Marketing Awards : les derniers finalistes

À une semaine du gala, découvrez qui est en lice pour les campagnes sociétales et multiculturelles, entre autres.

Le gala des Marketing Awards approche à grands pas. Découvrez la dernière liste de finalistes, dans les catégories des campagnes sociétales, multiculturelles, autopromotions, «repousser les limites», campagne intégrée et contenu de marque.

À noter que la catégorie multiculturelle a été introduite l’an dernier, et que d’autres sous-catégories ont été ajoutées cette année, comme Stunt/Expérientiel/Événements. Une catégorie Contenu de marque a aussi été ajoutée dans les Campagnes sociétales.

Les Marketing Awards se tiennent le vendredi 7 juin à Toronto. Pour acheter des billets.

PUBLIC SERVICE FILM SINGLE

75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Anonymous–DDB Toronto and Michael Communications

Brain Scan–Rethink and Alzheimer Society of BC

Dear 16-year-old me–Evidently and David Cornfield Melanoma Fund

Dragonfly–LG2 and Ministère de la Santé et des Services sociaux du Québec

Goat Milk Machine–Dare and Toronto Jewish Film Festival

Granny Call Centre–John St. and WWF

Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Running–BBDO Toronto and Canadian Paralympic Committee

Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

PUBLIC SERVICE FILM CAMPAIGN

Excessive Gambling–LG2 and Ministère de la Santé et des Services sociaux du Québec

Like Me/Heels-Flats/First Time–DDB Vancouver and Big Sisters of BC Lower Mainland

Mandeep/Shane/75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Toques That Make You Look Good: Dentist/Same Outfit/Water Bottle–Leo Burnett and Raising the Roof

PUBLIC SERVICE RADIO SINGLE

Don’t Call and Drive–Leo Burnett and Durham College

Not Safe–DDB Toronto and Michael Communications

Watching–DDB Toronto and Michael Communications

PUBLIC SERVICE RADIO CAMPAIGN

Plenty of Syph Radio–Calder Bateman Communications and Alberta Health Services

Watching/Not Safe/Nightmare–DDB Toronto and Michael Communications

PUBLIC SERVICE PRESS/OUT OF HOME SINGLE

Bring the Billboard to Life–LG2 and Quebec Region Health and Social Services Agency

How She Is–Cossette and Anorexia and Bulimia Quebec

Nothing But Potential: Down Here–Leo Burnett and Raising the Roof

Nothing But Potential: Chair–Leo Burnett and Raising the Roof

Nothing But Potential: Lost Cat–Leo Burnett and Raising the Roof

Nothing But Potential: Walk Faster–Leo Burnett and Raising the Roof

Oil Poster–Rethink and Dogwood Initiative

Remember–DDB Toronto and The Historica-Dominion Institute

Say Your Prayer–BOS and Catholic Church of Montreal

Scratch n Save Adoptions Card–John St. and WWF

Stick Family Decals–Free and Mothers Against Drunk Driving Edmonton

Unstoppable–BBDO Toronto and Canadian Paralympic Committee

PUBLIC SERVICE PRESS/OUT OF HOME CAMPAIGN

Bob, Jerry, Brody–DDB Vancouver and BCSPCA

Excessive Gambling– LG2 and Ministère de la Santé et des Services sociaux du Québec

Early Detection–BBDO Toronto and Ministry of Health and Long Term Care

Nothing But Potential: Chair/Plant/Potato–Leo Burnett and Raise the Roof

Nothing But Potential: Lost Cat/Bus Shelter/Rebellious–Leo Burnett and Raise the Roof

PUBLIC SERVICE ONLINE

@Random Documentary Project for Tourette Syndrome–Saatchi & Saatchi and Tourette Syndrome Foundation of Canada

Blank–Marketel McCann-Erickson and Société Alzheimer de Québec

Commenting Could be Risky–Cossette and Amnesty International

Excessive Gambling–LG2 and Ministère de la Santé et des Services sociaux du Québec

Granny Call Centre–John St. and WWF

Hand–LG2 and Société de Sauvetage

PlentyofSyph.com–Calder Bateman Communications and Alberta Health Services

Commenting Could Be Risky–Cossette and Amnesty International

Make the Call–Marshall Fenn and Boost For Kids

PUBLIC SERVICE BRANDED CONTENT

75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Ethan–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

In the Uniform–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada

Your Man Reminder–John St. and Rethink Breast Cancer

PUBLIC SERVICE INTEGRATED

Excessive Gambling–LG2 and Ministère de la Santé et des Services sociaux du Québec

Granny Call Centre–John St. and WWF

Life Saving Society Campaign–LG2 and Société de Sauvetage

Plenty of Syph–Calder Bateman Communications and Alberta Health Services

Stick Family Campaign–Free and Mothers Against Drunk Driving

MULTICULTURAL–ORIGINAL TELEVISION

This is not tea, this is my chai–Nexus Multicultural Communications Inc. and Harris Freeman & Co.

