H&R Block hires new agencies for digital business

H&R Block has awarded its digital marketing to Toronto agency Stone Canoe from a shortlist of four agencies, with online planning and media buying going to Media Contacts of Toronto. Due North Communications currently handles the company’s retail advertising. This marks the first time that H&R Block Canada has looked for an external digital marketing agency. […]

H&R Block has awarded its digital marketing to Toronto agency Stone Canoe from a shortlist of four agencies, with online planning and media buying going to Media Contacts of Toronto.

Due North Communications currently handles the company’s retail advertising. This marks the first time that H&R Block Canada has looked for an external digital marketing agency.

“Stone Canoe will support our range of digital products and the online part of our retail business,” said Kevin Mobley, director of marketing for H&R Block International. “The online part of our marketing budget continues to be a small, but very important and very fast growing part of our marketing mix.”

Calgary-based H&R Block Canada has more than 1,100 offices across the country helping more than 2.4 million Canadians prepare their taxes each year. The company also offers a range of tax preparation software products.

While the main target tends to be “middle income Canada” between 25 and 54, Mobley said small business owners are becoming more important to the company and H&R plans to aggressively target college students through social media.

Scot Bryson, president of Stone Canoe, said his company will work on everything from online banner ads to search engine marketing and microsites.

Calador Communications is continuing to handle public relations and social media.

Advertising Articles

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field

How the age of Big Data has led to a data scientist shortfall

Many businesses are struggling to find talent, even as more people enter the field

Know them and they will sign up (Case Study)

How the City of Markham connects with culturally diverse residents

Will you fight or flee, asks campaign from MS Society

Effort from Mackie Biernacki sheds light on a startling statistic

BMO emphasizes its human touch

Online video brings brand promise to life