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	<title>Marketing Magazine &#187; Accounts in Play</title>
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	<link>http://www.marketingmag.ca</link>
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		<title>BC Hockey League finds Kommunity</title>
		<link>http://www.marketingmag.ca/news/agency-news/bc-hockey-league-finds-kommunity-46426</link>
		<comments>http://www.marketingmag.ca/news/agency-news/bc-hockey-league-finds-kommunity-46426#comments</comments>
		<pubDate>Thu, 16 Feb 2012 11:47:19 +0000</pubDate>
		<dc:creator>Eve Lazarus</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[british columbia hockey league]]></category>
		<category><![CDATA[kommunity]]></category>
		<category><![CDATA[Scot Keith]]></category>

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		<description><![CDATA[The British Columbia Hockey League is partnering with Kommunity Hockey, further justifying Scot Keith&#8216;s decision to open a hockey-focused division of his Vancouver agency. According to Keith, Kommunity&#8217;s president, his latest client &#8220;is a huge feeder into the NHL,” shaping hockey greats such as Dave “Tiger” Williams, Geoff Courtnall and Milan Lucic. “Those arenas are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wind taps M2 for media assignment</title>
		<link>http://www.marketingmag.ca/news/media-news/wind-taps-m2-for-media-assignment-46068</link>
		<comments>http://www.marketingmag.ca/news/media-news/wind-taps-m2-for-media-assignment-46068#comments</comments>
		<pubDate>Fri, 10 Feb 2012 19:31:20 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[Globalive Communications]]></category>
		<category><![CDATA[M2 Universal]]></category>
		<category><![CDATA[Mirko Rugarli]]></category>
		<category><![CDATA[Sara Hill]]></category>
		<category><![CDATA[Starcom MediaVest Group]]></category>
		<category><![CDATA[Wind Mobile]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46068</guid>
		<description><![CDATA[Wind Mobile and parent company Globalive Communications has selected M2 Universal as its media agency of record following a review that commenced in mid-November. M2, an Interpublic-owned agency, will lead Wind Mobile into what chief marketing officer Mirko Rugarli called the “next phase” of the wireless company’s development. “We are fortunate to be partnering with [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Kommunity reels in REW.ca</title>
		<link>http://www.marketingmag.ca/news/agency-news/kommunity-reels-in-rew-ca-45310</link>
		<comments>http://www.marketingmag.ca/news/agency-news/kommunity-reels-in-rew-ca-45310#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:38:31 +0000</pubDate>
		<dc:creator>Eve Lazarus</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Glacier Media]]></category>
		<category><![CDATA[kommunity]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[rew]]></category>
		<category><![CDATA[Scot Keith]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=45310</guid>
		<description><![CDATA[Scot Keith is your typical Vancouverite—he’s either looking for real estate, talking about the price of real estate or checking real estate online. So Keith, president and founder of Kommunity, is particularly stoked to have picked up REW.ca, the real estate portal for the Real Estate Weekly, in a recent account review. “Their site empowers [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ReMax finds an agency home with Lowe Roche</title>
		<link>http://www.marketingmag.ca/news/agency-news/remax-finds-an-agency-home-with-lowe-roche-45278</link>
		<comments>http://www.marketingmag.ca/news/agency-news/remax-finds-an-agency-home-with-lowe-roche-45278#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:25:58 +0000</pubDate>
		<dc:creator>Matt Semansky</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Capital C]]></category>
		<category><![CDATA[David Brown]]></category>
		<category><![CDATA[Infusion]]></category>
		<category><![CDATA[Lowe Roches]]></category>
		<category><![CDATA[monica ruffo]]></category>
		<category><![CDATA[ReMax]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=45278</guid>
		<description><![CDATA[Realtor company ReMax has awarded Toronto agency Lowe Roche responsibility for strategy, branding and communications in the Ontario and Atlantic Canada regions following an informal search process. ReMax Ontario-Atlantic Canada began its hunt for a lead agency last November. David Brown, executive vice-president, promotions and marketing at ReMax, said the company did not put out [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sid Lee named Rona’s lead agency</title>
		<link>http://www.marketingmag.ca/news/agency-news/sid-lee-named-ronas-aor-45204</link>
		<comments>http://www.marketingmag.ca/news/agency-news/sid-lee-named-ronas-aor-45204#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:21:32 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Claude Bernier]]></category>
		<category><![CDATA[Rona]]></category>
		<category><![CDATA[Sid Lee]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=45204</guid>
		<description><![CDATA[After working with Rona for more than a year on various projects, Sid Lee has been made the home renovation retailer&#8217;s lead creative agency. The assignment puts the Montreal-based agency at the head of all integrated marketing, &#8220;in which architecture, branding, content, advertising and interactive components will be integrated to forge a new brand experience,&#8221; [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Western revamps brand identity</title>