Telus “Diwali” Hinglish–Response Advertising and Telus

CNY Red Envelope–Monsoon Communications Inc. and Loblaw Companies Ltd.

Loblaw Vikram Vij–Monsoon Communications Inc. and Loblaw Companies Ltd.

RCSS “Fantasy Shopping” Chinese New Year–Monsoon Communications Ltd. and Loblaw Companies Ltd.

Bollywood on your mind?–Dyversity Communications and Rogers Communications

MULTICULTURAL-ORIGINAL PRINT

The Golden Dragon–AV Communications/Cundari and BMW Canada

Cashew Chicken Nails–Captus Advertising and Chrysalis Dental Centre

I am Mehndi Television–Nexus Multicultural Communications Inc. and FDR Media Group Inc.

Red Envelop–AV Communications/ Cundari and BMW Canada

MULTICULTURAL-ORIGINAL ONLINE

Feel the Beauty Korres–DDB Canada/Tribal Toronto and Johnson & Johnson Inc.

Kraft Bilingual Ch/Eng Website–K&L Advertising and Kraft Canada Inc.

Knorr Chinese New Year–Dyversity Communications and Unilever

MULTICULTURAL-ORIGINAL INTEGRATED

5 For 50–AV Communications Inc. and Western Union Financial Services Canada

Roger Bollywood. Anywhere. Anytime–Dyversity Communications and Rogers Communications

Great Foods Vikram Vij–Monsoon Communications and Loblaw Companies Ltd.

MULTICULTURAL-ADAPTED SINGLE/CAMPAIGN

Pow Wow–LG2 and Ministère de la Santé et des Services sociaux du Québec

Fishing–LG2 and Ministère de la Santé et des Services sociaux du Québec

Excessive Gambling–LG2 and Ministère de la Santé et des Services sociaux du Québec

Moving Money For Better–AV Communications and Western Union Financial Services

COLLATERAL SINGLE

Chris Tarry CD “Rise of the Story”–Rethink and Chris Tarry

Iceberg Ice Cube Trays–Rethink and Offsetters

Joy of Finger Cooking–Taxi Toronto and Boston Pizza International

Kit Kat Business Card–JWT Toronto and Nestle Canada Inc.

Smith Menu–Leo Burnett and Smith Restaurant + Bar

Wiser’s He-Coy Bags–John St. and Corby Distilleries Ltd.

COLLATERAL CAMPAIGN

James Ready’s Drinkers of Awesomeness Bottles–Leo Burnett and James Ready

Movember–Crispin Porter + Bogusky and Molson Coors

Torontoland Map–Crispin Porter + Bogusky and Tourism Toronto

SELF PROMOTION

Catvertising–John St.

Few Were Chosen–Leo Burnett

The Free Store–Free

The Rake–Cloudraker

Rethink Scholarship at Langara College–Rethink

Valentines–Grip Ltd.

A Very Qualitative Christmas–Dare

PUSHING THE BOUNDARIES

Contagion: Bacteria Billboard–Lowe Roche/Amuse Atelier and Warner Bros. Canada

Edward Pond’s Creative Chef–Taxi Canada and Edward Pond

La Carnita–One Method Digital + Design and La Carnita

A Personal Apology (just for you)–Lowe Roche/Amuse Atelier and Johnson & Johnson Inc.

Spirit Tree–DDB Toronto and Canadian Tire

INTEGRATED CAMPAIGN

1M Launch–Cundari and BMW Canada

Adidas All In Campaign–Sid Lee and Adidas

Art Heist–Red Urban and Volkswagen

The City You Never Knew You Wanted–Crispin Porter + Bogusky and Tourism Toronto

Gazette: Words-Matter.ca–BleuBlancRouge and Montreal Gazette

James Ready Spelling Bee Lottery–Leo Burnett and James Ready

Keep Exploring–DDB Vancouver and Canadian Tourism Commission

Montreal/Vancouver Pizza–ZIP Communication and Boston Pizza International

Paint Chip Names For Men–Reason Partners and CIL Paints/AkzoNobel

Power Smart Integrated Campaign–DDB Vancouver and BC Hydro

The Rotisseries Channel–BBDO Toronto and Cara Operations

Spirit Tree–DDB Toronto and Canadian Tire

BRANDED CONTENT

Axe Channel–Crispin Porter + Bogusky and Unilever

Dig It! Get It!–Leo Burnett and Procter & Gamble

HP ePrint Live–Porter Novelli/Proximity/Omincom Media Group and Hewlett-Packard

The Rotisserie Channel–BBDO Toronto and Cara Operations

Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary


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