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	<title>Marketing Magazine &#187; Accounts in Play</title>
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		<title>H+K now handling PR for Whirlpool Canada</title>
		<link>http://www.marketingmag.ca/news/pr-news/hk-now-handling-pr-for-whirlpool-canada-78862?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/hk-now-handling-pr-for-whirlpool-canada-78862#comments</comments>
		<pubDate>Tue, 14 May 2013 20:22:16 +0000</pubDate>
		<dc:creator>Michelle DiPardo </dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78862</guid>
		<description><![CDATA[Hill+Knowlton Strategies Canada have formally announced they are the new agency of record for Whirlpool Canada, following a formal review. H+K will now handles a full range of public relations activities for the company, including media and blogger relations, product launches, community management and strategic event support. The formal pitch process took about six weeks, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cult Collective wins Big Rock Brewery account</title>
		<link>http://www.marketingmag.ca/news/agency-news/cult-collective-wins-big-rock-brewery-account-78391?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/cult-collective-wins-big-rock-brewery-account-78391#comments</comments>
		<pubDate>Thu, 09 May 2013 19:09:53 +0000</pubDate>
		<dc:creator>Alicia Androich</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78391</guid>
		<description><![CDATA[Canadian craft brewer Big Rock Brewery has chosen Cult Collective as its AOR. Cult will be working on the Calgary-based brewer’s brand architecture as Big Rock introduces several new brands to the market in 2014. Cult will be “giving each of them a story and an identity,” said Chris Kneeland, the agency’s founder and CEO. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sun Life partners with DraftFCB</title>
		<link>http://www.marketingmag.ca/news/agency-news/sun-life-partners-with-draftfcb-78073?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/sun-life-partners-with-draftfcb-78073#comments</comments>
		<pubDate>Tue, 07 May 2013 15:28:44 +0000</pubDate>
		<dc:creator>Rebecca Harris</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78073</guid>
		<description><![CDATA[DraftFCB has been named agency of record for Sun Life Financial, supporting the company’s advertising, branding and marketing initiatives. The account was previously held by Capital C. It’s a big win for DraftFCB, which lost the TD Bank Group account last September after a 13-year partnership. “One of the reasons [Sun Life] got in touch [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harper government seeks bids for new &#8216;action plan&#8217; ads</title>
		<link>http://www.marketingmag.ca/news/agency-news/harper-government-seeks-bids-for-new-action-plan-ads-77911?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/harper-government-seeks-bids-for-new-action-plan-ads-77911#comments</comments>
		<pubDate>Fri, 03 May 2013 18:03:45 +0000</pubDate>
		<dc:creator>Canadian Press </dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77911</guid>
		<description><![CDATA[The federal government is looking for a creative contractor to continue those feel-good &#8220;economic action plan&#8221; ads that have blanketed the airwaves for the past four years. A new call for tenders says the winning advertising firm will spend up to the next three years handling ads on TV, radio, theatre screens and print and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Bleublancrouge lands Air France-KLM</title>
		<link>http://www.marketingmag.ca/news/agency-news/bleublancrouge-lands-air-france-klm-77582?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/bleublancrouge-lands-air-france-klm-77582#comments</comments>
		<pubDate>Tue, 30 Apr 2013 20:25:11 +0000</pubDate>
		<dc:creator>Caroline Fortin</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77582</guid>
		<description><![CDATA[Bleublancrouge just got its first airline account Monday. The Montral agency announced it landed Air France-KLM in Canada following a RFP. No details were disclosed and the agency declined to comment. However, in a release Fabien Pelous, Air France-KLM&#8217;s vice-president and general manager, said that this &#8220;talented agency will bring us more creativity and relevance [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Evergreen taps Open as agency of record</title>
		<link>http://www.marketingmag.ca/news/marketer-news/evergreen-taps-open-as-agency-of-record-77222?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/evergreen-taps-open-as-agency-of-record-77222#comments</comments>
		<pubDate>Thu, 25 Apr 2013 18:24:03 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77222</guid>
		<description><![CDATA[National not-for-profit organization Evergreen has named Toronto’s Open its new agency of record following a review. Evergreen, which works to make cities more livable by deepening the connection between residents and nature, issued what its creative director Lea Anne Armstrong called a “quiet RFP” to three Toronto agencies with experience in the non-profit sector late [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Citizen Optimum named Sleeman PR agency</title>
		<link>http://www.marketingmag.ca/news/pr-news/citizen-optimum-wnamed-sleeman-pr-agency-77140?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/citizen-optimum-wnamed-sleeman-pr-agency-77140#comments</comments>
		<pubDate>Wed, 24 Apr 2013 17:28:53 +0000</pubDate>
		<dc:creator>Rebecca Harris</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77140</guid>
		<description><![CDATA[Toronto-based Citizen Optimum has been named agency of record for national public relations and communications for Sleeman Breweries, which is owned by Japan-based Sapporo Holdings Ltd. Citizen Optimum won the PR business earlier this month, following a competitive review in February. Apex Public Relations previously handled the account and did not participate in the review. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blast Radius wins SaskTel</title>
		<link>http://www.marketingmag.ca/news/agency-news/blast-radius-wins-sasktel-76264?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/blast-radius-wins-sasktel-76264#comments</comments>
		<pubDate>Thu, 11 Apr 2013 16:53:23 +0000</pubDate>
		<dc:creator>Carly Lewis</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=76264</guid>
		<description><![CDATA[After a &#8220;highly competitive pitch&#8221; that included bids from Sapient Nitro, Cundari, Isobar and One, Blast Radius was named digital agency of record for Saskatchewan-based telecommunications company SaskTel. According to Janson Anderson, senior director  of marketing communications and customer experience at SaskTel, the telecom works with local agencies for its branding and advertising initiatives, but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Council of Canada picks Padulo as AOR</title>
		<link>http://www.marketingmag.ca/news/agency-news/retail-council-of-canada-picks-up-padulo-as-aor-75970?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/retail-council-of-canada-picks-up-padulo-as-aor-75970#comments</comments>
		<pubDate>Mon, 08 Apr 2013 20:02:54 +0000</pubDate>
		<dc:creator>Alicia Androich</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=75970</guid>
		<description><![CDATA[The Retail Council of Canada (RCC) has chosen Padulo Integrated as its agency of record. RCC, which celebrates its 50th anniversary this year, is a not-for-profit association that calls itself “The Voice of Retail” and represents more than 43,000 stores including independent shops, grocery stores, discount and department retailers. The Toronto-based retail communications company Padulo [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Zulu Alpha Kilo and Tank win Interac and Acxsys</title>
		<link>http://www.marketingmag.ca/news/agency-news/zulu-alpha-kilo-and-tank-win-interac-and-acxsys-75766?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/zulu-alpha-kilo-and-tank-win-interac-and-acxsys-75766#comments</comments>
		<pubDate>Thu, 04 Apr 2013 20:10:59 +0000</pubDate>
		<dc:creator>Michelle DiPardo</dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=75766</guid>
		<description><![CDATA[Following a formal agency review, the Interac Association and its affiliate Acxsys Corporation have selected Zulu Alpha Kilo and as their agency of record. The Montreal-based Tank will collaborate with Zulu on French-language work for the Quebec market. Zulu was awarded the account several weeks ago, said Zak Mroueh, president and chief creative officer of [...]]]></description>
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		<slash:comments>0</slash:comments>
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