		<link>http://www.marketingmag.ca/news/marketer-news/western-revamps-brand-identity-45188</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/western-revamps-brand-identity-45188#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:58:21 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Hahn Smith Design]]></category>
		<category><![CDATA[Ian Brignell]]></category>
		<category><![CDATA[Terry Rice]]></category>
		<category><![CDATA[Western]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=45188</guid>
		<description><![CDATA[The University of Western Ontario has introduced a new brand identity as part of a strategic plan aimed at bolstering its profile and reputation both in Canada and abroad. The rebrand, which was formally unveiled Jan. 26, is the result of a year-long process that included consultation with nearly 5,000 faculty members, staff, students and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dare Vancouver wins Okanagan Springs</title>
		<link>http://www.marketingmag.ca/news/marketer-news/dare-wins-okanagan-springs-44956</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/dare-wins-okanagan-springs-44956#comments</comments>
		<pubDate>Wed, 25 Jan 2012 18:04:43 +0000</pubDate>
		<dc:creator>Eve Lazarus</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Dare]]></category>
		<category><![CDATA[Glen Jessup]]></category>
		<category><![CDATA[Okanagan Spring]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=44956</guid>
		<description><![CDATA[Okanagan Spring has chosen Dare Vancouver as its agency of record following a creative review. The Sleeman-owned beer brand has an annual marketing budget of $750,000. For the past three years it has run the award-winning “Sponsor me Spring” campaign created by TBWA\Vancouver. After that agency was dismantled last year, the account stayed with its [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publicis lands key Montreal retail assignment</title>
		<link>http://www.marketingmag.ca/news/agency-news/publicis-lands-key-montreal-retail-assignment-43963</link>
		<comments>http://www.marketingmag.ca/news/agency-news/publicis-lands-key-montreal-retail-assignment-43963#comments</comments>
		<pubDate>Wed, 11 Jan 2012 11:30:58 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brault & Martineau]]></category>
		<category><![CDATA[Nicolas Massey]]></category>
		<category><![CDATA[Publicis]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=43963</guid>
		<description><![CDATA[Looking for Quebec&#8217;s &#8216;new way&#8217; of retail marketing Publicis Montreal has landed the creative assignment for Quebec furniture and electronics chain Brault &#38; Martineau following a competitive review that began in November. The account was formerly with Les Évadés, a small independent agency that was shortlisted for the assignment alongside Bos. Established in 1960, Brault [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TP1 named ‘preferred supplier’ on $2.5 million STM account</title>
		<link>http://www.marketingmag.ca/news/agency-news/tp1-named-%e2%80%98preferred-supplier%e2%80%99-on-2-5-million-stm-account-42529</link>
		<comments>http://www.marketingmag.ca/news/agency-news/tp1-named-%e2%80%98preferred-supplier%e2%80%99-on-2-5-million-stm-account-42529#comments</comments>
		<pubDate>Fri, 16 Dec 2011 11:38:53 +0000</pubDate>
		<dc:creator>Evra Taylor</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[societe de transport de montreal]]></category>
		<category><![CDATA[STM]]></category>
		<category><![CDATA[tink]]></category>
		<category><![CDATA[tp1]]></category>
		<category><![CDATA[turbulence]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=42529</guid>
		<description><![CDATA[Montreal ad agency TP1 has scored a major win with the three-year mandate to handle interactive communications and web technology solutions for Société de transport de Montréal (STM). TP1 was awarded “preferred supplier” status following a public request for proposals to which 11 firms responded. The announcement extends TP1’s relationship with STM, which began in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taxi lands ‘mammoth’ account in Calgary</title>
		<link>http://www.marketingmag.ca/news/marketer-news/taxi-lands-%e2%80%98mammoth%e2%80%99-account-in-calgary-41294</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/taxi-lands-%e2%80%98mammoth%e2%80%99-account-in-calgary-41294#comments</comments>
		<pubDate>Wed, 30 Nov 2011 18:28:56 +0000</pubDate>
		<dc:creator>Norma Ramage</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Ben Tarr]]></category>
		<category><![CDATA[Chris Zawada]]></category>
		<category><![CDATA[golden boy foods]]></category>
		<category><![CDATA[laird munro]]></category>
		<category><![CDATA[rocky mountain dealerships]]></category>
		<category><![CDATA[Taxi]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=41294</guid>
		<description><![CDATA[Rocky Mountain is one of two new Taxi clients in Western Canada Rocky Mountain Dealerships has tapped Taxi&#8216;s Calgary office to oversee a complete brand makeover and communicate its new corporate image to both customers and employees. Rocky Mountain, a large Calgary-based agricultural and construction equipment dealership, needed a new brand following the merger of [...]]]></description>
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