Costa Blanca hires Lowe Roche to overhaul brand

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications. The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and […]

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications.

The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and the chemistry they had with each agency, said Monica Ruffo, CEO of Lowe Roche.

A shortlist was not disclosed.

As part of the fashion industry, Costa Blanca is obviously very focused on design, said Ruffo, adding that the agency’s work on the GroupeMédia TFO (TFO) rebrand for its 25th anniversary was of particular interest to the retailer.

Lowe Roche worked with the TFO, which produces and distributes French educational and cultural media content in Ontario across various media platforms, on an expansive rebrand after winning the account in September 2011.

Ruffo said Costa Blanca’s in-store modifications should be complete by the end of this year with traditional advertising scheduled for 2013.

According to its website, Costa Blanca “designs, develops, and retails its own line of merchandise in over 70 stores across Canada and the Middle East.”

Advertising Articles

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Proximity bolsters UX and strategy with new hires

Joe Szabo and Paul Hanlon join the Toronto-based Omnicom-owned shop

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts