Costa Blanca hires Lowe Roche to overhaul brand

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications. The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and […]

Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications.

The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and the chemistry they had with each agency, said Monica Ruffo, CEO of Lowe Roche.

A shortlist was not disclosed.

As part of the fashion industry, Costa Blanca is obviously very focused on design, said Ruffo, adding that the agency’s work on the GroupeMédia TFO (TFO) rebrand for its 25th anniversary was of particular interest to the retailer.

Lowe Roche worked with the TFO, which produces and distributes French educational and cultural media content in Ontario across various media platforms, on an expansive rebrand after winning the account in September 2011.

Ruffo said Costa Blanca’s in-store modifications should be complete by the end of this year with traditional advertising scheduled for 2013.

According to its website, Costa Blanca “designs, develops, and retails its own line of merchandise in over 70 stores across Canada and the Middle East.”

Advertising Articles

Interac brings back the stubborn Holiday Bill

New Zulu Alpha Kilo spots show Bill badgering people where they shop

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow