Costa Blanca hires Lowe Roche to overhaul brand
July 30, 2012 | Kristin Laird | Comments
Women’s fashion retailer Costa Blanca has selected Toronto’s Lowe Roche as its agency of record for a brand refresh that will include logo and in-store design in addition to mass, social media and digital communications.
The three-month competitive review process included seven other agencies but no spec creative. Instead, the retailer focused on credentials and the chemistry they had with each agency, said Monica Ruffo, CEO of Lowe Roche.
A shortlist was not disclosed.
As part of the fashion industry, Costa Blanca is obviously very focused on design, said Ruffo, adding that the agency’s work on the GroupeMédia TFO (TFO) rebrand for its 25th anniversary was of particular interest to the retailer.
Lowe Roche worked with the TFO, which produces and distributes French educational and cultural media content in Ontario across various media platforms, on an expansive rebrand after winning the account in September 2011.
Ruffo said Costa Blanca’s in-store modifications should be complete by the end of this year with traditional advertising scheduled for 2013.
According to its website, Costa Blanca “designs, develops, and retails its own line of merchandise in over 70 stores across Canada and the Middle East.”