

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Judy John

CEO and Chief Creative Officer at Leo Burnett Canada

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Peter Ignazi, Senior Vice President and Executive Creative Director at BBDO Toronto
Peter Ignazi is SVP, Executive Creative Director of BBDO Toronto. But he wasn’t born in that position. Along the way he became a research chemist for Dow Chemical in Germany, acquired an MBA from McGill University, and worked as a copywriter at such Toronto agencies as Taxi and Downtown Partners DDB. He also spent a couple of years in New York as Creative Director and Partner in Amalgamated Advertising. Peter has judged many national and international shows and has won every major advertising award including Cannes lions, Clios and One Show pencils. In 2013, Peter was ranked as the #1 Creative Director in Canada by Strategy Magazine and has twice been included in the top ten list of most awarded copywriters in the world by Boards magazine and The Gunn Report. Since Peter became Executive Creative Director, BBDO has been named Agency of the Year by both Strategy magazine and the Advertising and Design Club of Canada.

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Judy John, CEO and Chief Creative Officer at Leo Burnett Canada
Judy began her career as a copywriter, honing her craft at agencies ranging from small independent shops to large multinationals, to running her own company. In 1999, Judy joined Leo Burnett Canada as Chief Creative Officer and in 2011 added the Chief Executive Officer title. She also sits on the Leo Burnett Worldwide Creative Council.

Under her direction, Leo Burnett Toronto has been recognized nationally and globally, winning at virtually every show. Highlights include: winning the first-ever Digital D&AD Black Pencil, the most awarded billboard campaign in the world in 2009, winning the Design Agency of the Year at Young Guns in 2012, and the Advertising and Design Club of Canada in both 2012 and 2014.

Judy was ranked the #1 Creative Director in Canada in Strategy magazine in 2014, which she’s won for three of the last five years. She’s judged top international awards shows including Cannes, D&AD, The One Show, and the London International Awards. She has also chaired juries at the ADC and Clios. This June, Judy will have the honour of being the Direct Jury President at Cannes.

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2015 Jury
(Back Row L-R)
Michael Murray, SapientNitro
Todd Blevins, Trampoline Branding
Dean Lee, DDB Vancouver
Todd Mackie
Pascal de Decker, Taxi Montreal
Linda Carte, BBDO Toronto
Christina Yu, Red Urban

(Front Row L-R)
Andrée-Anne Hallé, LG2
Hannah Smit, John St.
Izzy DeBellis, Naked Communications
Jon Flannery, FCB Toronto
Helen Pak, Havas
Irene Pau, Rethink

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Design Jury (L-R)
Hunter Tura, Bruce Mau Design
Christine Faulhaber, Faulhaber Communications
Krystal Koo, Dream

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Multicultural Jury (L-R)
Keka DasGupta, DDB Toronto
Irene Ho, Maple Diversity Communications
Mike Welsh, Barrett and Welsh
Irfan Khan, AdGro Communications
Jessica Borges, Dyversity Communications Inc.
Milind Shirke, Ethos Communications
Gautam Nath, Balmoral Multicultural Marketing

MARKETING AWARDS GALA TICKETS

Individual Ticket
$350 + HST

Table of 10
$3200 + HST

BUY TICKETS

Venue

The Carlu 444 Yonge Street, Toronto
Cocktail Reception: 6:00pm
Followed by Dinner and Awards Show

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