Costa Blanca hires Lowe Roche to overhaul brand

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications. The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and […]

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications.

The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and the chemistry they had with each agency, said Monica Ruffo, CEO of Lowe Roche.

A shortlist was not disclosed.

As part of the fashion industry, Costa Blanca is obviously very focused on design, said Ruffo, adding that the agency’s work on the GroupeMédia TFO (TFO) rebrand for its 25th anniversary was of particular interest to the retailer.

Lowe Roche worked with the TFO, which produces and distributes French educational and cultural media content in Ontario across various media platforms, on an expansive rebrand after winning the account in September 2011.

Ruffo said Costa Blanca’s in-store modifications should be complete by the end of this year with traditional advertising scheduled for 2013.

According to its website, Costa Blanca “designs, develops, and retails its own line of merchandise in over 70 stores across Canada and the Middle East.”

Advertising Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

6 things we learned at Digital Day 2014

Insights on privacy, programmatic, mobile, millenials and Marketing magazine

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Twist Image hires Jon Finkelstein as ECD

Finkelstein hire part of agency's “new energy” and “new direction”

How 88 Creative used Buzzfeed to find a new coordinator

Looking for a culture fit, the agency eschewed traditional recruitment

Cossette names Michaela Charette senior strategist

Longtime beer marketer moves to the agency side of the business

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Final 2014 MIAs shortlist announced

Finalists in the Targeted Marketing, and Products and Services categories