Marketing Awards : les finalistes sont…

22 mai 2012  |  La rédaction  |  Pour commenter cet article


Le gala des Marketing Awards n’a lieu que le 8 juin prochain, mais en attendant, l’équipe de Marketing a dévoilé les finalistes dans trois grandes catégories : TV/Film, Radio et Magazine.

Pour la première fois, le concours a fait appel à un jury élargi de 60 créatifs chevronnés qui, d’un océan à l’autre, ont évalué l’originalité et la qualité des soumissions. À partir des notes décernées, nos deux co-présidents du jury, Eva Van den Bulcke, de Sid Lee, et Andrew Simon, de Blammo, ont ensuite dressé la liste des finalistes avec les 18 membres du jury, la semaine dernière à Toronto.

La voici.

TELEVISION SINGLE : 30 SECONDS AND UNDER

• Be a Man: Hair–Leo Burnett and ConAgra

• Be a Man: Musical–Leo Burnett and ConAgra

• Couch–LG2 and Aliments Krispy Kernels

• Basement–DDB Toronto and Lilly Canada

• Evening Encounter–Leo Burnett and IKEA

• Martin Brodeur– LG2 and La Cage aux Sports

• President–LG2 and Aliments Krispy Kernels

• Tea Shop–Leo Burnett and Procter & Gamble

TELEVISION CAMPAIGN

• Apologies–Taxi and Pfizer

• Irresistibly Good Nuts–LG2 and Aliments Krispy Kernels

• Fallsview: Lucky Dog/Coconut–Blammo Worldwide and Fallsview Casino Resort

• Fight: Mimes/Tea Shop/Quiet Man/Action Hero–Leo Burnett and Procter & Gamble

• The Wiserhood–John St. and Corby Distilleries Ltd.

• Prank Calls: On the Sly/In the Buff/Pineapple Juice–Sid Lee and Videotron

TELEVISION SINGLE : OVER 30 SECONDS

• Car Chase–BBDO Toronto and Shaw Communications

• Courage–Red Urban and Volkswagen

• Gas Powered Everything–TBWA\Toronto and Nissan North America

• Good Morning, Morning–Juniper Park and PepsiCo

• Margaret’s Roam Rage–Unitas Reputation Agency and Public Mobile

• The Rotisserie Channel–BBDO Toronto and Cara Operations

• Secret Place–Target and Newfoundland and Labrador Tourism

• Viking–LG2 and Familiprix

TELEVISION SINGLE : SMALL BUDGET

• Airport Security–Rethink and Science World

• Beach Time–Rethink and Science World

• Bikers–BOS and Alimentation Couche-Tard

• Star Wars Identities, Vader–BleuBlancRouge and Lucasfilms and X3 Productions

TELEVISION CAMPAIGN : SMALL BUDGET

• Baguette/Poodle/Mime–Bensimon Byrne and Tennis Canada

• Dirty Pool/Special Delivery/Officer Biggs–Dare and MTS

• A Dozen Reasons–Lowe Roche/Amuse Atelier and Metro Toronto Zoo

ONLINE FILM : SINGLE

• 1M Helipad–Cundari and BMW Canada

• 1M Walls–Cundari and BMW Canada

• A Personal Apology (Just For You)–Lowe Roche/Amuse Atelier and Johnson & Johnson

• Cat–BBDO Toronto and Wrigley

• Catvertising–John St.

• Go Beyond the Cover–Tuxedo Agency and Dermablend, Roger/Gallet and L’Oreal

• Rethink Your Man Reminder–John St. and Rethink Breast Cancer

• Sweater Day Intro–John St. and WWF

ONLINE FILM : CAMPAIGN

• 1M Walls and Helipad–Cundari and BMW Canada

• 100% Love the Taste–Leo Burnett and Kellogg

• The Candidate–Zulu Alpha Kilo and Workopolis

• Charlie Bit My Finger–Doug & Serge Inc. and Canadian Film Centre

• Elevator/Lake/Drip–MacLaren McCann and General Motors Canada

• Festive Finale Campaign–John St. and Zellers

• Touch the Rainbow–Wrigley and BBDO Toronto

OTHER BROADCAST SINGLE/CAMPAIGN

• Credit–Red Urban and Drake General Store

• Elevator–MacLaren McCann and General Motors

• New Car–Red Urban and Little Trees

• Ocean–Red Urban and Little Trees

• Respite–Red Urban and Drake General Store

• (Campaign) Little Trees–Red Urban and Little Trees

• (Campaign) The Modern Pioneer–Red Urban and Drake General Store

• (Campaign) Princess/Gangster/Packing Up–Dare and Whistler Film Festival

RADIO SINGLE

• 4 Speakers–John St. and Mitsubishi

• Goose Bumps–LG2 and Sears Optical

• Happy Bleeps–John St. and Prime Restaurants

• Long Lost Beau–BBDO Toronto and Royal Bank of Canada

• Made in Taiwan–LG2 and Sears Optical

• Muffled Words–Trigger and The Hearing Loss Clinic

• Painting–BBDO Toronto and Mabe Canada

• Reading–LG2 and Sears Optical

• Rear View–Dare and BC Honda Dealers

• Recalibrating–Dare and BC Honda Dealers

• Sneeze–Rethink and Science World

• Yo Man–Dare and BC Honda Dealers

RADIO CAMPAIGN

• Noisy Work–BBDO Toronto and Mabe Canada

• Poutine Perfected–Juniper Park and New York Fries

• The Script Campaign–BBDO Toronto and Royal Bank of Canada

• See Better–LG2 and Sears Optical

• Strathmore Stampede–Karo Group and Strathmore & District Agricultural Society

MAGAZINE SINGLE

• 50-49–BOS and Groupe Jean Coutu

• Coffee–Marketel and Liberté

• Fishing–Taxi and Canadian Tire

• Mafia–Publicis Montréal and Belron Canada

• Salmon–Taxi Toronto and Canadian Tire

• Tombstone–Sid Lee and Vidéotron

• Turkey–Taxi Toronto and Canadian Tire

MAGAZINE CAMPAIGN

• Bring It On: Hunting and Fishing–Taxi Toronto and Canadian Tire

• Pots–Marketel and Liberté

• Wardrobe & Wooden Leg–BOS and Henri Vézina

Les autres finalistes seront dévoilés dans les prochains jours.


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